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Friday: Snitch $3M-$3.5M, Dark Skies $2.5M-3.5M

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Die Hard 4 looked like a Summer blockbuster, it had incredible marketing and the GA liked it. It had very good WOM and excellent reviews. 

 

Die Hard 5 looked like cheap shit and the marketing was weak. It would have been completely buried in the Summer. So far, it has terrible reviews and meh WOM.

 

Just compare the trailers:

http://www.youtube.com/watch?v=M-E3bCim0hg

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Die Hard 4 looked like a Summer blockbuster, it had incredible marketing and the GA liked it. It had very good WOM and excellent reviews. 

 

Die Hard 5 looked like cheap shit and the marketing was weak. It would have been completely buried in the Summer. So far, it has terrible reviews and meh WOM.

 

Just compare the trailers:

http://www.youtube.com/watch?v=M-E3bCim0hg

That annoying ass song towards the end of D5.

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I didn't find DH5 bad tbh, but I can see where others would have issues. My wife has only seen the 1st - we watched it last month in prep for this and she thought it was great and so did our audience (or so it seemed). Just think there are too many action flicks out right now

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