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Eric Twister

Weekend Thread (11/18-20) | Black Panther 67.3, The Menu 9, The Chosen 8.2, Black Adam 4.5, Ticket 3.2

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With a ~$67M second weekend, can start to project a final DOM for BPWF with some relative confidence, based on the trajectories of Dr Strange, Ragnarok and Eternals from this point. A bit of uncertainty given this is week 2 rather than week 3 for the others (plus the whole post-pandemic market elephant in the room) but generally:

  • $450M seems fairly locked 😏
  • $455-$470M - possible range if shallows the others, esp over the next week
  • $470-$485M - most likely outcome IMO (tracking closest to Strange)
  • $485M-$499M - attainable, if it holds above average over next 3 weeks
  • Clearing $500M is still plausible, but only if it has better legs than Ragnarok from this point
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Demos on She Said were 62% women, 82% over 25, 59% over 35, 46% over 45, and 29% over 55. Diversity demos were 68% Caucasian, 15% Latino and Hispanic, 7% Black and 10% Asian and other.

 

Menu is guy-leaning at 54%, 65% between 17-34. Diversity pull was 53% Caucasian, 20% Latino and Hispanic, 12% Black and 15% Asian/other.

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Pretty good number with the soft weekday numbers. Nice comeback!

 

Thanksgiving week predictions (based on ThorRag and DS averages)

Monday: ~$8 m

Tuesday:~$11 m

Wednesday: ~$12.5 m

Thursday: ~$11 m

Friday: ~$22 m

Saturday: ~$21 m

Sunday: ~$12 m

Total: $97.5 m ($385 m)

 

Looking ahead:

12/2: $23m (+$12m weekdays)=$420 m

12/9: $14m (+$7m weekdays)=$441 m

12/16: $7 m (+$4m weekdays)=$452m

 

That's probably about 95% of its domestic. Total will be between $470-$475 m. I'll be VERY happy with that. Right between TLJ and AOU's drops.

 

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Day/Date Breakdown From Deadline Hollywood -

 

1) Black Panther: Wakanda Forever (Dis), 4,396 theaters, Fri $17.9M (-79%), Sat $29M, Sun $20.4M 3-day $67.3M (-63%)/Total: $288M/Wk 2

 

2.) The Menu (Sea), 3,211 theaters Fri $3.6M, Sat $3.2M, Sun $2.2M 3-day $9M/Wk 1

 

3.) The Chosen: Season 3 (Fath) 2012 theaters, Fri $3.575M, Sat $2.6M Sun $1.99M 3-day $8.2M/Wk 1

 

4.) Black Adam (WB) 3,372 (-231) theaters, Fri $1.12M (-59%), Sat $2.1M, Sun $1.26M, 3-day $4.48M (-44%), Total $156.9M/Wk 5

 

5.) Ticket to Paradise (Uni) 3,268 (-372) theaters, Fri $960K (-56%), Sat $1.4M, Sun $840K, 3 day $3.2M (-46%), Total $61.6M/Wk 5

 

6.) She Said (Uni), 2,022 theaters, Fri $840K, Sat $820K, Sun $590K 3-day $2.25M/Wk 1

 

7.) Lyle, Lyle Crocodile (Sony) 2,307 (-179) theaters, Fri $415K, Sat $885K, Sun $600K 3-day $1.9M (-41%), Total $43.1M/Wk 7

 

8.) Smile (Par) 1,569 (-702) theaters, Fri $335K, Sat $505K, Sun $310K, 3-day $1.15M (-51%)/Total $104.5M/Wk 8

 

9.) Drishyam 2 (Yash Raj) Fri $280K, Sat $435K, Sun $335K 3-day $1.05M, Wk 1

 

10.) Prey for the Devil (LG) 1,389 (-775) theaters, Fri $263K, Sat $407K, Sun $265K 3-day $935K (-52%), Total $18.3M/Wk 4

 

Total box office for the weekend: est. $102.1M (-51% from a week ago; +45% from weekend 46 a year ago, -6% from the same frame in 2019

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8 minutes ago, Issac Newton said:

Demos on She Said were 62% women, 82% over 25, 59% over 35, 46% over 45, and 29% over 55. Diversity demos were 68% Caucasian, 15% Latino and Hispanic, 7% Black and 10% Asian and other.

 

Menu is guy-leaning at 54%, 65% between 17-34. Diversity pull was 53% Caucasian, 20% Latino and Hispanic, 12% Black and 15% Asian/other.

— PostTrak —

 

She Said - 89% 

Menu - 78% and 53% definite recommend

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