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diskojustice

South Korea Box Office

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What multiplier should be expected? 100m would require greater than 3.5.

 

Average films in Korea usually get a multiplier of X3.5. If AoU gets this multiplier it would get 12 million in admissions (close to $100M). AoU could easily be frontloaded though so not sure about that multi.

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CGV is the biggest multiplex theatre chain in Korea. They did a breakdown of the audience demography

 

10-20: 2.7%

20-30: 44.4%

30-40: 36.3%

40-50:16.7%

 

The biggest demography is currently 30s and 40s age group. The teenage demography has a pretty low share and I think its because exams are still not over. They could boost numbers next week. 

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so sub 350K is bad. 350-450K expected and > 450K would mean its a juggernaut?

 

IM3 dropped from 821K to 282K. The same ratio drop for AoU would be 345K. Anything less would be worse than IM3 legs probably. 

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CGV is the biggest multiplex theatre chain in Korea. They did a breakdown of the audience demography

10-20: 2.7%

20-30: 44.4%

30-40: 36.3%

40-50:16.7%

The biggest demography is currently 30s and 40s age group. The teenage demography has a pretty low share and I think its because exams are still not over. They could boost numbers next week.

That's good. Teens are supposed to be the target audience. If they have such a low share that means there's is still quite some room for growth in numbers.

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Biggest single day admissions

01. 1,257,380 <Roaring Currents>

02. 1,232,529 <Roaring Currents>

03. 1,155,919 <The Avengers: Age of Ultron>

04. 1,101,089 <Roaring Currents>

05. 1,032,388 <Roaring Currents>

06. 1,008,272 <The Avengers: Age of Ultron>

07.    989,834 <Roaring Currents>

08.    956,500 <Transformers: Dark of the moon>

09.    942,277 <Transformers: Dark of the moon>

10.    919,010 <Secretly, Greatly>

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Top 10 Biggest Opening Weekend (3 day OW: Admissions)

01. 3,357,346 Roaring Currents (2014)

02. 2,811,554 The Avengers: Age of Ultron (2015)

03. 2,370,385 Transformers: Dark side of the Moon (2011)

04. 2,267,694 Snowpiercer (2013)
05. 2,202,055 Iron man 3 (2013)
06. 2,137,079 Transformers: Revenge of the Fallen (2009)
07. 2,109,952 Kundo: Age of the rampant (2014)
08. 2,064,484 Secretly, Greatly (2012)
09. 2,004,142 The Thieves (2012)
10. 1,992,130 The Dark Knight Rises (2012)
 

Top 10 Biggest Opening Weekend (3 day OW: USD gross)

01. $25.76m Roaring Currents (2014)
02. $22.88m The Avengers: Age of Ultron (2015)
03. $21.81m Transformers 3 (2011)
04. $16.50m Iron man 3 (2013)
05. $16.54m Kundo: Age of the rampant (2014)
06. $16,38m Spider-man 3 (2007)
07. $15,88m Transformers: Age of Extinction (2014)
08. $14,84m Snowpiercer (2013)
09. $13.20m Secretly, Greatly (2012)
10. $13,18m D-War (2007)

 

With the 2011 or 2012 exchanged rate would AOU top RC in USD?

Edited by KATCH 22
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Biggest single day admissions

01. 1,257,380 <Roaring Currents>

02. 1,232,529 <Roaring Currents>

03. 1,155,919 <The Avengers: Age of Ultron>

04. 1,101,089 <Roaring Currents>

05. 1,032,388 <Roaring Currents>

06. 1,008,272 <The Avengers: Age of Ultron>

07.    989,834 <Roaring Currents>

08.    956,500 <Transformers: Dark of the moon>

09.    942,277 <Transformers: Dark of the moon>

10.    919,010 <Secretly, Greatly>

 

 

In gross Sunday's 5th biggest and could get very close to 4th. 

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In gross Sunday's 5th biggest and could get very close to 4th. 

 

Biggest single day gross

01. $9.69m <Roaring Currents>

02. $9.50m <Roaring Currents>

03. $9.38m <The Avengers: Age of Ultron>

04. $8.77m<Transformers: Dark of the moon>

05. $8.55m <Transformers: Dark of the moon>

06. $8.45m <Roaring Currents>

07. $8.12m <The Avengers: Age of Ultron>

08. $7.93m <Roaring Currents>

09. $7.21m <Roaring Currents>

 

50% 3D ratio of TF3 gave it a huge boost in gross.

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Idk I think sometime during the upcoming week but not sure. Maybe Chasmmi can give you a better idea.

 

That bodes well for TA2. You had said that primary target was teens and they barely made any dent this weekend. 

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It's kind of amazing it opened so big with only 2.7% of tickets for the under 20 audience.

 

I think exams kept a large body of teens away from the theatre but again, that statistic isn't probably 100% reliable. I imagine the only way to gather that kind of data outside of doing a head count is through presales. Teens generally have limited access to credit cards which means buying tickets online is that much more difficult (and could lead to lower percentage share). There are other payment methods such as mobile payment or using cards borrowed from parents but that's probably difficult too for most kids. 

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Idk I think sometime during the upcoming week but not sure. Maybe Chasmmi can give you a better idea.

 

The exams will be taken this week, ostly on Monday and tuesday.

 

You may even see a bit of a spike in middleschool ticket sales as I know with hagwon at least about 98% of students won't come to academy after school this week so they may get taken to see the film instead.

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