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grim22

The Box Office Buzz and Tracking Thread: Electric Boogaloo

By grim22, in Numbers and Data

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Posted by Porthos,

Really depends on what you're looking for, but usually the most important takeaway for just a casual glance is the comp.  More on that in a bit.   But even that is highly dependent on a movie being either in a similar genre or having a similar pre-sale pattern as folks will buy tickets at different times during a pre-sale window thanks to a very long list of factors.   Add in that movies will have different promotional schedules during their pre-sales (review embargoes, TV ca
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Posted by Cap,

MODERATION:   Hi, everyone. It’s 6 o’clock in the morning. I have not gone to bed yet. And I am tired. And I know it’s going to be a very long weekend. Here is the new rule.   This thread is for numbers and data. Please post your theater updates. Please post your comparable data. And please talk about that comparable data here.    If you wish to do a deep dive on why you think that data might or might not suck, then take it to the respective thread of the movie in ques
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TwoMisfits Global Phenomenon

TwoMisfits

Posted
Posted (edited)
3 minutes ago, Rumpot said:

That makes sense, thanks..saw one preview but I didn't like Secret Life of Pets either so I couldn't trust my opinion here.  Emoji did so much better than I would've thought so figured I'd post the question.  Appreciate the reply/insight!

Emoji had uniqueness going for it, plus the all month July Android/Fandango deal for $5/off per ticket (making it a cheap buy)...Nut Job 2 has the baggage of the 1st movie in a summer when folks have really rejected bad sequels...and the previews scream bad...it's one of those "unasked for/unwanted" sequels...I mean, whose kid was begging to see another Nut Job movie?  Who plays with the toys?  Who's watching the previous one all day on DVD?

 

Now, if Nut Job 2 offers a BOGO deal this week or another non-unique ticket deal comes out, I'll probably up my thoughts, but I can't see this one cracking $15M OW, and I can see it as low as $10M-$12M...

Edited by TwoMisfits
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dxmatrixdt Summer Tentpole

dxmatrixdt

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I see how The Dark Tower dropped underneath Dunkirk for Saturday just like how Emoji did last week.  I also remember that Alien: Covenant dropped below Galaxy Vol. 2 on Saturday after being up on Friday, yet Alien still managed a 5% increase on Saturday from real Friday.  Dunkirk has a slight advantage on movietickets data because they combine the IMAX, PLF with regular showings.  Galaxy Vol 2. had the advantage over Alien as it combines 3D + 2D tickets for the movietickets rankings.  Perhaps The Dark Tower will not slip too hard.  I think 30M OW is still on the table because of this!

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redfirebird2008 Global Phenomenon

redfirebird2008

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32 minutes ago, Matrix4You said:

I see how The Dark Tower dropped underneath Dunkirk for Saturday just like how Emoji did last week.  I also remember that Alien: Covenant dropped below Galaxy Vol. 2 on Saturday after being up on Friday, yet Alien still managed a 5% increase on Saturday from real Friday.  Dunkirk has a slight advantage on movietickets data because they combine the IMAX, PLF with regular showings.  Galaxy Vol 2. had the advantage over Alien as it combines 3D + 2D tickets for the movietickets rankings.  Perhaps The Dark Tower will not slip too hard.  I think 30M OW is still on the table because of this!

 

Please tell me the 30 is a typo. That number is physically not possible for Dark Tower. As far as PLF goes, Dark Tower is playing in RPX at my local Regal theater. Not like it has zero help in that regard. 

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Daenys Cult Classic

Daenys

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1 hour ago, Daenys said:

Dunkirk - 16.4%

Dark Tower - 11.7%

Emoji - 10.2%

Spider-Man - 6.8%

Girls Trip - 5.9%

Dunkirk - 16.6%

Dark Tower - 11.5%

Emoji - 10%

Spider-Man - 6.9%

Girls Trip - 6%

Edited by Daenys
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