Fri: SW 20.3m; MIB 8.3m; TA 5.65m/Sat DHD: SW 21.5m; MIB 12m; TA 9m

[redfirebird2008]

If the rumored $175m budget on this movie is true (and God knows how much they spent marketing it as well), $50m opening isn't good. The low tracking might have made people think it's a good opening, but you have to look at the budget. What are the odds of this having the kind of legs necessary to make a good profit? Not good.

Edited June 1, 2012 by redfirebird2008

[iceroll]

I hope this goes up! What would it need for a 60m opening? 20m?

[fishstick]

If the rumored $175m budget on this movie is true (and God knows how much they spent marketing it as well), $50m opening isn't good. The low tracking might have made people think it's a good opening, but you have to look at the budget. What are the odds of this having the kind of legs necessary to make a good profit? Not good.

As much as it pains me to admit, reviews and WOM don`t indicate great legs. Maybe OK but that`s the ceiling. Edited June 1, 2012 by fishnets

[Hiccup]

Hopefully that Friday can jump over 20M with future up dates!

[CloneWars]

Why is the Avengers thread locked???

[CJohn]

Not bad. Hopefully it will go over 20M with late night shows.

[Bitcher]

Well well, if it hits 50M OW I'm gonna have to get Charlize to serve me some crow.

[JackO]

Kristen Stewart is goddess! She breathes box office life into cinemas everywhere!

[junkshop36]

Good start for SW&TH. Though, with that supposed budget plus marketing, it's going to need some nice legs and pretty good OS gross. Now give us some numbers on MIB3 and TA Nikki!!

[Hangman]

Why is the Avengers thread locked???

A ) Baumer wanted to have the last word B ) Avengers is no longer #1 so no point in discussing itC ) 881 pages is the limit Edited June 1, 2012 by A Dark Knight

[ecstasy]

A ) Baumer wanted to have the last word B ) Avengers is no longer #1 so no point in discussing itC ) 881 pages is the limit

LOL John Carter thread still open

[Moviefanatic]

Why is the Avengers thread locked???

A mod needs to answer this....right now!!

[ecstasy]

A mod needs to answer this....right now!!

Did anybody ask in the help desk forum?

[Rouge]

I have to say kudos to Universal for putting out the lowball estimate as it makes the 50 estimated OW look like an incredible surprise. I don't think it will have legs though.

[ecstasy]

I have to say kudos to Universal for putting out the lowball estimate as it makes the 50 estimated OW look like an incredible surprise. I don't think it will have legs though.

Nobody is surprised. They did they same thing last year with Fast Five.

[TLK]

Article from Variety. Same Info but I liked the quote from a rival studio exec.http://www.variety.com/article/VR1118054911

Also starring Charlize Theron and Chris Hemsworth, "Huntsman" was critical for Universal, which just two weeks ago suffered through a dismal $25 million domestic bow for "Battleship." Reviews for "Huntsman," the $170 million-plus, 2D-only tentpole in the hands of first-time director Rupert Sanders, were mixed -- to put it mildly -- while early tracking also suggested a lack of interest among males. Still, "Snow White" accounted for half of Fandango's ticket sales Thursday and the late-night showings indicate Stewart's "Twilight" resume, combined with strong female tracking, appear to be working in the studio's favor."My little girls are dying to see this movie," one exec at a rival studio says, warning that the imminent arrival of "Madagascar 3" and "Prometheus" could take a bite out of Snow White's apple.Produced by Joe Roth, "Snow White and the Huntsman" launches today in 3,722 theaters Stateside and 45 territories internationally.

[Moviefanatic]

Did anybody ask in the help desk forum?

I just did.

[TLK]

Madagascar 3 will hurt it but I am not sure about Prometheus. Prometheus is going for 18+ male demo while Snow White has the 13-25 female demo. Not much overlap.

[rcalcagn]

A good start for Snow White, likely a mid-50s opening if it manages a boost in the later shows today and tomorrow.

[CJohn]

Avengers thread locked