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Thursday Numbers: IT 7.22m

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13 minutes ago, Cochofles said:

Solid. 

What kind of increase can we expect for Friday?

"Don't Breathe" had 160-180 % jumps. Annabelle in October also.

 

Even with muted 140, " It" can easly touch 55+ mln on second week.

 

But I repeat again what I've said before : 64-67 mln is coming.

Edited by KeepItU25071906
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Some comps based on other Sep/Oct hits

The Visit: 85.5m

Insidious Chapter 2: 82.6m

Bad Grandpa: 81.1m

The Scorch Trials: 71.3m

The Maze Runner: 63.3m

Taken 2: 62.7m

The Equalizer: 61.9m

Annabelle: 60.4m

Gravity: 58m

Paranormal Activity 3: 56.4m

Sully: 55.4m 

Gone Girl: 46.9m

 

I think low to mid 60s are a good bet.  But we've never had a movie like IT in this season before. 

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44 minutes ago, WrathOfHan said:

Nah, 160% is in line with a lot of Don't Breathe's increases last year.

3rd Friday increase from under-1m Thu is a different scenario though from a 2nd Friday increase from 7.2m Thursday.

http://www.boxofficemojo.com/movies/?page=daily&id=dontbreathe.htm

 

edit: not that IT cannot jump 160%. just that worth keeping this in mind.

Edited by a2knet
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There's a large range of second Friday increases.  Movies that skew more young adult/college aged (IT) and horror movies both tend to have larger Friday jumps and decent sized Saturday jumps in September versus more typical r rated adult fare.

 

I think 140% is about the min it increases, but I don't feel comfortable saying an absolute max when there's been some ridiculous second friday jumps for horror in September and October

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