Thursday Box Office Estimates MAD3 5.4, Prom 3.3, Snow 2.2

[baumer]

Oh, please, go on...

HAHA...exactly...17% theater drop is not catastrophic.

[Accursed Arachnid!™]

HAHA...exactly...17% theater drop is not catastrophic.

IM had about the same(but less theaters) and went up 75%.

[ecstasy]

Every single film dropped on Thursday. Every last one of them. That is not a normal Thursday at all.

[Moviefanatic]

Yup...ouch for PROM. I think Fathers Day will keep it from a 60 percent drop. Or maybe not.

[rockNrollaDIM]

SWATH and Prometheus, similar openings, both getting a terrible second week drop. Damn.SWATH is locked to finish higher now though.

[TimmyRiggins]

Whatever, Prom is doing very well overseas.

[Ozymandias]

60% drop seems almost inevitable at this point

Not inevitable, but very possible. Oh well, I was hoping for an R-rated horror breakout hit but I guess it may behave like the rest of the genre. I'm not jumping the gun yet though, I'm gonna wait until thise weekend's numbers.

[Ozymandias]

Every single film dropped on Thursday. Every last one of them. That is not a normal Thursday at all.

Yea, heres hoping for better than normal increases today and tomorrow. Edited June 15, 2012 by Shpongle

[rockNrollaDIM]

Is Prometheus gonna have worse legs than Wanted?

[Chewy]

Too early to say although Wanted dropped 60% its second weekend

[RTX]

SWATH and Prometheus, similar openings, both getting a terrible second week drop. Damn.SWATH is locked to finish higher now though.

Prom can yet outperform SW. It just needs a 90% Friday increase.

[RTX]

IM had about the same(but less theaters) and went up 75%.

TA doesn't have the staying power of IM or SM.

[seduh]

big drops for every movie (esp Prometheus) tomoroww increases will be bigger than expected, near 80% (movies losing screens will increase 60%)

[Caboose]

TA doesn't have the staying power of IM or SM.

Aww yeaaaah

[Punishment]

TA doesn't have the staying power of IM or SM.

RTX, I think you are a secret TA fan and just like to post these comments to see what kind of reactions you will get

[Punishment]

FinallyMadagascar 3: Europe's Most Wanted $5,411,245 -6%

[Punishment]

[Deep Wang]

TA doesn't have the staying power of IM or SM.

[Rudolf]

Mad3 still better than Cars 2

[TLK]

Yep, it is NBA. I was expecting moderate drop for Prometheus as it has dropped with NBA games on past Saturday, this Tuesday and Thursday but 18% is a bit more than even I was expecting. It should have a good Friday though. One more thing to keep in mind for the game this sunday, movies that are playing well in big cities (Moonrise Kingdom, TBEMH, SW&TH etc.) are also being moderately affected by every game. They should have a good Friday, Saturday but they will likely have a worse than average drop on Father's day. I am expecting PROM to drop by over 25% on Father's day.