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Eric Burnett

Nope | Jordan Peele | Keke Palmer, Daniel Kaluuya, Steven Yeun star | July 22, 2022

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15 hours ago, Borf the Borf said:

Both misses for me cause his first film there was zero suspense due to them marketing it with every major pilot point reveled to cash in on social movement at the time.  All for the cause of the movement but when I can the exact frame bloused come out a guys nose, his GF is killing him etc.  Probaly the maddest i have ever been leaving a theater because I knew I was robbed of what could of been one of the better suspense in recent memory cause some marketing people needed to spoil it to exploit the racial tension for some sales.  

Uhh I don't remember spoilers being part of the marketing at all

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I don't think it's lacking marketing, it's lacking momentum. 

 

Universal is doing a huge anti-spoilers tactic for this, which who knows if it will help the experience while watching, but it's definitely hurting marketing. 

 

There's nothing to talk about, nothing really new about it, the whole promotion keeps going in circles. 

 

I think it's kinda sad tbh that these days is nearly impossible to sell a movie without giving too much, but to me that's the main issue here. 

 

If it gets good reviews maybe it can rebound on the final week, if ended up mixed then yeah, flop incoming.

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On 7/17/2022 at 12:54 AM, ThomasNicole said:

 

There's nothing to talk about, nothing really new about it, the whole promotion keeps going in circles. 

 

 

I feel the exact same way. Look the marketing could be a great distraction from a huge reveal. But at this point, I feel like I am being toyed with. The marketing is way too vague, and the whole things looks confusing as well. Again, that could work if there is a lot of meat on the bone with the actual story. I just get this feeling the whole thing is gonna underwhelm across the board: critically, audience reaction, and box office.

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Feel like "spectacle" and "epic" (as a noun) are some of the most common words being used in reactions. People reacting to it are putting more emphasis on it being "intense" and "thrilling" than being outwardly scary, though seems like it has its fair share of straight horror. A lot of mentions of it being layered, heady, even confusing. Might disappoint people looking for pure horror but when isn't that the case?

 

I'm excited!

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