Weekend Estimates: Insurgent 54m | Cinderella $34.5m pg 29

[mredman]

That's actually pretty good for Insurgent.

 

i agree not too shabby at all when some actually thought it would only open with 40 million not naming names but you know who you are

[Maxmoser3]

So-so for Insurgent it should at least earn between 135-145 million domestic and then increase Divergent's WW total so it should be a satisfying run for Lionsgate/Summit Entertainment

[DAJK]

I don't think Insurgent will get much more than 2.5/2.6multiplier. But still very profitable for Lionsgate.

[Walt Disney]

It seems to be a solid number for Insurgent. It will be a good result as long as the opening isn't front-loaded. If the opening was front-loaded, then it will not be a good result.

[Jim Shorts]

So where is Cinderella likely to finish? A penny over 200m should be considered successful since its production budget was half of all the recent Disney live action releases.

[kayumanggi]

So where is Cinderella likely to finish? A penny over 200m should be considered successful since its production budget was half of all the recent Disney live action releases.

 

195 M - 210 M I guess.

[sfran43]

So where is Cinderella likely to finish? A penny over 200m should be considered successful since its production budget was half of all the recent Disney live action releases.

 

Boxoffice.com lists Cinderella's budget at $140+ miliion, and not the $95 million Disney's pushing.

[Dementeleus]

Boxoffice.com lists Cinderella's budget at $140+ miliion, and not the $95 million Disney's pushing.

 

Boxoffice includes estimated domestic marketing.

[sfran43]

Boxoffice includes estimated domestic marketing.

 

Oh, thanks for the info.

[DAJK]

Boxoffice includes estimated domestic marketing.

So to calculate how much is needed to break even, do we multiply the BO.com # by 2 or the official budget by 2? (or even some other way)

[Dementeleus]

So to calculate how much is needed to break even, do we multiply the BO.com # by 2 or the official budget by 2? (or even some other way)

 

I think different posters here would give you different answers. Personally, I still go with 2x the production budget, for a couple of reasons. First, there's lots of ancillary revenue that we don't typically see and it usually can cover the marketing expenses (and then some), and secondly, it's really hard to get any sort of real numbers for marketing budgets (aside from the Deadline Blockbuster Bracket articles every year).

[rockNrollaDIM]

I live near a pretty huge Dollar Theater (16 screens) that can often keep films for a crazy long time. Ouija, The Boxtrolls, Guardians of the Galaxy, Lucy, and MALEFICENT are still showing there.

That's awesome, I would so do a Maleficent-Lucy double feature.

[terrestrial]

I use production budget * 2.2 with a sharp look into China's BO. Means if China did extremely well I adjust my MP to a slightly higher number.

 

I try to find articles, interviews, studio & tax reports,... too, very seldom there are nice little details to find ...

[rockNrollaDIM]

Please don't say you liked Maleficent more.

 

Yes of course, and no shame for it either.

 

Cinderella was fine, maybe it was better made, but that's not enough to trump my Jolie stanning in what will undoubtedly be remembered as one of the most iconic and well received roles of her career (yuck it up, it's true).

 

Plus Maleficent has grown on me since its release- it's not nearly the trainwreck that people here make it out to be and its reception from the general public proves that, just look at the legs.

 

It's nothing personal against Cindy but when you're comparing oranges and tangerines, really what's the big difference?

[4815162342]

It's nothing personal against Cindy but when you're comparing oranges and tangerines, really what's the big difference?

 

Orange juice is better?

[rockNrollaDIM]

Orange juice is better?

 

Absolutely. Especially with champagne.

[seduh]

ok number. The hold for Cindirella is good as it open high! It will do $200

[forg]

Not really a bad weekend for the top 2 movies and Kingsman!

 

Can Spongebob come near Fifty Shades? (domestically speaking of course)

[sfran43]

ok number. The hold for Cindirella is good as it open high! It will do $200

 

There's no doubt in my mind that Cinder will hit $200M. The real question is, how much legs will it continue to have after it hits $200M? I'm sure the Dame wouldn't mind letting Cindy borrow hers.

http://i720.photobucket.com/albums/ww201/fashionjuicecris/2fashionjuice/Angelina_Jolie_Leg_High_Slit.jpg

Edited March 24, 2015 by sfran43

[kowhite]

Boxoffice includes estimated domestic marketing.

Boxoffice has no clue, since that's neither the budget nor the budget plus marketing.

40m in marketing?

Ha?