The Official TASM Weekly Thread (6 Day EST-140m) (Warning: Whiten Out Spoilers/Spoiler Tags)

[keysersoze123]

What's new. RTH has nailed it as usual.

[kayumanggi]

Wed's top movies: 1. SPIDER-MAN - $23M ($59M), 2. TED - $8M ($79M) 3. BRAVE - $6.5M ($149M)

[filmnerdjamie]

$23M is nothing to sneeze at. But that kind of drop (esp. given the CinemaScore which Hollywood drools over) after that first day gross, and on a holiday, is... not encouraging.

Edited July 5, 2012 by filmnerdjamie

[kayumanggi]

Uh huh.

[John Marston]

looks like 4th of July in general wasn't that great.

[iceroll]

So, that's not especially good right? Transformers increased 4.4%

[hasanahmad]

$23M is nothing to sneeze at. But that kind of drop (esp. given the CinemaScore which Hollywood drools over) after that first day gross, and on a holiday, is... not encouraging.

Wom must be in line with rottentomatoes rating 69%that is not going to give you a bo jump

[baumer]

looks like 4th of July in general wasn't that great.

Most everything else went up according to RTH.

[baumer]

Wom must be in line with rottentomatoes rating 69%that is not going to give you a bo jump

WOM doesn't kick in after one day.

[kayumanggi]

B, thanks for the warning points. I wish those "angels" who called me names won't get them.

[hasanahmad]

So, that's not especially good right? Transformers increased 4.4%

Transformers didnt have midnights, midnights inflated the tuesday number

[John Marston]

Most everything else went up according to RTH.

but not that much. Still that number is pretty weak for ASM it seems, but I will wait and see how it performs over the whole weekend. Maybe it is just a fluke

[filmnerdjamie]

WOM doesn't kick in after one day.

Yeah, it took the following weekend for Batman Begins' glowing word of mouth to take effect.

[John Marston]

Transf

Transformers didnt have midnights, midnights inflated the tuesday number

Transformers had 8 pm showings on Monday though

[theultimatebiu]

Transformers didnt have midnights, midnights inflated the tuesday number

Transformers had Monday night screenings but so did TASM according to some screening reports.TASM is just more frontloaded.

[redfirebird2008]

WOM doesn't kick in after one day.

I think it does in this day and age with Twitter. Avengers managed a bigger non-midnight increase on its Saturday than SM1 had 10 years ago, and I think social media helped cause this quicker WOM than we've seen in years past.

[iceroll]

If you exclude midnights, TASM dropped 16% but Transformers increased 4.4% from the whole opening Tuesday.

[theultimatebiu]

Wom must be in line with rottentomatoes rating 69%that is not going to give you a bo jump

I am surprised how low it is no RT and metacritic.IMDB its hovering around 7.7 which is good but usually these movies always come in at over 8.0 and fall after a few days.Still the cinemascore is A- so its WOM should be pretty good.

[hasanahmad]

What is the sample size of cinemascore or is it done by factors

[MovieMan89]

I think it does in this day and age with Twitter. Avengers managed a bigger non-midnight increase on its Saturday than SM1 had 10 years ago, and I think social media helped cause this quicker WOM than we've seen in years past.

Yeah I've been saying that for awhile as well. I believe WOM does kick in for these high profile blockbusters pretty instantaneously these days in the fb/twitter age we live in . All you have to do is look at certain movies like TA's performances to see.