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Weekend Actuals (Page 77): It 60.1M | American Assassin 14.8M | JLaw's Original Sin 7.5M

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10 minutes ago, somebody85 said:


It certainly means something for "horror" films. Look at what happened to It Comes At Night and this went even lower.

The audience has to truly hate something to rate it an F. They gave the Emoji movie a B lmao man

B is very bad for an animation. Animations rarely go below A-

 

A: DM1, DM2, CARS1, CARS3, Shrek 1, Shrek 2, Shrek 4

A-: Minions, DM3, CARS2

B+ : Nut Job 2, Shrek 3

B : Emoji, Nut Job 1

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1 minute ago, a2knet said:

B is very bad for an animation. Animations rarely go below A-

 

A: DM1, DM2, CARS1, CARS3 

A-: Minions, DM3, CARS2

B/B-/B+: Nut Job 1, Nut Job 2, Emoji


Right B is far from good for animation but an F is a whole other level.

C is usually a bad sign for anything but especially for horror and comedy. 

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3rd update: Refresh for updates Well, it’s clear: Moviegoers officially hate Darren Aronofsky’s mother! The film scored a rare F grade from CinemaScore audiences tonight, and there were many rivals heading into the weekend who were expecting that type of reaction. As we heard at noon, the bold Jennifer Lawrence pic is crashing well below its projections with an estimated $8.3M in third. Paramount has been in this situation before with 2012’s The Devil Inside which also earned an F (in fact that year had two more F grade films: the Brad Pitt gangster pic Killing Them Softly and Open Road’s Silent House). But they were able to buck that reaction on that $1M budgeted genre pic and make loads of cash with a $33.7M opening, final domestic $53.3M and global of $101.8M. Many attribute that win to a massive TV spot spend. mother! is a different beast at a reported $30M before P&A (some believe it’s much higher: Lawrence is known to get $15M alone with actors like Ed Harris and Michelle Pfeiffer earning $3M-$5M each. Oy vey.

 

It’s very simple what happened here: Paramount backed an audacious auteur’s twisted genre film and aimed to sell it to a mass audience. It’s clear why they went wide with this movie and didn’t roll out: They knew it would greatly divide moviegoers. There’s was no winning in a platform release, because bad word of mouth would travel anyway. Paramount’s marketing was passionate about the film, worked closely with Aronofsky on trying to craft something cool, and they knew the best place to tee the film off was the fall festival circuits where it was greatly embraced by critics (70% certified fresh).

 

 

New Line/Warner Bros.’ It is the obvious champ with an estimated $52.8m, -57%, still a great hold in weekend two. That estimate is based off East Coast cash registers, so by the time the West clicks in, we could be seeing a bigger number. Current B.O. through Sunday now at $211.5M, and it will become the highest grossing September release ever, stepping over 1984’s Crocodile Dundee at $174.8M. This horror film is headed to $280M-$300M stateside.

 

CBS/Lionsgate’s American Assassin is staying safe with an opening of $15M, at the high end of its tracking estimates and a solid B+ CinemaScore. CBS insiders are happy with the result, comping it to such pics as The Mechanic ($11.4M) and John Wick ($14.4M opening), but rivals aren’t jumping up and down. They think it’s OK. Lionsgate is seeing its August action comedy survivor The Hitman‘s Bodyguard crossing $70.5M by Sunday.

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Just now, filmlover said:

I'm seeing it tomorrow (along with American Assassin because a friend wants to see it) and am more excited to see it now than I was before.

I'm so frustrated my theater didn't get it. Yet still has shit like Leap, Emoji, and Nut Job 2. No matter what it's got to be better than those. With the reception I doubt we'll get it at all.  

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1 minute ago, grim22 said:

3rd update: Refresh for updates Well, it’s clear: Moviegoers officially hate Darren Aronofsky’s mother! The film scored a rare F grade from CinemaScore audiences tonight, and there were many rivals heading into the weekend who were expecting that type of reaction. As we heard at noon, the bold Jennifer Lawrence pic is crashing well below its projections with an estimated $8.3M in third. Paramount has been in this situation before with 2012’s The Devil Inside which also earned an F (in fact that year had two more F grade films: the Brad Pitt gangster pic Killing Them Softly and Open Road’s Silent House). But they were able to buck that reaction on that $1M budgeted genre pic and make loads of cash with a $33.7M opening, final domestic $53.3M and global of $101.8M. Many attribute that win to a massive TV spot spend. mother! is a different beast at a reported $30M before P&A (some believe it’s much higher: Lawrence is known to get $15M alone with actors like Ed Harris and Michelle Pfeiffer earning $3M-$5M each. Oy vey.

 

 

New Line/Warner Bros.’ It is the obvious champ with an estimated $52.8m, -57%, still a great hold in weekend two. That estimate is based off East Coast cash registers, so by the time the West clicks in, we could be seeing a bigger number. Current B.O. through Sunday now at $211.5M, and it will become the highest grossing September release ever, stepping over 1984’s Crocodile Dundee at $174.8M. This horror film is headed to $280M-$300M stateside.

 

CBS/Lionsgate’s American Assassin is staying safe with an opening of $15M, at the high end of its tracking estimates and a solid B+ CinemaScore. CBS insiders are happy with the result, comping it to such pics as The Mechanic ($11.4M) and John Wick ($14.4M opening), but rivals aren’t jumping up and down. They think it’s OK. Lionsgate is seeing its August action comedy survivor The Hitman‘s Bodyguard crossing $70.5M by Sunday.

 

lololol

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2 minutes ago, somebody85 said:

 

Norm of The North scored a B-. So yeah you're right, that's awful for animation.

It's surprising how so many animations are cluttered in A and few break into A+. Like Shrek 1, 2 and 4 all are A. At least Shrek 1 deserves A+ and needed to be distinct from Shrek 4.

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7 minutes ago, Webslinger said:

Not surprised at that mother! score. My audience had no damn clue what to do with it - just dead silence as the lights came up.

They should have skipped the trailer and read any interview with Aronofsky. Not only did he say it was an allegory he explicitly said what for.  The character names and the posters pretty much tell you what for.    There's no subtext to suss out when the subtext is the text.    He should have spent more than 5 days writing the script (in a rage) so it wasn't all paper thin allegory serving that rage.

 

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mother! was never going to do well with mainstream audiences. Even at the time, we all knew Black Swan was an anomaly - and ooh boy, mother! makes Black Swan look straightforward by comparison. It's such a gonzo experience with so few explanations for its madness that most mainstream audiences who go on the promise of seeing a horror flick with Jennifer Lawrence are going to look as though they've just been sucker-punched.

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3 minutes ago, Webslinger said:

mother! was never going to do well with mainstream audiences. Even at the time, we all knew Black Swan was an anomaly - and ooh boy, mother! makes Black Swan look straightforward by comparison. It's such a gonzo experience with so few explanations for its madness that most mainstream audiences who go on the promise of seeing a horror flick with Jennifer Lawrence are going to look as though they've just been sucker-punched.

It also helps that Black Swan is a better film :lol: 

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5 minutes ago, Webslinger said:

mother! was never going to do well with mainstream audiences. Even at the time, we all knew Black Swan was an anomaly - and ooh boy, mother! makes Black Swan look straightforward by comparison. It's such a gonzo experience with so few explanations for its madness that most mainstream audiences who go on the promise of seeing a horror flick with Jennifer Lawrence are going to look as though they've just been sucker-punched.


Exactly.

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