AniNate Posted April 16, 2012 Author Share Posted April 16, 2012 What's so wrong with this? It looks funny, not a pretentious film like Pixar tries to release. It's a sad day when things like heart and character development are considered "pretentious". Quote Link to comment Share on other sites More sharing options...
Gopher Posted April 16, 2012 Share Posted April 16, 2012 Madagascar 3 has been in development ever since Madagascar 2 hit theaters... It's downright stupid opening this two weeks before Brave. Look at these precedents- Over the Hedge fell -51% in its fourth weekend against Cars, Kung Fu Panda fell -47% in its fourth weekend against WALL-E, Shrek 4 fell -64% in its fifth weekend against Toy Story 3, Kung Fu Panda 2 fell -54% in its fifth weekend against Cars 2, and even Madagascar 2 fell -55% in its third weekend against Bolt. Let's say it opens to 50m, which is pretty generous, considering KFP2 did 48m on a holiday weekend. If it follows KFP1's holds for the first two weeks (also very generous for a sequel, and generous because people loved KFP1) it reaches 110m before Brave opens. Then on its third weekend it falls a minimum of 50% to 13-something million. And considering how many screens Dreamworks movies tend to lose after the summer Pixar movie hits, Madagascar will probably be out of theaters before it reaches 160m, placing it in the vicinity of Megamind and Puss in Boots. That's the best case scenario, a 35%+ drop in admissions from the last one. It should have stuck out June 1st before Snow White took it. Or May 18th- Battleship isn't a big threat and it could easily share Memorial Day weekend with MIB3. Quote Link to comment Share on other sites More sharing options...
AniNate Posted April 16, 2012 Author Share Posted April 16, 2012 May 18th was when it was originally scheduled, I think. The mind boggles as to why it was moved closer to Brave. Quote Link to comment Share on other sites More sharing options...
CJohn Posted April 16, 2012 Share Posted April 16, 2012 I really didn't understood that move from Dreamworks. It was really stupid. Quote Link to comment Share on other sites More sharing options...
MovieMan89 Posted April 16, 2012 Share Posted April 16, 2012 Especially since May is wide open this year, particularly for kiddie fare. Quote Link to comment Share on other sites More sharing options...
CJohn Posted April 16, 2012 Share Posted April 16, 2012 The May 18th release date was good. I really don't get why they moved it closer to Brave. Quote Link to comment Share on other sites More sharing options...
Gopher Posted April 16, 2012 Share Posted April 16, 2012 May 18th was when it was originally scheduled, I think. The mind boggles as to why it was moved closer to Brave.Most likely they were scared off by the domestic underperformances of Shrek Forever After and Kung Fu Panda 2. Still a stupid movie because the first half of the year has been wide open for kiddie fare, unlike 2010 or 2011. Sony saw that and put Pirates at the end of April, knowing it'll play to kids for all of May. Hell, Paramount could have put Madagascar 3 last weekend (in this hypothetical situation, Titanic 3D would go somewhere else), and it would have had weeks of no competition. Quote Link to comment Share on other sites More sharing options...
MovieMan89 Posted April 16, 2012 Share Posted April 16, 2012 ^Ha, they'd be lucky if this does half as well as Shrek Forever After. Quote Link to comment Share on other sites More sharing options...
bryan Posted April 16, 2012 Share Posted April 16, 2012 Future Dreamworks projects are being scheduled in June Quote Link to comment Share on other sites More sharing options...
bryan Posted April 16, 2012 Share Posted April 16, 2012 ^ I meant the animation ones Quote Link to comment Share on other sites More sharing options...
A Marvel Fanboy Posted April 16, 2012 Share Posted April 16, 2012 No way this opens to 50M, not even 40M. Quote Link to comment Share on other sites More sharing options...
MovieMan89 Posted April 16, 2012 Share Posted April 16, 2012 (edited) No way this opens to 50M, not even 40M.Nah, it should be good for a $40M OW, maybe even 50m, if only because families and kids are going to be extremely deprived of movies once this rolls around (nothing in May, Pirates! the only thing in April), so this will certainly benefit from that. I think it will have much worse than normal legs though of an animated film, especially due to Brave. I wouldn't be surprised if it only has like a Cars 2 multi, or worse. Edited April 16, 2012 by MovieMan89 Quote Link to comment Share on other sites More sharing options...
A Marvel Fanboy Posted April 16, 2012 Share Posted April 16, 2012 All DWA last 3 animations failed to open 50M. Quote Link to comment Share on other sites More sharing options...
A Marvel Fanboy Posted April 16, 2012 Share Posted April 16, 2012 Nah, it should be good for a $40M OW, maybe even 50m, if only because families and kids are going to be extremely deprived of movies once this rolls around (nothing in May, Pirates! the only thing in April), so this will certainly benefit from that. I think it will have much worse than normal legs though of an animated film, especially due to Brave. I wouldn't be surprised if it only has like a Cars 2 multi, or worse.Also, no animation released before KFP2 for 40 days. Quote Link to comment Share on other sites More sharing options...
A Marvel Fanboy Posted April 16, 2012 Share Posted April 16, 2012 This wont open bigger and finish higher than KFP2.It will be lucky to do PIB number. Quote Link to comment Share on other sites More sharing options...
baumer Posted April 16, 2012 Share Posted April 16, 2012 No way this opens to 50M, not even 40M.I think it will open to close to 60. Quote Link to comment Share on other sites More sharing options...
Rudolf Posted April 16, 2012 Share Posted April 16, 2012 Why not open it in April? Ok bad weekdays, but good weekends and no competition. Quote Link to comment Share on other sites More sharing options...
baumer Posted April 16, 2012 Share Posted April 16, 2012 You can't compare last years box office to this one. Madagascar is opening in June when kids get out of school. It will also be the first big animated film to come out since Lorax (I'm not including the Pirates Misfit movie). KFP I can't explain the opening, but the film was kind of shit so the gross makes sense. This at least looks funny and it looks like it's a film kids will want to see. Quote Link to comment Share on other sites More sharing options...
kayumanggi Posted April 16, 2012 Share Posted April 16, 2012 The May 18th release date was good. I really don't get why they moved it closer to Brave.That's for THE DICTATOR! Quote Link to comment Share on other sites More sharing options...
kayumanggi Posted April 16, 2012 Share Posted April 16, 2012 When ICE AGE: CD opens, it's not BRAVE that's going to lose (3D) screens. It's this. Quote Link to comment Share on other sites More sharing options...
