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Logically what are the expectation from rest of the week.

 

Wed - 225k?

Thur - 270k ( 20% increase?)

Fri -  540K ( 100% increase?)

Sat - 600K ( 10% increase)

Sun - 600k ( stay flat as part of long week)

Mon - 300K ( softer than normal drop because of tuesday being a holiday)

Tues - 500K ( mid week holiday?)

Wed - 150K

 

It should be close to 7M but then could drop off very quickly if there are new releases. But 10M can happen.

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So I guess Wed number's going to be boring, around the same number as Tue? <_< I hope the number really pick up this weekend.

 

Hey all, first time poster here. As a keen Korean box office observer, just wanted to weigh in on the discussion.

 

Reading a lot of talk of AVENGERS being some sort of disappointment, which I think is very far from the case. The weekdays are a touch low, true, but never has a film seen so much pre-release buzz in Korea. Unlike the US, where a film's success is measured in how slight its second weekend drop is (-40%, good/-70% bad), films in Korea either stick around for a few weeks with strong holds or crash immediately. It's a reflection of a sort of groupthink consumerism (that sounds bad, but I couldn't think of a better term) but also very unfair distribution practices. Anyway, getting back to the point, AVENGERS 2 is a front-loaded film like we've never seen here, due the massive popularity of the Marvel brand and also the heightened interest in location shooting.

 

The weekdays appear low compared to the big weekend numbers but to me it's like a short intermission following the release of pent-up demand. The pre-sales are still huge, people are enjoying the film, and exams are over/ending (kids really want to see this, and a lot of them will be going back for more). It has a clear run until May 14th, and even then I'm not sure that MAD MAX will draw big crowds in Korea, though local thriller CHRONICLES OF EVIL could drum up some business. No way this doesn't top 10 million. 

Welcome! Great first post. Hope you're sticking around.

Edited by KATCH 22
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About Shrek 3 having the OD record, it's technically true but I'm also aware that many people in the box office business differentiate from a regular opening, so to speak, and a non-regular one such as those that open on a national holiday. Shrek 3 falls into the latter category in this case and I think the media was reflective of this although I did see news articles saying AoU was the second biggest OD among foreign releases later on. Speaking from a purely personal perspective, the fact that Shrek3 did 22% of its total business on its opening day seems frankly ridiculous and unprecedented as far as I know. So I don't really mind about the division.

And yes its almost a 5day holiday and I think some people even schedule to take a day off on monday to do just that. Numbers will be huge during this period of course but there's quite a lot of animated films targeted towards family sized audiences coming out and many will choose to go away on a trip if the weather is nice so its not entirely competition free. I think even with less screens and seats it would do well to reach last weekends saturation.

 

Yeah, that SHREK number was a freak, very strange box office run... 

 

You're right about the kids movies, lots of stuff programmed for Children's Day. Nothing really stands out but the sheer volume of them will grab a slice of the pie. That said, it was the same when A1 and IM3 were released and I think the kids going to see Marvel films skew a little older.

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Logically what are the expectation from rest of the week.

 

Wed - 225k?

Thur - 270k ( 20% increase?)

Fri -  540K ( 100% increase?)

Sat - 600K ( 10% increase)

Sun - 600k ( stay flat as part of long week)

Mon - 300K ( softer than normal drop because of tuesday being a holiday)

Tues - 500K ( mid week holiday?)

Wed - 150K

 

It should be close to 7M but then could drop off very quickly if there are new releases. But 10M can happen.

I'm still banking on this to be a weekend/resting day film. So..

Wed: 230K

Thur: 230K

Fri: 550K

Sat:750K

Sun:700K

Mon: 270K

Tue: 570K

Hopefully :P

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I'm still banking on this to be a weekend/resting day film. So..

Wed: 230K

Thur: 230K

Fri: 550K

Sat:750K

Sun:700K

Mon: 270K

Tue: 570K

Hopefully :P

Around 7.5 by tuesday sounds great

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I'm still banking on this to be a weekend/resting day film. So..

Wed: 230K

Thur: 230K

Fri: 550K

Sat:750K

Sun:700K

Mon: 270K

Tue: 570K

Hopefully :P

 

It would be insane if it increases > 3x between thursday to saturday. Is there any precedent for any movie. Also since friday is holiday for everyone why would saturday increase that much from friday?

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It would be insane if it increases > 3x between thursday to saturday. Is there any precedent for any movie. Also since friday is holiday for everyone why would saturday increase that much from friday?

Labor day isn't a national holiday. Students like me still go to school and such.

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The avengers: age of ultron hits 500K admissions in presales (3:40PM local time)

Its down again to 470k. Very high number..

That shows us IMO that this is weekend movie(holidays to)

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Its down again to 470k. Very high number..

That shows us IMO that this is weekend movie(holidays to)

 

its now at 453822. So its using its pre-sales already. Its just wednesday. So has it peaked for this week?

 

I agree the number is still very high. Probably only RC would have had this high a number.

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its now at 453822. So its using its pre-sales already. Its just wednesday. So has it peaked for this week?

 

I agree the number is still very high. Probably only RC would have had this high a number.

maybe its just a time of day thing as the tix are being used up going into the evening. y'all are really micromanaging this thing B)

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maybe its just a time of day thing as the tix are being used up going into the evening. y'all are really micromanaging this thing B)

 

Same thing every day, as tickets for evening shows are claimed, the pre-sales go more down than up until later in the evening when they start scaling up again. Same thing will happen tomorrow, and the number will likely peak early Friday. Could reach somewhere around 800k, considering the holidays.

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its now at 453822. So its using its pre-sales already. Its just wednesday. So has it peaked for this week?

 

I agree the number is still very high. Probably only RC would have had this high a number.

 

It's back up to 477K. RC's (632K+)2nd weekend is the only one that is higher other than off course OW of TA2.

Would this be Korea's first 10M admission disappointment? :D

 

Nah, 10M would be fine result. 

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Thats a hell of a rise for a weekday. Something must of deflated Monday and Tuesday

 

Looking at all the other holdovers they didn't get a boost since most lost screens to two new openers. AOU lost about 100 screens (but still has over 1600).  I gather the Exams did have an impact Mon & Tues.

 

Total is now around $34.7m

Admissions: 4,318,582 (still ticking up) so now $320k+ for the day so far

Pre-Sales: 504,018

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