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Weekend Estimates - (BO.com forums <3 RTH)

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Very conservative IM3 estimate. If it holds like IM2 did over Mother's Day the weekend will be 73.7m. If it holds like Avengers over Mother's Day it'll do a 75m weekend. If it holds like IM1, it'll do 74.3m. My projection is that it drops -31% today for a 22.17m Sunday and a 74.1m weekend. 

 

Dark Shadows dropped -15.6% on Mother's Day last year so a -20% projection for Gatsby seems reasonable. I think the best news for Gatsby so far is that it increased 9.7% on Saturday from without previews, so immediate WOM at the very least isn't bad. 

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Very conservative IM3 estimate. If it holds like IM2 did over Mother's Day the weekend will be 73.7m. If it holds like Avengers over Mother's Day it'll do a 75m weekend. If it holds like IM1, it'll do 74.3m. My projection is that it drops -31% today for a 22.17m Sunday and a 74.1m weekend. 

 

Dark Shadows dropped -15.6% on Mother's Day last year so a -20% projection for Gatsby seems reasonable. I think the best news for Gatsby so far is that it increased 9.7% on Saturday from without previews, so immediate WOM at the very least isn't bad. 

 

There`s no reason for Gatsby WOM to be bad. It won`t be stellar because it`s divisive movie but it won`t be toxic, far from it.

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Wow this is really cool, the 1974 version of The Great Gatsby but in the style of this year's Great Gatsby trailer:

 

 

Those actors were so wrong. This version may not be the ultimate but actors were perfect and Leo is Gatsby period.

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