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Shawn Robbins

Weekend numbers Feb 14-16

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Frozen and Lego are less likely to pull a Valentine's boost, so larger increase is more likely on Saturday.

 

Frozen takes aim at #2 12th weekend of all time with that figure.  Needs about 145% Sat. jump.

 

1.5M Friday (+276.5%)

3.7M Saturday (+145%)

2.9M Sunday (-20%)

 

8.1M Fri-Sun.  That ties it with Avatar for #3 and its just ~97K under the #2 spot.

 

10% bump on Monday takes it to 11.3M.

 

Lego:

 

12.5M Friday

23.8M Saturday (+90%)

18.6M Sunday (-22%)

20.4M Monday (+10%)

 

75.3M 4-day.  Saturday jump still seems a bit high to me, but we'll wait it out.  63M (4-day record) should be a lot easier to do.

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Lego definitely had a Valentine's boost. Remember it skewed adults a lot

 

59% over 18 and 55% male last weekend.  Enough for a boost, yes, but I've accounted for that.  In a conventional scenario I'd expect 120-130% on Saturday instead of 80-90%.

Edited by Spizzer - Manav
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Frozen and Lego are less likely to pull a Valentine's boost, so larger increase is more likely on Saturday.

 

Frozen takes aim at #2 12th weekend of all time with that figure.  Needs about 145% Sat. jump.

 

1.5M Friday (+276.5%)

3.7M Saturday (+145%)

2.9M Sunday (-20%)

 

8.1M Fri-Sun.

Frozen is not getting a 145% Saturday bump. +100/110%, maybe +120% if it's lucky.

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