Times when you felt poor marketing hindered a film's business

[ChD]

Come on, like a different makreting campaign would have changed anything for ClouD Atlas.

 

The movie is difficult, it is too different, it is too out there, it was always destined to become a cult favourite, nothing more.

 

It would've changed a lot. A good marketing campaign and a decent release date and the movie would've grossed 100M+ in the US alone. It was Warner Bros. mistake that they ditched it. I mean, many people, like really many people, loved the heck out of the movie, assuring some decent word of mouth that would've carried it past the 100M mark.

[Charism]

Do you really think that movie with 9/27 results had chance for +100 DOM ?

[Michael Gary Scott]

Cloud Atlas was virtually impossible to market I think they did the best they could. I think Dredd was marketed horribly the only thing that got me to see it was the great reviews.

[DeeCee]

That remind me. I have to finally watch Dredd since I bought the Blu Ray.

[CJohn]

Star Trek 2, Hobbit, Sherlock Holmes 2, Percy Jackson 2 (marketing and release date were both terrible), Cloud Atlas, John Carter (the SuperBowl spot alone proves this), RIPD (Kevin Bacon nowhere to be found), 2 Guns (I can't understand what is the story going by the trailers), White House Down, Kung Fu Panda 2 (DAT teaser trailer), Prince of Persia, Jack the Giant Slayer (pure WTF, just like the next example, only the final trailer released one week before the movie was good), Pacific Rim, Wrath of the Titans, Rise of the Guardians, Red 2 (marketing and release date, and killing Morgan Freeman in the first movie, that was also pretty stupid), Kick-Ass 2, The Lone Ranger (so... the final DOM trailer has a big reference to PotC, but in the final OS trailer that is nowhere to be found... shouldn't these two trailers switch? What was the logic behind this?) and Beautiful Creatures (WTF happened here? It had far more breakout potential than Mortal Instruments or The Host).

 

If I remember more I will post here.

[Goffe]

First Class. Marketing played purely on franchise nostalgia after The Last Stand and Origins had already zapped all goodwill away from the franchise. Should have focused on the McFass romance

If not for the excellent marketing, First Class would've grossed a lot less, just sayin'

[rockNrollaDIM]

Drive

Perks of Being a Wallflower

CLOUD FUCKING ATLAS

[RobinHood26]

Scott Mendelson gives his opinion on best and worst marketing campaign of this summer's movies:

 

http://www.forbes.com/sites/scottmendelson/2013/08/27/the-best-and-worst-marketed-movies-of-summer-2013-were/

 

Fast 6 was not one of the worst, I'm not sure what he is smoking, but I want some. 

[Charism]

Drive

It was absolutely otherwise. Smart, even lying, but smart marketing makes this movie above 75 mln WW. It is disappointing? For Refn movie? I don't think so.

[SchumacherFTW]

Fast 6 was not one of the worst, I'm not sure what he is smoking, but I want some.

He wasn't knocking the fact that it put bums on seats, but that there were no real surprises left to be unearthed in the main film due to spoilery trailers.

[Cmasterclay]

Plenty, though I don't think STID was one of them. Just this summer, I think WHD, Pacific Rim, and 2 Guns were hurt the most.  There's plenty of examples through the years. Very fun to debate

[MovieGuyKyle17]

Perks had a bad marketing campaign and they really should of went Wide instead of limited

 

White House Down I remember not even seeing tv ads (Outside of the NBA Finals) till like a Week before the movie was released. TERRIBLE MARKETING

[John Marston]

Remember it doesn't have to only be from this year

[cookie]

Drive

Had it been accurately marketed it wouldn't have made half of what it did.

Edited August 28, 2013 by C00k13

[Krissykins]

God I think Perks of Being a Wallflower is such an excellent film. I didn't see it until last month. Watched it 3 times. Fantastic.

 

 

Anyway, I remember The Hitcher from 2007 having a totally bleak, messy, misleading marketing campaign. No surprises it flopped.

[SchumacherFTW]

God I think Perks of Being a Wallflower is such an excellent film. I didn't see it until last month. Watched it 3 times. Fantastic.Anyway, I remember The Hitcher from 2007 having a totally bleak, messy, misleading marketing campaign. No surprises it flopped.

The Hitcher wasn't exactly a great film though. Sean bean's American accent was almost as bad as Statham's in Safe!

[Krissykins]

The Hitcher wasn't exactly a great film though. Sean bean's American accent was almost as bad as Statham's in Safe!

 

What does the quality of film have to do with its marketing?

 

Oh, is it only great films that we're discussing? I noticed someone mentioned Cloud Atlas?

 

Anyway, what I mean is, it would have had a bigger opening weekend if it had been marketing correctly. The producer said that the marketing was terrible.

[baumer]

Avengers.It should have beat Titanic.Horrible performance.

[Moviedweeb]

About Cloud Atlas - IMHO marketing was pretty good. How they could have done it better? I don't see any solution.

 

I think that Cloud Atlas should have started with limited screenings on the West and East coasts before expanding. The blew there wad and kind of dumped it on a weak weekend. 

[lilmac]

2 guns-the star power alone should have guaranteed 35m on OW but Uni botched the marketing campaign by not showing any of the story and making it look like a random heist film.

 

 

Which it was.