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Gopher

Tuesday Numbers (Ralph 4.7)

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Argo had a better increase than Flight. Considering that 35M+ viewers were watching the election, still very good numbers all around. But WIR had a outstanding increase. While it will go down today, it should still have a sub-30% drop this weekend due to excellent WOM.

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A low 30s drop for Ralph would be ideal this weekend. Young adults will be distracted by Skyfall. But the really good news is that there's no Potter or animated movie opening on 11/16, which means another good drop for Ralph. Guardians is coming, but Megamind/Tangled proved that multiple CGI pics can coexist over Thanksgiving. I think the target should be 180m domestic with a play at 200.

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Elections hurting box office what?

Argo was definitely hurt. 45% decrease week-to-week is the largest it has experienced since it came out. Taken 2 also went from single digits week-to-week on Monday, to a 30% decline Tuesday. Cloud Atlas had a 44% Tues increase last week, this week 14%.As I stated yesterday, the adult targeted films would get hurt. But this is still better than I was expecting. Plus there is no protracted dispute. It's over, so these films will recover today and tomorrow.
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