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JAPAN BOX OFFICE | Demon Slayer breaks all time record for OW

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Thanks. Too bad JW's going to miss 1b yen after coming so close. It would've reached 1b had it opened on Fri or Sat.

 

So what kind of multi we can expect for JW and MI5 if their WOM are good? Over 6X?

What happened to you people that said JW was doomed in Japan? :P

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OW doesn't have a huge impact on a movie's final gross in Japan, it's all about how good the legs are. WOM is insanely important there.

 

 

Indeed. Just look at Frozen's OW. Inferior to AOU, JW and many others.

 

Unless a movie would open at 35M in japan :D

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Weekend Estimates (08/08-09)

166562_1.jpg
Chuck Zlotnick / Universal Pictures and Amblin Entertainment

01 (--) ¥905,000,000 ($7.3 million), 0, ¥1,650,000,000 ($13.3 million), Jurassic World (Toho-Towa) NEW
02 (--) ¥610,000,000 ($4.9 million), 0, ¥805,000,000 ($6.5 million), Mission: Impossible - Rogue Nation (Paramount) NEW

03 (--) ¥365,000,000 ($3.0 million), 0, ¥590,000,000 ($4.8 million), Boruto: Naruto the Movie (Toho) NEW
04 (02) ¥339,000,000 ($2.7 million), -38%, ¥1,650,000,000 ($13.3 million), Minions (Toho-Towa) Week 2
05 (01) ¥230,000,000 ($1.9 million), -62%, ¥1,260,000,000 ($10.2 million), Attack on Titan - Part 1 (Toho) Week 2
06 (--) ¥200,000,000 ($1.6 million), 0, ¥200,000,000 ($1.6 million), Kamen Rider Drive The Movie: Surprise Drive (Toei) NEW
07 (04) ¥196,000,000 ($1.6 million), -31%, ¥3,840,000,000 ($31.0 million), The Boy and the Beast (Toho) Week 5
08 (03) ¥176,000,000 ($1.4 million), -44%, ¥3,125,000,000 ($25.2 million), Hero 2 (Toho) Week 4
09 (05) ¥157,000,000 ($1.3 million), -39%, ¥2,525,000,000 ($20.4 million), Inside Out (Disney) Week 4
10 (--) ¥130,000,000 ($1.0 million), 0, ¥130,000,000 ($1.0 million), Japan's Longest Day (Shochiku) NEW

>Jurassic World's estimated admissions are just shy of 600,000 (591,000), which puts it on the cusp of a ¥900 million debut, by far the best debut for live-action Hollywood film since Harry Potter and the Deathly Hallows - Part 2.

Its 3D share looked reasonable (maybe 40%), and since it played well in the evening (suggesting it's not skewing too young), its avg. ticket price should be pretty high. This is an incredible opening weekend, especially since it opened on Wednesday. And speaking of which, its 3-day total certainly exceeded ¥1.5 billion, and I even get over ¥1.6 billion ($13 million+.

An opening of this magnitude right before a major holiday week, Obon Festival, is very significant and Jurassic World should be in for a very, very nice week. The Boy and the Beast finally has a serious challenger for its Summer Crown. A total over ¥5 billion ($40 million) should be the minimum, and we should be looking at a total more like ¥7 billion ($55-60 million). I'll post a Jurassic Park box-office history in a couple days, after the weekend actuals for the new film is released.

>Mission: Impossible - Rogue Nation has to settle for second place, but its debut is also very impressive. The estimated weekend admissions are about 450,000, which should be enough for a ¥600 million start. That'd give it a 5% higher debut than its predecessor, Ghost Protocol.

As I've mentioned all weekend, every Mission: Impossible film has grossed over ¥5 billion, the blockbuster milestone in the market, so the debut for Rogue Nation is very promising in hopes of achieving said milestone, once again.

>Boruto: Naruto the Movie appears to have out-opened every Naruto film besides last year's, The Last: Naruto the Movie, and it may have come close to that if it hadn't opened on Friday. Its 3-day total should be above that of the last Naruto film, and with Obon Festival, perhaps Boruto can reach a similar total of ¥2 billion.

>Kamen Rider looks to debut right around that ¥200 million mark, which the franchise has been consistently aiming for over the past year or two. I believe it just out-opened the film released during the spring, but only just, so I don't know if this one will bring the franchise back over the ¥1 billion total milestone. It'll be close.

And after all the impressive debuts and mostly good holds from the holdovers are accounted for, this weekend easily set the August Weekend Record. And more importantly with an estimated Top 10 total of ¥3.308 billion, it's very, very close to breaking into the Top 5 Biggest Weekends of All-Time:

 

Biggest All-Time Weekends (Top 10 Films) [1998-]

 

01. ¥3.601 billion - 07/09-10/2005 (#1 Film - Star Wars Episode III: Revenge of the Sith)
02. ¥3.427 billion - 05/03-04/2014 (#1 Film - Frozen)
03. ¥3.423 billion - 07/19-20/2003 (#1 Film - Bayside Shakedown: Save the Rainbow Bridge!)
04. ¥3.329 billion - 07/21-22/2007 (#1 Film - Harry Potter and the Order of the Phoenix)
05. ¥3.314 billion - 07/22-23/2006 (#1 Film - Pirates of the Caribbean: Dead Man's Chest)
¥3.308 billion [Est.] - 08/08-09/2015 (#1 Film - Jurassic World)
06. ¥3.160 billion - 04/17-18/2010 (#1 Film - Alice in Wonderland)
07. ¥3.129 billion - 04/18-19/2015 (#1 Film - Dragon Ball Z: Revival of F)
08. ¥3.048 billion - 07/21-22/2001 (#1 Film - Spirited Away)
09. ¥3.046 billion - 12/20-21/2014 (#1 Film - Yo-Kai Watch: It's the Secret of Birth, Nyan!)
10. ¥2.963 billion - 07/17-18/2010 (#1 Film - Arrietty)
11. ¥2.960 billion - 07/18-19/2009 (#1 Film - Harry Potter and the Half-Blood Prince)
12. ¥2.917 billion - 07/10-11/2010 (#1 Film - Toy Story 3)

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How is Minions having a better run in Japan compared to Inside Out? Sounds somewhat unbelievable considering how Disney and Pixar have dominated this market.

 

I know right? And with JW breaking out, it's like suddenly Japan finally follows the rest of the world. So weird.

 

The Boy and the Beast is doing great. But I thought it would dominate the box office, along with Attack on Titan and Hero 2 (and Inside Out). That's why my predictions for JW and Minions were conservative. I've been following Japan box office for years, but this is one of the most unpredictable summer for me.

Edited by catlover
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Obon effect kicking in. Movies skewing younger getting a boost over Saturdays 1400 T1MUK(5 chains) admn numbers, minions getting the biggest boost. Movies skewing older down 10-20% from Saturday at 1400

 

Today is looking like a Saturday. Applying sat 1400 multiplier.

1400       T1MUK    Mon     Tot

           Admns    Est     Est

JW         35.3k  $2.85m  $16.5m

Minions    31.0    1.35m   14.8m  $6-7m midweek after a $2.6m weekend? Jesus. $30m+

MI5        26.2    1.85m    7.8m

$ Gap between JW and MI5

Fri   25%

Sat  40%

Sun 54%

Mon 54%

 

MI5 performing better than MI4 and JW pulling further ahead by the day. That displays great strength and potential legs for JW

 

Are some weekdays during OBon bigger than others? or do we expect these kind of numbers thru Friday plus a wed ladies discount pop?

Edited by M F Lawrence
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