Weekend Actuals (Page 77): It 60.1M | American Assassin 14.8M | JLaw's Original Sin 7.5M

[TalismanRing]

Just now, WrathOfHan said:

According to Deadline, 38% of the audience tonight primarily showed up because of JLaw and gave it an F  

 

There's a difference between being a fan and being a masochist.

 

Seriously a lot of her fans are young and came to her via The Hunger Games.  Katniss this is not.

 

 

[Alli]

 mother! is a different beast at a reported $30M before P&A (some believe it’s much higher: Lawrence is known to get $15M alone with actors like Ed Harris and Michelle Pfeiffer earning $3M-$5M each.

[TalismanRing]

Just now, JB33 said:

Yeah I don't think it's going that low, unless of course the $17.5M Friday number is way off.

Would be a typical horror multiplier of 3

[somebody85]

More from Deadline on Mother!:

"It’s very simple what happened here: Paramount backed an audacious auteur’s twisted genre film and aimed to sell it to a mass audience. It’s clear why they went wide with this movie and didn’t roll out: They knew it would greatly divide moviegoers. Going wide was the only means to make money, especially with Lawrence as headliner. There’s was no winning in a platform release, because bad word of mouth would travel anyway. Paramount’s marketing was passionate about the film, worked closely with Aronofsky on trying to craft something cool, and they knew the best place to tee the film off was the fall festival circuits where it was greatly embraced by critics (70% certified fresh). While we’ve dinged Rotten Tomatoes continually for impacting a wide release’s ticket sales, here’s another example of the disconnect between RT and moviegoers’ habits. RT organically favors auteurs. We saw this with Alien: Covenant this past summer which was 70% certified fresh and wasn’t one of the marquee tentpoles of the summer with a $74.3M domestic take.
 

I’m informed that there was a lot of last minute TV spot spend by mother! in an effort to hopefully spur a Devil Inside type of B.O. halo. Last weekend, Paramount had a custom in-theater trailer for mother! on It telling moviegoers “In one week, in this theater, one movie will mess you up for life…You will never forget where you were the first time you saw mother! After the movie, visit the box office to get your tickets.” One rival marketing head told Deadline, “If I was a horror fan and then went to see mother! I’d be pretty pissed because it’s not your run of the mill Screen Gems film.” What could Paramount do? How else could they sell this movie? mother! is largely a silent movie and then gets really gonzo toward the end. There is a gripping, ‘WTF is going on now?’ sensibility to the film, and in that sense, the marketing arguably didn’t betray.
 

Some will argue that it was suicidal for Paramount to put mother! right behind It. True, horror films are generally spaced out on the calendar by four weekends or more, but it really didn’t matter if you put mother! in the dregs of August: People were still going to hate it. And in all fairness, these edgey auteur films are meant to be made as works of bold cinematic art; any distributor is lucky to make a buck off of them, and they never make money, read Nicolas Winding Refn’s Neon Demon ($1.3M), David Lynch’s Lost Highway ($3.7M) and even earlier Aronofsky works like The Fountain ($15M global B.O., $35M production cost). It’s just about who is brave enough to invest in them.
 

Another problem with mother! was that Lawrence was playing against type as a frightful woman versus the heroic, kickass we know her for in Hunger Games, Joy and American Hustle. Her fans, who turned out at 38%, didn’t appreciate that and gave her an F tonight."

http://deadline.com/2017/09/it-stephen-king-movie-jennifer-lawrence-mother-dylan-obrien-american-assassin-weekend-box-office-1202170367/
 

And now they're paying for it.

[WrathOfHan]

It's weekend estimate was at 55M earlier, so I imagine Friday went down from what Deadline was originally projecting.

[TalismanRing]

Just now, Alli said:

 mother! is a different beast at a reported $30M before P&A (some believe it’s much higher: Lawrence is known to get $15M alone with actors like Ed Harris and Michelle Pfeiffer earning $3M-$5M each.

This isn't the kind of film Lawrence is getting $15m from - at least not on the front end.  It's the kind of films actors take less to make and hopefully make money if it hits.

[Zakiyyah6]

Deadline's projections are almost always crap. A 57% drop would be fine though. Mother! Is a polarizing movie and thus is getting a polarizing response. 

Edited September 16, 2017 by Zakiyyah6

[babz06]

4 minutes ago, Alli said:

 mother! is a different beast at a reported $30M before P&A (some believe it’s much higher: Lawrence is known to get $15M alone with actors like Ed Harris and Michelle Pfeiffer earning $3M-$5M each.

She did not get 15m from this. 

[Alli]

1 minute ago, TalismanRing said:

This isn't the kind of film Lawrence is getting $15m from - at least not on the front end.  It's the kind of films actors take less to make and hopefully make money if it hits.

well, the budget is 30M or more according to deadline so i'm sure her salary was a big part of it.

[WrathOfHan]

More demo stats from Deadline:

 

The audience was 56% female and they gave it an F

82% was over 25 and likewise gave it an F

Aronofsky fans made up 10% of the audience and gave it a C+

[Maxmoser3]

Honestly I think American Assassin could do $16-$17 million more likely. IT will do north of $55 million. Mother will do $7-$9 million, which honestly Paramount if Daddy's Home 2 doesn't make $100 million they're fucked in 2018. 

[grim22]

For some random reason I remembered Monster Trucks and realized it came out this January. Holy shit, feels like it was ages ago.

[TalismanRing]

1 minute ago, WrathOfHan said:

More demo stats from Deadline:

 

The audience was 56% female and they gave it an F

82% was over 25 and likewise gave it an F

Aronofsky fans made up 10% of the audience and gave it a C+

Yikes

[Lestranger]

Deadline's analysis is absurd. They are basically saying, Paramount created a product that could do nothing but fail. What were they supposed to do? Well, how about not greenlight a 30m budget for a movie like this or how about not greenlight it at all.

[WrathOfHan]

1 minute ago, Lestranger said:

Deadline's analysis is absurd. They are basically saying, Paramount created a product that could do nothing but fail. What were they supposed to do? Well, how about not greenlight a 30m budget for a movie like this or how about not greenlight it at all.

Quote

These edgy auteur films are meant to be made as works of bold cinematic art; any distributor is lucky to make a buck off of them, and they never make money, read Nicolas Winding Refn’s Neon Demon ($1.3M), David Lynch’s Lost Highway ($3.7M) and even earlier Aronofsky works like The Fountain ($15M global B.O., $35M production cost). It’s just about who is brave enough to invest in them.

 

[grim22]

1 minute ago, Lestranger said:

Deadline's analysis is absurd. They are basically saying, Paramount created a product that could do nothing but fail. What were they supposed to do? Well, how about not greenlight a 30m budget for a movie like this or how about not greenlight it at all.

 

Second time (or third if you count Monster Trucks) that they have done this in a year, both with auteur directors, the Scorcese passion project Silence and now this.

[Alli]

Just now, Lestranger said:

Deadline's analysis is absurd. They are basically saying, Paramount created a product that could do nothing but fail. What were they supposed to do? Well, how about not greenlight a 30m budget for a movie like this or how about not greenlight it at all.

Aronofsky was coming off of Black Swan and JL is a huge star. they thought they strike gold

[WrathOfHan]

AA demos:

 

There was a 55/45 gender split favoring males

85% were over 25

The under 25 crowd liked it the most with an A grade

28% saw it because of the O'Brien/Keaton pairing

Edited September 16, 2017 by WrathOfHan

[Alli]

Just now, WrathOfHan said:

AA demos:

 

There was a 55/45 gender split favoring males

85% were over 25

The under 25 crowd liked it the most with an A grade

AA will kill my UNDER 45M club. who would have thought. good for dylan o'brien

[somebody85]

I really think Jenns agents might have contacted RT (or Paramount did on their request) and asked them to change the poster they have up for mother with that audience score. It was the one on the left until earlier this evening...now it doesn't feature her likeness at all.



 

Edited September 16, 2017 by somebody85