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Weekend Est #s - MJ 11.3, Sea 11, TGD 10.5, Creed 10.1

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Mockingjay held up well, thanks in no small part to limited competition. The $300 million milestone will be a close call, but it should benefit from the fact that none of the big releases between now and the end of the year are targeting teens as aggressively or directly (even though it practically goes without saying that Star Wars will take a bite out of everything).

 

In the Heart of the Sea is a disaster. It was in trouble as soon as Warner Bros pushed it from March to December (and placed it just one week before the Star Wars juggernaut) and the 3D conversion was a clear move of desperation, but I didn't see it falling short of $15 million and a #1 debut heading into the weekend. With weak reviews and so many movies targeting adults between now and the end of the year, its staying power won't be anything noteworthy. It also doesn't help matters that the man vs. whale spectacle that the ads emphasized (and was probably the factor most responsible for putting butts in seats this weekend) isn't nearly as prominent in the film as the trailers and TV spots suggest.

 

The Good Dinosaur recovered nicely after last weekend's troubling hold. The upcoming holidays should provide further opportunities to save face in its relatively soft performance, but it's still disappointing to see that it still hasn't made as much in three weekends as Inside Out did in three days.

 

Creed continues to show impressive staying power. We'll see where Christmas and New Year's take it, but for now, surpassing the unadjusted grosses of the top-grossing films in the franchise remains a possibility, especially if it gets another shot in the arm from awards season.

 

Krampus didn't drop too badly, all things considered. It's so bizarre that it could easily have fallen off the face of the Earth this weekend.

 

Spectre held up quite well over the weekend. Star Wars will put a huge dent in it next weekend, but surpassing $200 million could be a possibility.

 

It's amusing to see that The Night Before has held up like a typical Christmas film despite its R-rating and raunchiness.

 

It's nice to see that The Peanuts Movie has finally caught a break, but Star Wars and fellow Fox release Alvin will definitely hurt it next weekend.

 

Spotlight and Brooklyn continue to expand quietly but solidly. 

 

The Big Short had a very good start in limited release. With solid advertising, it should do well once it goes wide just ahead of Christmas.

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5 minutes ago, Maxmoser3 said:

So there has been three films this year that have had four weekends number one. When was the last time that had ever happened?

JW, American Sniper and SOC were only number 1 for 3 weeks, not 4. The Martian was number 1 during 4 weeks. What is the other?

 

EDIT: Furious 7. His power. 

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lol what if next weekend when star wars comes out theater screenings will be too full and some ppl would have to resort to watching another movie in order to pass by the time and that certain movie gets a lil increase that weekend

 

Spoiler

and by another movie I mean mockingjay :ph34r:

 

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lol what if next weekend when star wars comes out theater screenings will be too full and some ppl would have to resort to watching another movie in order to pass by the time and that certain movie gets a lil increase that weekend

 

Spoiler

and by another movie I mean mockingjay [emoji185]

 

I'm hoping another movie benefits more, especially since Star Wars is geared more toward the "family" audience than Hunger Games is

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1 minute ago, angeldelmito said:

lol what if next weekend when star wars comes out theater screenings will be too full and some ppl would have to resort to watching another movie in order to pass by the time and that certain movie gets a lil increase that weekend

 

  Reveal hidden contents

 

MJ1 dropped less than 40% on Hobbit 3's opening weekend. MJ2 will drop less than 50% even with SW7, and will increase on Christmas weekend. 6.5M next weekend, 8.5M the weekend after.

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1 minute ago, misafeco said:

MJ1 dropped less than 40% on Hobbit 3's opening weekend. MJ2 will drop less than 50% even with SW7, and will increase on Christmas weekend. 6.5M next weekend, 8.5M the weekend after.

 

 

lol SW7 is appealing to a lot more demographics and will open a lot higher than The Hobbit

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4 minutes ago, DAJK said:

So if Christmas openers are soft this year, is it too ambitious to expect SW to do 50M on Christmas Day? No film has ever done that I don't think.

The biggest single day gross in December is 31M (Hobbit DoS).

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1 minute ago, John Marston said:

 

 

lol SW7 is appealing to a lot more demographics and will open a lot higher than The Hobbit

I agree with you, that's why MJ2 will drop more. But 50%+ would be drastic even if SW7 breaks all the records.

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1 minute ago, misafeco said:

MJ1 dropped less than 40% on Hobbit 3's opening weekend. MJ2 will drop less than 50% even with SW7, and will increase on Christmas weekend. 6.5M next weekend, 8.5M the weekend after.

 

 

lol SW7 is appealing to a lot more demographics and will open a lot higher than The Hobbit

Competition can be fickle. A bigger movie also means more people at the theater to be disappointed and need something else to see to not make their effort to get there a waste

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9 minutes ago, misafeco said:

The biggest single day gross in December is 31M (Hobbit DoS).

Biggest single day in December is $37m (AUJ OD Friday). Adjusting by inflation, $47m (ROTK OD Wednesday)

Edited by peludo
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In the Heart of the Sea is a whale of a disaster, but...duh. They should've just kept it in March. It's gonna fall off fast.

 

Some pretty nice holds all around. Krampus, in particular, has been a nice little surprise.

 

Stunning debut for The Big Short

 

Most Anticipated

Carol (December)

Sisters (December 18)

Star Wars: The Force Awakens (December 18)

The Big Short (December 23)

Concussion (December 25)

Joy (December 25)

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Terrible for ITHOTS but really great for just about everything else. 

 

Krampus is going to turn into a nice little sleeper hit and I'm glad, it was a ton of fun.  Also good to see TGD save a little bit of face.  Would be great to see it let its way to 150.

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