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Sophia Jane

Avatar :The Way of the Water OS thread

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22 minutes ago, upriser7 said:

Hindi opening was ok, nothing special. I was referring to Telugu which had amazing opening. In Andhra and Telengana which are primarily Telugu speaking states in Southern India, both English and Telugu version are having amazing occupancy..almost 65-70% occupancy even for afternoon, evening shows. In general, opening in Northern India was average whereas Southern India had an exceptional opening day, likely highest among Hollywood movies. There were some special early morning shows in Andhra & Telengana during 6AM-8AM which had very good occupancies.

Avatar was bigger hit in South India in 2009 than North.

 

Also North needs more action Bonanza to open like Avengers, Avatar looked more drama, but if WOM picks uo, North will come on board as far as lifetime goes. 

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52 minutes ago, Nero said:

Like what was risky about avatar 1 though? It was expensive that I can agree with but other than that...

Very high budget movie from guy that didn't direct anything in last 10 years, from pre-production (2005) to release took almost 5 years to complete. Movie that is new IP not based on any previous known works. Unknown actors as main leads (at least Titanic had Leo which even as young guy was already popular actor back then).
Media were laughing at it before release when first trailer hit online as 'CGI blue cat people' movie etc.

There were many factors in this like using newt tech too. They shoot mocap footage which look like ps1 game and need to wait for Weta 1 year+ to deliver them first finished frames of shoots.
Due to heavy CGI work they didn't know how finished rendered movie will look - could look bad in the end and they were already in year before releasing it. Good insights on production are in official making off documentaries if you are interested. 
I'm not going to convince you that it was risky, but it was quite risky for Cameron and Fox to spend so much on movie not based on any known IP.
It's easy in hindsight to think it wasn't a risky movie(it made great money after all), but nobody was expecting in 2009 it to become as big box office hit as it become.

*And I'm not on with these clickbait tweets that say it was most risky movie ever or something, it was risky, but Titanic was on another level of risk compared to Avatar.

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Avatar: The Way of Water had its first full day of play today in China where it grossed an estimated $18.5M. Along with $5M from Wednesday/Thursday previews, that lifts the total in that market to $23.5M through Friday.

However, these figures are not included in the running offshore cume through Thursday which is now $50.4M. Globally, including $17M from domestic previews yesterday, the total is $67.4M. Again, this does not include China’s previews or Friday play.

China, as we have said from the start, is a swing on this James Cameron sequel. There are clearly issues in the market which just blew the doors open after a longtime zero-Covid policy. While presales were strong, walk-up business has been less so, and it is unlikely that Avatar 2 reaches $100M in its opening weekend owing to this. As we have previously stated, caution prevails. Still, early social scores are strong with Maoyan at 9.3, TPP at 9.2 and Douban 8.4. Comparatively, the original Avatar just edged those.

 

China, as we have said from the start, is a swing on this James Cameron sequel. There are clearly issues in the market which just blew the doors open after a longtime zero-Covid policy. While presales were strong, walk-up business has been less so, and it is unlikely that Avatar 2 reaches $100M in its opening weekend owing to this. As we have previously stated, caution prevails. Still, early social scores are strong with Maoyan at 9.3, TPP at 9.2 and Douban 8.4. Comparatively, the original Avatar just edged those.

 

 

In China IMAX, 717 overseas screens delivered $3M from Wednesday/Thursday previews which is the 2nd highest China preview result ever for the format, representing 56% of nationwide box office for the movie. In total, globally, the 20th Century Studios title was No. 1 on 1,372 IMAX screens Thursday with $9.2M in 62 markets (see more detail below).

Looking at the rest of the world internationally, Way of Water opened in 29 additional material markets on Thursday including Australia, Brazil and Mexico, taking the full total to 44 material markets to date (again, sans China which we will factor in tomorrow).

For the markets that opened on Wednesday (ie France, Korea, etc) there are encouraging holds. Playability is key on this anticipated sequel that has no competition ahead and requires appointment viewing. Also notable, and not reflected in the running total above, Korea did $3.82M on Friday (a 43% increase on Thursday) for a running cume of $9.7M through today.

Disney estimates that the first two days (through Thursday) overall results are 167% ahead of Avatar, 72% ahead of Top Gun: Maverick, 52% ahead of Jurassic World: Dominion and 39% behind Spider-Man: No Way Home on a like-for-like basis:

The Top 10 markets through Thursday are led by Korea at $5.9M (including Friday, that rises to $9.7M), France ($5.7M), Germany ($4.6M), Mexico ($3.7M), Australia ($3.2M), Italy ($2.8M), Brazil ($2.4M), Indonesia ($1.5M), Thailand ($1.1M) and Taiwan ($1.1M). 

 

 

In further IMAX info, Korea posted the 4th highest opening day in the market on Wednesday andthe 3rd highest Thursday, achieving the rankings despite the long runtime versus its other Top 3 titles.

In France, IMAX scored the 2nd biggest opening day ever on Wednesday, and despite the distraction of the World Cup semi-final. France also posted the 2nd highest Thursday for IMAX. 

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31 minutes ago, excel1 said:

good or bad?

2 days ago prominent movie sites made articles about this making 525M+ first weekend. I would say half of it is really underwhelming.

 

Problem is this is clearly the most overrated movie launch of a movie ever (it beat End Game record for more movie screens ever all around the world, 52K). 

Saying that numbers are good and you can't say Avatar is completely forgotten when a sequel of an original IP is gonna open with 10-15m in markets like italy, france, germany. It's really good.

 

They just overrated the launch, the movie is a great blockbuster as the first so it's gonna make money again. Just people won't go at the first weekend as they have to know something so mysterious or they can't wait one day more. They need time to be captured again, 

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1 minute ago, GipJo said:

Maoyan updated their daily prediction, now the total box office prediction is 144 million (¥1 billion).

Makes sense, no way a $50M OW would've led to $261M.

My target is $124M (TFA's total gross in China)

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1 minute ago, Lighthouse said:

No one can convince me that those are good numbers.

Decent numbers in LATAM, Western Europe - UK, India, SK, maybe Australia.

 

Below mediocre in UK & US

 

Absolutely awful in China & Japan

 

The problem is that, even if there aren't many markets in which the movie underperforms, these markets are the huge ones, which could've potentially boosted the movie to the moon.

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