April 14th-16th 2023 Weekend Thread | $900K previews for Renfield

[TwoMisfits]

6 minutes ago, Austin said:

Make that 3 with the new Shrek 5 announcement coming after Puss in Boots 2.

 

For brands, I meant Illuminination and Dreamworks:).  I mean, Bad Guys was the other "didn't totally suck for animated" movie of Covid (estimated $70M production budget, final BO $250M WW), so Covid and beyond, all the animated wins are Universal's...

Edited April 17, 2023 by TwoMisfits

[Sophia Jane]

Mario is proud of Japan

[titanic2187]

4 minutes ago, TwoMisfits said:

Animateds do very well in the non-PLF halls...and there weren't any to book.  That did hurt March...

But yeah, market shouldn't have feel crowded when March hardly come close to a normal March. The movie schedule is fine, we've been dealing with this kind of tight schedule in pre-pandemic time. Problem isn't mainly about schedule, it is about the shrinking in customer size, which is a scarier issue than a packed release schedule.

 

And I am not even talking about attendance level yet, the attendance has been on downward trend no doubt but now we are even facing the problem to just matching the BO gross figure year-on-year. 

[Issac Newton]

20% of Suzume OW came from IMAX Screens 

[eddyxx]

Mario eating 🍄 to get those sexy legs.

[stripe]

32 minutes ago, titanic2187 said:

Actually March is a disappointing month IMO, as a month where consensus have it as a crowded month. March generated $640m at the BO. That is only 70% of what typical March gave us in pre-pandemic time. That isn't really a crowded marketplace. The problem lies with the underutilised standard screen hall. The recovery still isn't ideal.

 

April is a different picture than. Thanks to Mario, April is on track for $800m. That is exactly how a "back-to-normal" should look like although overall BO still very top heavy.  

 

Problem with March's agregated gross was the lack of more wide openers in the 3rd and 4th weekends. Also, weak numbers from February holdovers

[screambaby]

March nay have been disappointing but April is lucky it has mario...otherwise it would be a disaster

[M37]

15 minutes ago, titanic2187 said:

Actually March is a disappointing month IMO, as a month where consensus have it as a crowded month. March generated $640m at the BO. That is only 70% of what typical March gave us in pre-pandemic time. That isn't really a crowded marketplace. The problem lies with the underutilised standard screen hall. The recovery still isn't ideal.

 

April is a different picture than. Thanks to Mario, April is on track for $800m. That is exactly how a "back-to-normal" should look like although overall BO still very top heavy.  

April 2023 will in the next day or two become only the sixth month in the post-pandemic market to surpass 67% (so 2/3rds) of the 5-year pre-pandemic monthly grossing average

• Oct 2021 = 87.9% (Venom, NTTD, Dune, HK)
• Dec 2021 = 76.3% (NWH)
• May 2022 = 79.1% (MoM, TGM)
• June 2022 = 83.1% (JWD, still TGM)
• July 2022 = 90.6% (Thor, Minions, etc)

Only 2 of those months were not heavily propped up by 1 or 2 titles, being October 21 and last July ... or the only two to even top 84%. The lack of depth is still present, the market even more dependent on the blockbusters than it had become in the years leading up to 2020

 

The good news is that since October of last year, there has been enough content to solidify the floor, with the 3-week total BO gross only dropping below $300M (so $100M/week) in the early December doldrums following a weaker Thanksgiving slate, and Super Bowl week before AMWQ/President's Day

 

[ringedmortality]

Speaking of animated movies and international grosses. Why did Puss in Boots 2 do less internationally than the first one

[eddyxx]

So Evil Dead opened to 25m in 2013. Can Evil Dead Rise hit 20m this weekend?

[Issac Newton]

7 minutes ago, ringedmortality said:

Speaking of animated movies and international grosses. Why did Puss in Boots 2 do less internationally than the first one

Talking about Japan, they placed it between Doraemon &Conan because of school holidays, just made the Puss Sandwich between the two popular Family Release. Puss In Boot 2 Gross has decrease 78% from Original One. 

Edited April 17, 2023 by Issac Newton

[Issac Newton]

$93M (-36%) 

[M37]

58 minutes ago, TwoMisfits said:

As for the Sunday hold, I'm reminded of Coco.  The Hispanic audience would really turn out on Sundays...and this movie, while all 4 quadrants, does still have a slight skew to the Hispanic audience...

I know what the ComScore OW breakdown showed, but it’s more than slight IMO - just look at the numbers from Mexico, where Mario’s OW topped the entire top 10 for any weekend post-pandemic except for NWH and MoM 

 

That’s a large part of the reason I’m a little more hesitant to read too much into the post-Easter weekend numbers, viewing it more as a 12-day opening period - similar to Thanksgiving and Christmas with some delayed demand - rather than a straight second weekend 

[spizzer]

LMAO still going higher.  Latest Sunday figure from DL ($30.45M) is down 3.9% from opening day, 11.9% from last Sunday, -22.2% from Sat, and still up 34.4% from Fri.

Edited April 17, 2023 by spizzer

[stripe]

7 minutes ago, M37 said:

April 2023 will in the next day or two become only the sixth month in the post-pandemic market to surpass 67% (so 2/3rds) of the 5-year pre-pandemic monthly grossing average

• Oct 2021 = 87.9% (Venom, NTTD, Dune, HK)
• Dec 2021 = 76.3% (NWH)
• May 2022 = 79.1% (MoM, TGM)
• June 2022 = 83.1% (JWD, still TGM)
• July 2022 = 90.6% (Thor, Minions, etc)

Only 2 of those months were not heavily propped up by 1 or 2 titles, being October 21 and last July ... or the only two to even top 84%. The lack of depth is still present, the market even more dependent on the blockbusters than it had become in the years leading up to 2020

 

The good news is that since October of last year, there has been enough content to solidify the floor, with the 3-week total BO gross only dropping below $300M (so $100M/week) in the early December doldrums following a weaker Thanksgiving slate, and Super Bowl week before AMWQ/President's Day

 

 

Slowly, the market recovers and has more mid-range movies. The best news is the success of Cocaine Bear, M3gan, Jesus Revolution, A man called Otto, Air, 80 for Brady.

I hope this list is engrossed with April fims Evil Dead Rises and Are you there God?

[superduperm]

$92.5M? Is this confirmed? Very curious to see the breakdown.

 

A 6.3% increase from Sunday projections is historic.

[Issac Newton]

MONDAY AM: The cash keeps flowing through the pipes for Illumination/Universal’s Super Mario Bros Movie which had a better Sunday than expected with $30.5M, sending its second weekend to an awesome $92.45M. That’s still a record second frame for an animated movie, but also the 7th highest second weekend of all-time at the domestic box office. The pic’s running total stands at $353.2M. Super Mario Bros crossed the $300M mark on Saturday, it’s 11th day in release, making is the second fastest animated film to that threshold after The Incredibles 2 which did it nine days

[Godzilla]

23 minutes ago, ringedmortality said:

Speaking of animated movies and international grosses. Why did Puss in Boots 2 do less internationally than the first one

The first Puss in Boots made $50M in Russia. Its biggest market there. This one didn't get released there.

[screambaby]

So what do we think it drops to on momday?

Edited April 17, 2023 by screambaby

[Jiffy]

Wonder if there is something to the Latino appeal / Sunday hold connection here.