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Weekday numbers 7-31 to 8-3

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56 minutes ago, IronJimbo & Sheldon's Son said:

Yeah TGMs late legs are a different beast.

Thank GIF

 

57 minutes ago, IronJimbo & Sheldon's Son said:

It seemed like Avatar 2 was gonna beat it for a while after it had a big lead out of the holidays but it still ended up $35m short.

200.gif

 

59 minutes ago, IronJimbo & Sheldon's Son said:

Barbie needs to amass a BIG lead before the school holidays finish to have a chance at beating it.

Not Gonna Happen No Way GIF by CBC

 

TGM's multiplier from its 3rd week was 3.76x, on par with the original Avatar and Greatest Showman, two of the most insanely leggy runs of the last 20 years (also Puss in Boots this year was 3.68x). Not much else is in that class, certainly not at this grossing scale and TGM should not be used as a comp or target - its a unicorn, and should be treated as such. An average performance is around 2x, and even big leggers like Avengers, Dark Knight & Avatar 2 all fell in the 2.8-3.0x range.

 

A $90M third week for Barbie and 3x would be about ~$680M total, and that's already going to be fairly close to the ceiling, a big stretch to even put $700M in play. Would think a similar run to Dark Knight from here, so 2.8x off that estimate $90M+3rd week would be right around $650M (meaning Jurassic World better watch out @Brainbug)

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To put these multiplier numbers in a more digestible context comparable to present, here is how some of the top grossing films performed from week 3 through week 10, typically before theater count drops became a limiting factor

Title Week 3 Week 10 Avg Drop
Titanic $45.01 $25.83 -8.8%
TGM $78.82 $13.58 -22.2%
Avatar $96.92 $21.18 -22.4%
NWH $78.16 $11.20 -27.7%
Dark Knight $64.43 $3.84 -33.2%
Avatar 2 $113.67 $9.73 -33.6%
Black Panther $85.48 $7.19 -33.8%
Avengers $74.66 $3.30 -36.0%
Force Awakens $118.41 $5.20 -36.0%
Infinity War $80.35 $2.85 -37.9%
Jurassic World $81.46 $1.89 -41.6%
Endgame $80.95 $3.17 -41.7%

for Endgame used through week 9 due to FFH (Drive in?) bump in week 10

 

LOL at Titanic, and NWH likely had some COVID delayed demand (and utter lack of competition) helping its run. But overall gives a decent big picture view of legs in terms of weekend/weekly holds. 

 

Expecting Barbie to fall more in the Dark Knight to Infinity War range (33 to 38% drops weekly) given how daily numbers are trending, which again would be a bit below a 3x multi from the third week gross

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@MCKillswitch123 MEG and Por do Sol sold out everywhere. Insane weekend ahead. Absoluty insane. Top 6 might be all over 20.000 tickets sold. Theaters struggling with space.

 

TMNT and GT are ultra wide next weekend which means Elemental and MI will have to leave some places while selling out shows.

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