lilmac Posted August 28, 2013 Share Posted August 28, 2013 I hate when marketing campaigns show too much. 1 Quote Link to comment Share on other sites More sharing options...
Blankments Posted August 28, 2013 Share Posted August 28, 2013 Pacific Rim STID KFP2 WHD The Muppets Quote Link to comment Share on other sites More sharing options...
zackzack Posted August 29, 2013 Share Posted August 29, 2013 (edited) Pacific Rim STID KFP2 WHD The Muppets I think the marketing behind PR & STiD are pretty substantial and spot on. STID is a well made scifi action but its war-on-terror theme is getting too tiresome for audience. It still made more than $200M DOM but too cerebral for OS audience no matter how good the marketing is. PR is a little too thin on plotting & no matter how fanboys including this one gushed over it, GA feels it is a cheap TRANSFORMERS-lite. WHD looks too similar to OHF and nobody likes Jamie Foxx. Whereas OHF takes the concept seriously, WHD has too much unfunny but supposedly comic moments where killing man is treated like a gag ("Now you can shoot him!!"). Edited August 29, 2013 by zackzack Quote Link to comment Share on other sites More sharing options...
John Marston Posted August 29, 2013 Author Share Posted August 29, 2013 Pacific Rim STID KFP2 WHD The Muppets The Muppets really? I thought people were saying that marketing campaign was clever? 1 Quote Link to comment Share on other sites More sharing options...
Blankments Posted August 29, 2013 Share Posted August 29, 2013 The Muppets really? I thought people were saying that marketing campaign was clever? People were also saying the marketing campaign for STID was clever before it came out. The Muppets aimed too adult to get kids to come onboard, which is an obvious issue. Quote Link to comment Share on other sites More sharing options...
tufftuff Posted August 29, 2013 Share Posted August 29, 2013 What about these two Quote Link to comment Share on other sites More sharing options...
Fancyarcher Posted August 29, 2013 Share Posted August 29, 2013 I think the marketing behind PR & STiD are pretty substantial and spot on. STID is a well made scifi action but its war-on-terror theme is getting too tiresome for audience. It still made more than $200M DOM but too cerebral for OS audience no matter how good the marketing is. PR is a little too thin on plotting & no matter how fanboys including this one gushed over it, GA feels it is a cheap TRANSFORMERS-lite. Like Transformers? Quote Link to comment Share on other sites More sharing options...
Heat Vision Posted August 29, 2013 Share Posted August 29, 2013 Pacific Rim. Arguably the worst marketed movie this year. 1 Quote Link to comment Share on other sites More sharing options...
vc2002 Posted August 29, 2013 Share Posted August 29, 2013 (edited) Pacific Rim. Arguably the worst marketed movie this year. The Lone Ranger is worse. It opened much lower. Edited August 29, 2013 by vc2002 Quote Link to comment Share on other sites More sharing options...
Heretic Posted August 29, 2013 Share Posted August 29, 2013 God I think Perks of Being a Wallflower is such an excellent film. I didn't see it until last month. Watched it 3 times. Fantastic. Anyway, I remember The Hitcher from 2007 having a totally bleak, messy, misleading marketing campaign. No surprises it flopped. The Hitcher? Fucking love that film. But the reason I first watched it is because I thought it looked really good...and because of Sophia Bush. But, the trailer is FAR from bleak. It's intense, especially the final minute. http://www.youtube.com/watch?v=gqvS6zD6XQY Quote Link to comment Share on other sites More sharing options...
babz06 Posted August 29, 2013 Share Posted August 29, 2013 Mortal Instruments. Should not have shown screaming girls at mall tours, that totally turned off movie-goers. Quote Link to comment Share on other sites More sharing options...
John Marston Posted August 30, 2013 Author Share Posted August 30, 2013 Bridge to Terabithia was horribly mis-sold. I remember the trailers as some Narnia-esq romp through a magical kingdom. 5 Quote Link to comment Share on other sites More sharing options...
Talkie Posted August 31, 2013 Share Posted August 31, 2013 I still find it funny that some people really blame STiD's marketing for its less than expected numbers only after the fact, its flat out revisionist history if you ask me. Prior to release, there wasn't a negative peep about its trailers/marketing, they were basically met with songs of praise. The 4 year wait after the first movie and its really, really sandwiched release date is what caused those numbers. Reception wasn't shitty either. I totally agree with this. In the months prior to STD's release the reaction to the trailers here and on other geek sites was positively ecstatic. They were praised for supposedly showing how "epic" the film was going to be and Cumberbatch was singled out as looking like a strong villain. Personally, I never thought the trailers were as strong as others did. Had they clearly outlined the plot and identified Khan as the villain, it might have done better. Quote Link to comment Share on other sites More sharing options...
Talkie Posted August 31, 2013 Share Posted August 31, 2013 Pacific Rim. Arguably the worst marketed movie this year. This. WB and GdT spent far too much time and effort preaching to the geek choir instead of engaging the GA, which is the bulk of the audience. Footage and trailers were shown exclusively to conventioneers, when the studio should have been getting that material before the wider public. The silly viral marketing program centered mostly on posters of the robots and boring videos when it should have shown exciting clips from the film. The marketers basically acted as if they had a built-in fanbase instead of trying to generate real world buzz as opposed to Internet chatter. It was only when the studio realized about a month out that it had a bomb on its hand that they made a push, but it was too late by then. Quote Link to comment Share on other sites More sharing options...
John Marston Posted September 2, 2013 Author Share Posted September 2, 2013 (edited) while it was never going to be a big hit, I think The Island could have marketed a lot better "There is no Island!" Title: The Island Edited September 17, 2013 by Robert Muldoon Quote Link to comment Share on other sites More sharing options...
John Marston Posted September 17, 2013 Author Share Posted September 17, 2013 problem with Star Trek was not reception, it was getting people to show up Quote Link to comment Share on other sites More sharing options...
Goffe Posted September 17, 2013 Share Posted September 17, 2013 while it was never going to be a big hit, I think The Island could have marketed a lot better "There is no Island!" Title: The Island like Ender's Game, "this is not a game" lol Quote Link to comment Share on other sites More sharing options...
John Marston Posted November 3, 2013 Author Share Posted November 3, 2013 (edited) after seeing Ender's Game this definitely deserves to be on this list. The trailers are terrible and don't make any sort of idea as to what the movie is really about. The movie could have been potentially been a 100m hit but Summit screwed it up treating it almost like some throwaway movie Edited November 3, 2013 by John Marston Quote Link to comment Share on other sites More sharing options...
vc2002 Posted November 3, 2013 Share Posted November 3, 2013 I hate when marketing campaigns show too much. Unfortunately these days, for most films if you dont show much, you will fail. Quote Link to comment Share on other sites More sharing options...
John Marston Posted November 12, 2013 Author Share Posted November 12, 2013 another one. Real Steel from 2011. The marketing made it look solely like a sci fi robot boxing action movie ignoring the whole father son underdog storyline aspect that could have attracted more family audiences (film pretty much skewed young male entirely) and gotten the film to 100m. Quote Link to comment Share on other sites More sharing options...