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The Hobbit: the Desolation of Smaug OS Thread

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Will be interesting to see how Germany does ... last year, we had a full Wednesday opening starting with 2pm shows; this year there were only midnights but there'll be more weekend shows. On monday we'll know if this paid off - might well be, the start last year was rather slow and the first really strong days were Fri+Sat.

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UPDATE:The Hobbit: The Desolation Of Smaug scored $8.5M on its opening day (December 11th) in select international markets for a gross that’s 3% higher than last year’s The Hobbit: An Unexpected Journey, Warner Bros says. France was confirmed at $2.8M with 263,000 admissions, a jump of 8% on the earlier film with 53% of the market.

The second installment of Peter Jackson’s Hobbit trilogy releases in the U.S. tomorrow, with midnight shows starting tonight. MovieTickets.com reports that 88% of its sales yesterday were for the film which is tracking at about $85M in its domestic bow.

Meanwhile, other international territories have had a look-see at the Benedict Cumberbatch-voiced dragon Smaug ahead of the U.S., including Holland, Belgium and French-speaking Switzerland. Each had its biggest openings of the year. Holland’s gross was $619,000 on 172 screens; Belgiums’s was $428,000 for 64% of the market and a 90% increase on An Unexpected Journey, and the latter claimed $125,000 on 56 screens for an 80% share. Also commanding an 80% share was the Philippines with $252,000 on 312 screens; that was on par with the previous film.

In Scandinavia, where MGM is releasing the film, Smaug took a total of $4.2M. Sweden was 3% ahead of An Unexpected Journey and Finland was up 9% to $480,000 on 191 screens.


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ThursdayThe Hobbit: The Desolation of Smaug posted first place finishes across all nine markets on its opening day, recording an $8.5 million bow. 

France leads the initial roll-out with a $2.8 million haul and 263K admissions, an 8% improvement over the last film in the series.

The other top performers for the film's opening day are:

Sweden: $1.8M, 431 Screens

Norway: $1.1M, 277 Screens

Denmark: $872k, 181 Screens

Netherlands: $619k, 172 Screens. Biggest opening day of 2013

Finland: $480k, 191 Screens

Belgium: $428k. Biggest opening day of 2013.  

Philippines: $252k, 312 Screens. 

Switzerland (Fr): $125k, 56 Screens. Biggest opening day of 2013.


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