Shazam! Fury of the Gods | March 17 2023 | Sandberg returns to direct. Will Sinbad return? | Get vaccinated!

[Eric is Quiet]

27 minutes ago, grim22 said:

Not sure about all PLFs. I'm guessing WB will keep IMAX for a while.

Did Parbellum get IMAX or was it still Endgame? Either way, I think Wick's now big enough that Lionsgate can push for IMAX for the fourth movie, especially since Shazam's likely not gonna be this imposing 100M+ OW juggernaut. Either way, even six days of IMAX/PLFs is still great for any movie and way better than no IMAX/PLFs or very, very limited with Avatar scooping up all the good shows.

[dudalb]

17 hours ago, filmlover said:

Good news for Puss in Boots now solidifying itself as the second main event for Christmas this year behind Avatar, I suppose.

It's way,way, behind Avatar 2. And I am not an Avatar fan.

[belblazer]

[cax16]

1 hour ago, belblazer said:

I thought it was interesting as well in this Q&A how he said he was up for Venom at the same time as the first movie but he ended up taking Shazam. 

[belblazer]

 

 

I stand with David only.

 

[Macleod]

As you should.  Even if Sandberg knows nothing, he still knows more than...ahem...Ms. Randolph.  

[belblazer]

 

[Old Spice]

Woo hoo!!

[crazymoviekid]

Looks like Shazam! 2 could've made its December release date.  Guessing WB actually is lacking the marketing funds.

[poweranimals]

Yeah, but would you have released it against Avatar?

[lilmac]

One of the better DC movies and would have been top 2 DCEU if it was part of the expanded universe. 

[poweranimals]

15 hours ago, lilmac said:

One of the better DC movies and would have been top 2 DCEU if it was part of the expanded universe. 

Um, it is part of the expanded universe. Hence why it's a DCEU movie.

[WittyUsername]

40 minutes ago, poweranimals said:

Um, it is part of the expanded universe. Hence why it's a DCEU movie.

I think it’s just called the DCU now. 

[Macleod]

DCEU was never a "formal" thing within Warner Bros. -- they admitted it was a fan-generated concept.  *Now* under Gunn/Safran, they are formally mentioning "DCU," yes.  

[WittyUsername]

1 hour ago, Macleod said:

DCEU was never a "formal" thing within Warner Bros. -- they admitted it was a fan-generated concept.  *Now* under Gunn/Safran, they are formally mentioning "DCU," yes.  

It was a joke name that a journalist came up with, and fans assumed it was official. The name simply stuck because for some reason, WB didn’t bother giving the franchise a name for the longest time. 

[VENOM]

20 hours ago, poweranimals said:

Yeah, but would you have released it against Avatar?

I actually think it would have helped it quite a bit. Look at the example of Jumanji vs Star Wars Last Jedi.. Jumanji became the alternative film next to do the big event movie and in turn cranked out over 404M DOM/ 962M WW 

Edited November 2, 2022 by VENOM

[poweranimals]

42 minutes ago, VENOM said:

I actually think it would have helped it quite a bit. Look at the example of Jumanji vs Star Wars Last Jedi.. Jumanji became the alternative film next to do the big event movie and in turn cranked out over 404M DOM/ 962M WW 

Yeah, but that was a large part due to the negative reception of Last Jedi.

[VENOM]

22 minutes ago, poweranimals said:

Yeah, but that was a large part due to the negative reception of Last Jedi.

And/or a lot of people liked Jumanji. I think if Shazam feels it could be a good fun light hearted alternative to a 3 hour serious movie like avatar I thinks it’s worth a shot with the amount of people who will be at theatres anyway.

[Eric is Quiet]

The problem is less Avatar as a film and more Avatar taking up all the PLFs. Even compared to 5 years ago, IMAX and Dolby and 4DX are a huge part of a film's box office share now and most people won't even see a movie, especially big-budget actioners like Shazam, unless it's in the biggest, loudest screen possible. That's a huge problem because theaters only have one of those types of premium screens and Disney/Cameron have way more bargaining power to retain all those screens and/or give Avatar the best showtimes. This hurt Bumblebee to an extent in 2018, and while Matrix Resurrections obviously had a lot of other problems that hurt its box office, that also was an issue since Spider-Man took up everything even a week later. That's why this year the other big December movies, like Puss in Boots and I Wanna Dance and Babylon, are in genres/target audiences that don't typically shell out for the big PLF bucks.

 

Shazam going to March is for the best since it'll be guaranteed PLFs that DC fans will prioritize first thing on.

[Eric is Quiet]