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A24 will easily make 40-45M on Hereditary thanks to the minuscule marketing budget. This is going to give them lots of funding for festival acquisitions and in-house originals, not to mention their increased clout with theaters.

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dig Hereditary being a weekday monster. It won't overtake Lady Bird for A24's biggest movie but it'll come closer than I ever would have thought.

 

wish First Reformed were performing as well in limited release but alas. i don't think they should have gone for 300+ theaters as quickly as they did, this would have done better with a slow-and-steady Florida Project type run. 

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4 minutes ago, Jake Gittes said:

dig Hereditary being a weekday monster. It won't overtake Lady Bird for A24's biggest movie but it'll come closer than I ever would have thought.

 

wish First Reformed were performing as well in limited release but alas. i don't think they should have gone for 300+ theaters as quickly as they did, this would have done better with a slow-and-steady Florida Project type run. 

I'm curious to see what happens with Eighth Grade next month. They basically have to wait a month before it can even it 600-800 theaters

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2 minutes ago, WrathOfHan said:

I'm curious to see what happens with Eighth Grade next month. They basically have to wait a month before it can even it 600-800 theaters

why? 

 

that actually seems like a movie that'd be better off expanding quickly. or even opening immediately wide. 

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I wish more studios did what Roadside used to do when it would open something small but accessible in 350-400 theaters to a nice healthy PTA and then add a few hundred theaters each week. Mud and A Most Wanted Man made 17-22 million that way, give both those movies to A24 and they likely top out at 6-8m like all their platform releases outside of awards season. 

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21 minutes ago, Jake Gittes said:

dig Hereditary being a weekday monster. It won't overtake Lady Bird for A24's biggest movie but it'll come closer than I ever would have thought.

 

wish First Reformed were performing as well in limited release but alas. i don't think they should have gone for 300+ theaters as quickly as they did, this would have done better with a slow-and-steady Florida Project type run. 

First Reformed is way too weird to do that well anyways.. I mean, it goes really bonkers at a certain point and I think even my sophisticated urban audience was like WTF.

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13 minutes ago, Jake Gittes said:

I wish more studios did what Roadside used to do when it would open something small but accessible in 350-400 theaters to a nice healthy PTA and then add a few hundred theaters each week. Mud and A Most Wanted Man made 17-22 million that way, give both those movies to A24 and they likely top out at 6-8m like all their platform releases outside of awards season. 

To be fair, Mud had ample starpower behind it (Matthew McConaughey, Reese Witherspoon) and A Most Wanted Man was Hoffman's final lead role, so there was an extra incentive to push them. They've only had 10 $10M+ grossers in their entire history.

 

1 I Can Only Imagine RAtt. $83,410,922 2,894 $17,108,914 1,629 3/16/18
2 Manchester by the Sea RAtt. $47,695,371 1,213 $256,498 4 11/18/16
3 Mud RAtt. $21,590,086 960 $2,215,891 363 4/26/13
4 Mr. Holmes RAtt. $17,737,646 898 $2,434,908 361 7/17/15
5 A Most Wanted Man RAtt. $17,237,855 801 $2,687,227 361 7/25/14
6 Forever My Girl RAtt. $16,376,066 1,427 $4,245,630 1,114 1/19/18
7 Hello, My Name is Doris RAtt. $14,444,999 979 $84,986 4 3/11/16
8 Love & Friendship RAtt. $14,016,568 826 $133,513 4 5/13/16
9 Love & Mercy RAtt. $12,551,031 791 $2,122,177 481 6/5/15
10 The Conspirator RAtt. $11,538,204 849 $3,506,602 707 4/15/11
Edited by filmlover
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19 minutes ago, Jake Gittes said:

why? 

 

that actually seems like a movie that'd be better off expanding quickly. or even opening immediately wide. 

They might be able to do the 600-800 expansion at the end of July, but the first week of August has way too many new releases out. If they wait a month, they run the risk of buzz fizzling out, but they could get it a little wider because the second half of August has barely anything.

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2 hours ago, Bishop54 said:

Sure you're a looked to hate but you're thread crapping in every thread JW:FK is mentioned. You're a nuisance. @Ethan Hunt was more mature at 15 than you are now. Get a life. 

This is the epitome of hypocrisy seeing how you act every time a MonsterVerse movie comes along.

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9 minutes ago, Jake Gittes said:

Mud and A Most Wanted Man made 17-22 million that way, 

Jeff Nichols hated it if I remember correctly, that was a movie made to play strong in the country and it got a very limited release.

 

32 minutes ago, WrathOfHan said:

A24 will easily make 40-45M on Hereditary thanks to the minuscule marketing budget. This is going to give them lots of funding for festival acquisitions and in-house originals, not to mention their increased clout with theaters.

How much do they get from theater in retention rate ?

 

They only have USA right (Elevation Pictures has Canada).

 

For some comparison from sony classic release:

 

2 Midnight in Paris SPC $56,817,045 1,038 $599,003 6 5/20/11
3 Blue Jasmine SPC $33,405,481 1,283 $612,064 6 7/26/13
               

 

Sony only had domestic for them.

Midnight in paris:

domestic theatrical: 22.619m

domestc home ent: 22.721m

home ppv: 4.887m

domestic Pay Tv: 11m

Free tv: 4.6m

Airlines: 1.045m

other: 0.382m

Total Revenues: 67m

 

Marketing cost: 17m

Residual: 1.63m

 

Blue Jasmine:

domestic theatrical:13.24m

domestc home ent: 15.825m

home ppv: 5.361m

domestic Pay Tv: 6.735m

Free tv: 0.3

Airlines: 0.297m

other: 0.58m

 

Total Revenues: 42.339m

Marketing cost: 17m

Residual: 1.63m

 

For an horror movie reference (getting studio retention rate too)

Deliver Us from evils (30.5m dbo):

DOMESTIC THEATRICAL REVENUE 16,000 

DOMESTIC HOME ENT REVENUE 15,330 

DOMESTIC HOME ENT PPV REVENUE 3,99

DOMESTIC PAY TV REVENUE 5,390 

DOMESTIC FREE TV REVENUE 3,090

AIRLINES AND MUSIC 90

NON-THEATRICAL & OTHER 67 

 

Domestic revenues: 44m

Domestic marketing cost: 32m

 

 

 

Revenues / domestic ratio

 

Midnight in paris: 1.2

Blue Jasmine: 1.26

Deliver us from evils: 1.44

 

If Hereditary finish at 41-42m in the US, I could see it make 50m in revenues.

 

 

 

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59 minutes ago, Nova said:

@a2k where do you have DP2 ending up? Is $315M+ possible? 

after a 5.3 weekend for 304.2 so can't really see it ending much below IM1's 318.4.

Needed 14.2 (2.7x the 6th weekend) more after Sunday to beat it.

Edited by a2k
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