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Christmas Weekend Thread (24-26 Dec). No Way Home (84.5m) | Matrix (22.5m 5 day) | Sing 2 (39.4m 5 day)

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3 minutes ago, grey ghost said:

Disney never cared about Encanto hitting an arbitrary 100 million "milestone".

 

Lmao. That's strictly box office nerd OCD territory. 

Hardly arbitrary, which you know. $100 million has been the blockbuster mark for years, among everyone from journalists to executives, not just "box office nerds". And another $10 million at the domestic box office wouldn't have just allowed it to hit the milestone, it would have been another $5 million in revenue back to disney.

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7 minutes ago, grey ghost said:

Disney never cared about Encanto hitting an arbitrary 100 million "milestone".

 

Lmao. That's strictly box office nerd OCD territory. 

It's not exactly arbitrary. Hitting certain milestones can mean more when it comes to tv airings and such, or at least they used to. If Disney doesn't plan for it to air anywhere other than Disney+, then those milestones might not matter much anymore.

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I agree with the previous posts that Disney cares quite a bit about hitting $100m. Remember how they dragged A Wrinkle in Time over that mark back in 2018? They also tried to pull Christopher Robin across, but didn't quite manage to pull it off.

Edited by datpepper
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1 minute ago, Orestes said:

It's not exactly arbitrary. Hitting certain milestones can mean more when it comes to tv airings and such, or at least they used to. If Disney doesn't plan for it to air anywhere other than Disney+, then those milestones might not matter much anymore.

yeah IDK...

 

Encanto's probably going to just air on freeform which they own. Does it affect advertising rates? Who knows?

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13 minutes ago, grey ghost said:

Disney never cared about Encanto hitting an arbitrary 100 million "milestone".

 

Lmao. That's strictly box office nerd OCD territory. 

If Disney or any other studio didn't care about milestones we wouldn't have so many fudge jobs to push this or that film over a certain mark.

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8 minutes ago, JonahVex said:

Is Encanto really going to get millions to subscribe to Disney+? Cause otherwise I think they definitely care about BO since it had a $120 mil budget

At this point it's about maintaining a large subscriber base in the first place, not just growing it. Consistently dropping major releases on the platform, be them original series, original films or theatrical films moving to the platform, is how you do that.

 

But yes, Disney should have at least waited until New Year's Day to put Encanto on Disney+. Definite echoes of Universal's mind boggling decision to put Halloween Kills on Peacock the same day as its theatrical release, leading to 1.2 million accounts (not people) watching it on opening weekend alone. Literally causing it to finish at $92 million and miss $100 million domestically.

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