The Box Office Buzz and Tracking Thread (December 2021 - July 2023)

[Shawn Robbins]

5 hours ago, boogiezen888 said:

 

Isn't Box Office pro still predicting it over The Northman with 8-13m over 5-10m? 

That's actually a typo, prior tracking from last week. Should be fixed now. Was meant to be 6-11M but the initial publishing went out overnight.

 

Pinpoint isn't available online but is actually a bit less than Northman at this point since the latter will have a Dolby boost.

 

Marketing has been decent for Talent under the circumstances. It's compared closely with The Gentlemen in a lot of models, but pre-pandemic vs. now on that type of film is another example of how uncertain this type of content is without a strong pre-sale base. It's feeling like a modern Snakes on a Plane, for those who remember that reference.

[Shawn Robbins]

34 minutes ago, Shawn said:

Marketing has been decent for Talent under the circumstances.

Marketing in terms of ad volume and imprints, I mean. Quality-wise, I don't think the movie's purpose and premise have been sold super well even to Cage fans (is that even a base? 😄).

[keysersoze123]

Fantastic Beasts 3 Alpha Friday - 190907/808453 2767651.69 4335 shows

 

Meh. Well below 250K I had projected based on presales couple of days ago. Walkups have been very poor past 2 days. I dont have full MTC2 number but it looks like around 170K/1.9m friday. So thinking around 12.5m true friday and I feel previews were overestimated. Could see around 18m with previews tomorrow. 

[Eric is Quiet]

On 4/14/2022 at 11:46 PM, Eric Says Trans Rights said:

Doctor Strange 2 Greater Philadelphia Area Seat Report T-21 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	234	8530	45297	18.83%

 

Total Seats Sold Today: 215

 

Comp

2.366x of The Batman T-21 (51.11M)

 

Before people ask, yes this includes the Tuesday and Wednesday sneaks

Doctor Strange 2 Greater Philadelphia Area Seat Report T-20 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	234	8696	45297	19.20%

 

Total Seats Sold Today: 166

 

Comp

2.175x of The Batman T-20 (46.98M)

[Tokugennumataka]

Haven't been paying attention to presales as much as I want to. What're we thinking for DS2? Maybe 32/185M? 

[Porthos]

On 4/14/2022 at 11:16 PM, Porthos said:

 

Doctor Strange in the Multiverse of Madness Greater Sacramento Area Premiere Night Seat Report: T-21 days and counting

 

	Capped	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	0	329	31774	40908	9134	22.33%

 

Total Seats Sold Today

187

 

Multiverse of Madness has sold...

	Final Sold	% of Final	Est Gross
BW:	9196	99.33%	13.73
SC:	5847	156.22%	13.75
LTBC:	7712	118.44%	13.74
ET:	6409	142.52%	13.54
NWH:	28183	32.41%	16.20
Batsy:	11757	77.69%	16.78

 

Regal:     2001/10901  [18.36% sold]
Matinee:    513/4632  [11.08% | 5.62% of all tickets sold]

 

Doctor Strange in the Multiverse of Madness Greater Sacramento Area Premiere Night Seat Report: T-20 days and counting

 

	Capped	Sellouts	Showings	Seats left	Total Seats	Seats Sold	Perct Sold
TOTALS	0	0	329	31642	40908	9266	22.65%

 

Total Seats Sold Today

132

 

Multiverse of Madness has sold...

	Final Sold	% of Final	Est Gross
BW:	9196	100.76%	13.93
SC:	5847	158.47%	13.95
LTBC:	7712	120.15%	13.94
ET:	6409	144.58%	13.73
NWH:	28183	32.88%	16.44
Batsy:	11757	78.81%	17.02

 

Regal:     2019/10901  [18.52% sold]
Matinee:    514/4632  [11.10% | 5.55% of all tickets sold]

[SchumacherFTW]

3 hours ago, Shawn said:

That's actually a typo, prior tracking from last week. Should be fixed now. Was meant to be 6-11M but the initial publishing went out overnight.

 

Pinpoint isn't available online but is actually a bit less than Northman at this point since the latter will have a Dolby boost.

 

Marketing has been decent for Talent under the circumstances. It's compared closely with The Gentlemen in a lot of models, but pre-pandemic vs. now on that type of film is another example of how uncertain this type of content is without a strong pre-sale base. It's feeling like a modern Snakes on a Plane, for those who remember that reference.

Ahh, snakes on a plane, the first time a meme made people think that a movie would be a big hit

[Shawn Robbins]

18 hours ago, Shawn said:

2200 for EEAAO

Looks like $1.9M Fri, so probably around $5M wknd (still very good). Got overzealous with the Easter expansion in our Wednesday forecast.

[XXR & Friends]

9 hours ago, Tokugennumataka said:

Haven't been paying attention to presales as much as I want to. What're we thinking for DS2? Maybe 32/185M? 

 

Should definitely fall in the 30-37/175-215 range. 

 

 

[charlie Jatinder]

On 4/12/2022 at 8:58 PM, charlie Jatinder said:

Doctor Strange Harkins T-24 Days

 

Normal - 8,490 on 362 shows (+1141 in last 4 days)

Premium - 6,578 on 62 shows (+458)

 

Total - 15,068 on 424 shows ($192K)

 

Around 1600 seats added in last 4 days.  For 21K by T-10 days, need nearly 6k in 14 days. This looks hard. 

 

Thanks @Menor Reborn for data.

 

Doctor Strange Harkins T-21 Days

 

Normal - 9,140 (+650 in 3 days)

Premium - 6,951 (+373)

 

Total - 16,091 ($204K)

1023 seats sold in 3 days. Nice pace.  Probably not 21K in T-10 days, but 20K may happen. Fine enough.

Thanks @Menor Reborn

 

note for future Jat. you posted this data a day later, so don't be confused seeing date.

[charlie Jatinder]

9 hours ago, Porthos said:

Total Seats Sold Today

132

what do you mean it sold only 132?

make it more.

[Brainbug]

4 hours ago, charlie Jatinder said:

what do you mean it sold only 132?

make it more.

 

Numbers dont lie.

 

But @Porthos could.

 

Only logical assumption: Porthos wants to see Doctor Strange fail

[Porthos]

5 hours ago, charlie Jatinder said:

what do you mean it sold only 132?

make it more.

 

1 hour ago, Brainbug the Dinosaur said:

 

Numbers dont lie.

 

But @Porthos could.

 

Only logical assumption: Porthos wants to see Doctor Strange fail

 

#Crumbling

#NotARecord

#FlopCity

#CancelMCU

#NotMyWanda

#BringBackPer...

 

...

 

Okay, that last one was a little too far even for the gag, I think. 

[keysersoze123]

Dr Strange 2 MTC2 previews - 154031/699608 2100732.52 4883 shows 

 

About 15.5K in past 5 days. Not bad at all considering we have 19 days to go before the previews start. 

[XXR & Friends]

On 4/14/2022 at 5:41 PM, MultiverseXXR said:

Full Friday Estimate: $19-21M
Opening Weekend Estimate: $44-47M

 

 

[BestPicturePlutoNash]

Northman

AMC Thursday: (33)

AMC Friday: (67)

440 Dolby (21), 810 DOLBY (43)

340 (1), 710 (2) 

 

Bad Guy

AMC Thursday (8)

5 3D (4), 7 (2), 745 (2) 

AMC Friday (12)

3 3D (6), 415 (0), 545 (2), 7 (1), 830 (3), 945 (0)

 

Massive Talent

AMC Thursday (9) 

AMC Friday (18)

355 (1), 650 (13), 940 (4)

Cinemark Thursday (2)

6 (2), 9 (0)

 

0 sales for Thursday and Friday Bad Guys at Cinemark. I know it's a walk-up family movie but... bombs away? How fun if Northman overtakes it.

 

0 sales at Cinemark for Massive Talent. Note: My Cinemark is not a PS heavy theater for non superhero... but still..

 

 

[Eric is Quiet]

23 hours ago, Eric Says Trans Rights said:

Doctor Strange 2 Greater Philadelphia Area Seat Report T-20 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	234	8696	45297	19.20%

 

Total Seats Sold Today: 166

 

Comp

2.175x of The Batman T-20 (46.98M)

Doctor Strange 2 Greater Philadelphia Area Seat Report T-19 and Counting

	Sellouts	Showings	Seats Sold	Total Seats	Perct Sold
TOTALS	0	234	8816	45297	19.46%

 

Total Seats Sold Today: 120

 

Comp

2.090x of The Batman T-19 (45.13M)

[ZackM]

Doctor Strange in the Multiverse of Madness Alpha Chain Premiere Night Seat Report: T-19 days
	Last Day	2 Days Ago	3 Days Ago	4 Days Ago
Showings Added	30	74	0	33
Seats Added	2,107	9,334	0	2,791
Seats Sold	5,142	5,206	3,186	4,630
4/16/2022	Theaters	Showings	Seats Sold	Total Seats	Pct. Sold
Total	429	7,018	275,214	1,177,733	23.37%
% of Seats Sold	Sellouts	90%+	80%+	70%+	60%+
# of Showings	7	35	183	505	897
ATP
$16.88

[lorddemaxus]

Don't know if this was answered already but what is Unbearable Weight's screen count? Not being shown in the cinemas close to me (while the Northman is being shown in both).

Edited April 17, 2022 by lorddemaxus

[Eric is Quiet]

2 minutes ago, lorddemaxus said:

Don't know if this was answered already but what is Unbearable Weight's screen count? Not being shown in the cinemas close to me (while the Northman is being shown in both).

3,000 locations, just like Northman. I'm assuming Lionsgate/those theater owners felt your location wouldn't sell well? I dunno!