Ghostbusters 2021 weekend Nov 19-21: Afterlife $44M OW | E: $10.8m | RD: $8.1m

[von Kenni]

50 minutes ago, Maggie said:

So, the fans rushed out to see it first and the general public is not that interested.

 

23 minutes ago, Maggie said:

Agreed about the legs. I don't see a great multiplier for it, either. It's just a movie for the fanbase. Good they kept the budget in check

 

23 minutes ago, Nikostar said:

Exactly and the reviews did not help much as well.

 

I'm respectfully betting that you're all wrong and we will see that in next couple of weeks (if not, here's a quote for you to use then).

 

OW looks to be decent or great. A good chance that it'll still get $40m+ but won't be much under in any case. Reception from the audience has been far over expectations so far and it'll have great WOM based on that. And it's not just "fandom".

 

Timing is perfect because WOM doesn't effect much for this weekend but definitely for the choices that people make for Thanksgiving and from there on. It will most likely have from very good to great legs.

 

[wildphantom]

Where does this ‘only hardcore fans are interested in the brand’ rhetoric come from? The movie has been out for ONE DAY. 

 

I totally understand the apathy some might have over the mixed reaction in culture to the 2016 one. Yet there’s ZERO reason why this can’t have good legs if people are loving the movie. 
 

All I’m saying is let’s give it at least until after thanksgiving before judging audiences who’ve had one day of opportunity to come out and see it. 

[Legion Again]

28 minutes ago, wildphantom said:

Where does this ‘only hardcore fans are interested in the brand’ rhetoric come from? The movie has been out for ONE DAY. 

 

I totally understand the apathy some might have over the mixed reaction in culture to the 2016 one. Yet there’s ZERO reason why this can’t have good legs if people are loving the movie. 
 

All I’m saying is let’s give it at least until after thanksgiving before judging audiences who’ve had one day of opportunity to come out and see it. 

When there’s a slightly low true fri/previews: “GA has no interest in it”

When there!s a slightly high Sat/true fri: “GA loves it”

 

[von Kenni]

3 minutes ago, Eternal Legion said:

When there’s a slightly low true fri/previews: “GA has no interest in it”

When there!s a slightly high Sat/true fri: “GA loves it”

 

[Justin4125]

Interesting bit of trivia. If Afterlife gets 16.5 friday, it looks like a 39m weekend.

Its initial long range tracking was 45m - 65m, so a 39m weekend would be ~14.5% below the low end of tracking. That is the exact same amount Eternals underperformed the low range of its initial, long-range tracking (82m - 102m). At least BOT is consistent

 

Since Afterlife is skewing towards families, a higher than normal SAT jump could easily screw this up

Edited November 20, 2021 by Justin4125

[titanic2187]

 

 

 

[von Kenni]

Fri actuals coming in... I hope Charlie's 0.85 for Dune is lower than the actual. Eternals got a great Fri bump. Dune needs probably a 0.9 to get over 3 for the weekend and Eternals type of bump would get it over 1 on Fri but probably fells a bit short. THE RED DOG is on fire!

 

		Movie	Distr	Gross	%YD	%LW	Thr	Per Thr	Total Gross	D
1	N	Ghostbusters: Afterlife	Sony Pictures	$16,500,000			4,315	$3,824	$16,500,000	1
2	(1)	Eternals	Walt Disney	$3,071,000	+123%	-61%	4,055	$757	$128,063,163	15
3	(2)	Clifford the Big Red Dog	Paramount Pi…	$2,025,000	+212%	-53%	3,628	$558	$27,437,835	10
4	N	King Richard	Warner Bros.	$1,920,000			3,302	$581	$1,920,000	1
5	(3)	Dune	Warner Bros.	$885,000	+91%	-46%	2,467	$359	$96,011,988	29
6	(5)	Venom: Let There be Carnage	Sony Pictures	$725,000	+191%	-30%	2,230	$325	$204,425,066	50
-	(6)	The French Dispatch	Searchlight …	$294,000	+50%	-46%	805	$365	$12,617,934	29
-	(7)	Belfast	Focus Features	$270,000	+68%	-59%	584	$462	$2,766,010	8
-	(9)	Ron’s Gone Wrong	20th Century…	$210,000	+112%	-62%	1,520	$138	$21,420,722	29
-	(10)	Antlers	Searchlight …	$109,000	+32%	-68%	690	$158	$10,070,825	22
-	(-)	Last Night in Soho	Focus Features	$72,000	+6%	-74%	389	$185	$9,806,355	22
-	(-)	Halloween Kills	Universal	$56,000	+13%	-82%	627	$89	$91,746,050	36
-	(-)	The Last Duel	20th Century…	$17,000	+28%	-51%	165	$103	$10,770,310	36
-	(-)	Shang-Chi and the Legend …	Walt Disney	$16,000	+2%	-78%	120	$133	$224,470,082	78
-	N	Youngest Evangelist And T…	Atlas Distri…	$10,500			223	$47	$10,500	1
-	(-)	Free Guy	20th Century…	$5,000	+37%	-65%	65	$77	$121,588,929	99
-	(-)	Jungle Cruise	Walt Disney	$2,000	+67%	-63%	38	$53	$116,981,516	113
		17		$26,187,500

Edited November 20, 2021 by von Kenni

[von Kenni]

28 minutes ago, Justin4125 said:

Interesting bit of trivia. If Afterlife gets 16.5 friday, it looks like a 39m weekend.

Its initial long range tracking was 45m - 65m, so a 39m weekend would be ~14.5% below the low end of tracking. That is the exact same amount Eternals underperformed the low range of its initial, long-range tracking (82m - 102m). At least BOT is consistent

 

Since Afterlife is skewing towards families, a higher than normal SAT jump could easily screw this up

 

Yeap, I think it'll be higher like $41-42m. If families mobilize well, Sat & Sun, maybe even higher. 

[titanic2187]

 

[Krissykins]

2 hours ago, titanic2187 said:

More like 2016 version leave a scar on the brand and dilute the novelty of the "coming back".
 

Let’s not. 
 

The 2016 film itself didn’t “leave a scar” on the brand. This new film was specifically designed carefully to cater to the people who were so upset last time. 
 

The *online* fans of the original caused all of that drama, not the film itself. 
 

And let’s hold off on calling the last film terrible when it has better reviews than this one. 

[Flopped]

2 hours ago, titanic2187 said:

More like 2016 version leave a scar on the brand and dilute the novelty of the "coming back". 2016 version was not a terrible movie but the controversy and the politic surrounding the movie was so toxic that it impair the brand goodwill. Much like Terminator TDF, all terrible sequels have permanently hurt the subsequent attempt of revival no matter how they tried.      

 

More like Ghostbusters is great but let's leave it in 1984. 

[grim22]

1 minute ago, Flopped said:

 

More like Ghostbusters is great but let's leave it in 1984. 

Every franchise gets one shot at a reboot and they need to get it right in that first shot or audiences won't return.

 

Terminator saw this happen with Genisys killing off Dark Fate before that movie was even conceived. Dark Fate didn't have many things to differentiate it's marketing from Genisys. Ghostbusters seeing that now with GB2016 being the one that should have done the "legacy sequel" thing.

 

Still weird that Sony made legacy sequels for Jumanji, Men in Black, and even Charlie's Angels but the one franchise which needed to be a legacy sequel was a complete reboot.

[wildphantom]

8 minutes ago, Krissykins said:

Let’s not. 
 

The 2016 film itself didn’t “leave a scar” on the brand. This new film was specifically designed carefully to cater to the people who were so upset last time. 
 

The *online* fans of the original caused all of that drama, not the film itself. 
 

And let’s hold off on calling the last film terrible when it has better reviews than this one. 

yep. I liked the last one plenty. 
The online hate absolutely made some think twice about going to see it. The writing was on the wall before the movie even came out, such was the bile. 
 

If a movie is being bashed online, and then social media clickbait pick it up and run it on their sites - that stuff can quickly dictate sentiment.  Viral negativity spreads like wild fire. 
 

I have friends that almost seem afraid to say they liked the 2016 movie. Schoolyard stuff. 

[Liiviig 1998]

38 minutes ago, von Kenni said:

Fri actuals coming in... I hope Charlie's 0.85 for Dune is lower than the actual. Eternals got a great Fri bump. Dune needs probably a 0.9 to get over 3 for the weekend and Eternals type of bump would get it over 1 on Fri but probably fells a bit short. THE RED DOG is on fire!

 

		Movie	Distr	Gross	%YD	%LW	Thr	Per Thr	Total Gross	D
-	(1)	Eternals	Walt Disney	$3,071,000	+123%	-61%	4,055	$757	$128,063,163	15
-	(2)	Clifford the Big Red Dog	Paramount Pi…	$2,025,000	+212%	-53%	3,628	$558	$27,437,835	10
-	(6)	The French Dispatch	Searchlight …	$294,000	+50%	-46%	805	$365	$12,617,934	29
-	(7)	Belfast	Focus Features	$270,000	+68%	-59%	584	$462	$2,766,010	8
-	(9)	Ron’s Gone Wrong	20th Century…	$210,000	+112%	-62%	1,520	$138	$21,420,722	29
-	(10)	Antlers	Searchlight …	$109,000	+32%	-68%	690	$158	$10,070,825	22
-	(-)	Last Night in Soho	Focus Features	$72,000	+6%	-74%	389	$185	$9,806,355	22
-	(-)	Halloween Kills	Universal	$56,000	+13%	-82%	627	$89	$91,746,050	36
-	(-)	The Last Duel	20th Century…	$17,000	+28%	-51%	165	$103	$10,770,310	36
-	(-)	Shang-Chi and the Legend …	Walt Disney	$16,000	+2%	-78%	120	$133	$224,470,082	78
-	(-)	Free Guy	20th Century…	$5,000	+37%	-65%	65	$77	$121,588,929	99
-	(-)	Jungle Cruise	Walt Disney	$2,000	+67%	-63%	38	$53	$116,981,516	113
		12		$6,147,000

Eternals Fri jump is ok I guess. I wouldn't call it great .

Ragnarok had 137%and DS is 129.6% .

[von Kenni]

11 minutes ago, Krissykins said:

And let’s hold off on calling the last film terrible when it has better reviews than this one. 

 

Yeah the audience loved it with 95% RT ratings and the new one got it worse with just 49% RT ratings...oh, wait.

 

[AJG]

2 minutes ago, von Kenni said:

 

Yeah the audience loved it with 95% RT ratings and the new one got it worse with just 49% RT ratings...oh, wait.

 

 

Last one got review bombed so its RT audience score is pretty much meaningless.

[titanic2187]

1

N

Ghostbusters: Afterlife

Sony Pictures

$16,500,000

4,315

$3,824

$16,500,000

1

[von Kenni]

10 minutes ago, grim22 said:

Every franchise gets one shot at a reboot and they need to get it right in that first shot or audiences won't return.

Isn't Spider Man rebooted 3-4 times already (counting the oldies too)?

[AJG]

A- CinemaScore according to Deadline

Ghostbusters 2016 got a B+

Ghostbusters 2 also got a A-

 

Quote

PostTrak has a good 69% definite recommend for the film which is higher than the 57% of that Kristen Wiig, Kate McKinnon, Melissa McCarthy and Leslie Jones ensemble.

 

Edited November 20, 2021 by AJG

[titanic2187]

I miss the age when drama like pursuit of happiness can gross 160m, just like many CGI-driven tentpoles.....