REVISED Weekend Estimates 6/14--6/16: Man of Steel OW $116.7M($128.7M including WM)

[Alpha]

You know, to get the average american really interested McDonald's should sell tickets to The Hobbit

 

Oh come on, the best way to get people interested is...HomeGoods!

 

Or, if you want a good deal, Five Below?

Edited June 14, 2013 by Alpha

[Neo]

people are assuming Walmart didnt sell 'most' of their tickets

But they did, actually all 12M (not tickets, total $) of them.

Edited June 14, 2013 by Neo

[filmscholar]

There is no controversy with Wal-mart.  It's very simple what happen.  WB was smart as hell to tie in the Previews shows with the Biggest retailer in the world.  Just cause other Studio's didn't think of it doesn't mean sh!t.  Great Previews/Midnight for "Man of Steel". Huge turn around from "Superman Returns".  

[4815162342]

21m so far huh

 

http://www.youtube.com/watch?v=BYGSC9wiOYE

[MovieMan89]

TDKR had a midnight rush and a depressed OD though.

Oops, not sure what stats I was using there, TDKR had a 40 percent mid to OD share. But yeah that's not the best comparison either. Most big June or July openers have around a 30 percent mid to OD ratio though, so I still wouldn't expect 35m OD with that midnight number. 30 percent midnight ratio for it would translate to 30m OD. Edited June 14, 2013 by MovieMan89

[Lordmandeep]

The point is you have no idea the amount that were sold...Any that ended unsold was a boost to the film skewing numbers.Its quite different from normal previews in comparison.

[Alpha]

TDKR had a midnight rush and a depressed OD though. 

 

Aurora shooting.

[The Futurist]

The point is you have no idea the amount that were sold...Any that ended unsold was a boost to the film skewing numbers.Its quite different from normal previews in comparison.

 

THIS.

[druv10]

But they did, actually all 12M (not tickets, total $) of them.

 

But they didn't. They gave away 50%+ at the store my nephew works in. 

[Neo]

Oops, not sure what stats I was using there, TDKR had a 40 percent mid to OD share. But yeah that's not the best comparison either. Most big June or July openers have around a 30 percent mid to OD ratio though, so I still wouldn't expect 35m OD with that midnight number.

26M (minus midnights)

14M (minus previews)

 

A little low, don't you think?

[Cmasterclay]

It's not skewing, it's literally the equivilent of one really rich guy buying 12 million dollars worth of tickets and doing what he wants with them. WB still made that money.

[filmscholar]

Watch more studios jump on the "Wal-mart Preview" bandwagon.  By selling the tickets in Walmart and making it an "Exclusive Showing" helped in my opinion.  Saying "Walmart brought 12 Million worth of tickets and sold them less" is irrelevant cause nobody can prove that 100%.  The fact is 12 million worth of previews was sold.  Who's to say those same people wouldn't of watched the Preview Showings from 9-midnight?  Also after The Dark Knight Shooting, we've all agreed and established that Previews are the new midnights.  

Edited June 14, 2013 by filmscholar

[Omario]

21m so far huh

 

http://www.youtube.com/watch?v=BYGSC9wiOYE

 

good memories:) 

[Neo]

But they didn't. They gave away 50%+ at the store my nephew works in. 

So Wal-Mart just found 50% of the tickets outside their corporate offices and started to hand them out? Didn't Wal-Mart purchase 12M worth of tickets from WB?

[Alpha]

I think it's really hard to go low on these numbers right now. You can't really say below $40M for Friday without playing severe mental games.

[Mojoguy]

Watch more studios jump on the "Wal-mart Preview" bandwagon.  

Walmart lost money if they weren't able to sell all their MOS tickets. They won't do this again.

[Omario]

But they didn't. They gave away 50%+ at the store my nephew works in. 

 

so that means they gave away the same amount in all stores all across america?

[Lordmandeep]

You fail to see the point.The question is not if it should be counted or not but how to interpret the numbers for box office weekend.

[Dementeleus]

If you want a put an asterisk on this number, you might as well put an asterisk on every gaming console total sales. (And phone sales, minus Apple, for the most part).

 

I get that it might have it more complicated to guess what Friday might be, but there's nothing worthy of an asterisk here at all. WB was actually more transparent and open than I thought they would be.

[A Marvel Fanboy]

Well, the fact is midnights have been much popular now for blockbusters than just a few years ago. Plus the marketing pushed it very hard past weeks.

 

Expect a higher mid/ow ratio than usual.