Thursday Box Office

[doublejack]

so, it doesn't matter, the worldwide gross will be more then enough to make this successful and it will likely finish in the top 5 grossing films of the year worldwide. What a dud!

I'm talking in relative terms. Look, one cannot objectively consider TASM a success when compared to the first three Spidey films.SM3 was the 2nd highest grossing film, WW, in 2007SM2 was #2 for 2004SM1 was #3 in 2002Looking at the films yet to be released, TASM will at best end up in the #4 spot (behind TA, TDKR, and TH part 1). It's not a bomb or a failure, as I keep saying, but the results are disappointing. Domestically the picture is even worse, as TASM very well could end up outside the top 5 for 2012. At best it will be #5.

it's not just WOM, the fact that the sequel won't have the origin again and will have a new story will probably be enough to attract a lot of new people who decided to sit this one out

I'm very interested to see how TASM2 is received. I have no doubt the sequel will happen, if for no other reason than for Sony to retain the character rights. Will the trend continue, though, and we see TASM2 do even less business at the box office? Or will it pick up?

Except for the box-office numbers, everything thing else is non-verifiable. Needing 700 million BO make a profit is just silly.

Except it is not silly. Assuming Sony has ~300m or more into TASM including marketing, distribution and everything, then they would in fact be looking at 700m as a break even point. The percent of foreign gross that the studio gets to keep is not as high as it is domesitcally.

[Biggestgeekever]

Why? It's not such an unreasonable number for a big tentpole movie, even with everything that was going against it. I generally expected it to be the underwhelmer compared to TA and TDKR and I thought it only had a bare shot at near $300m+ but anyone predicting in the $200+ category was not in "fantasy land", that was reserved for people who thought it had a shot at $400+.

It's only fantasy land if your line of reasoning is insane. After Superman Returns, Batman Begins, Pirates 4, and Shrek 4 you would need to have very good reasons to predict $300+m. "Because it's Spider-Man!" is probably fantasy land lol

[John Marston]

I'm talking in relative terms. Look, one cannot objectively consider TASM a success when compared to the first three Spidey films.SM3 was the 2nd highest grossing film, WW, in 2007SM2 was #2 for 2004SM1 was #3 in 2002Looking at the films yet to be released, TASM will at best end up in the #4 spot (behind TA, TDKR, and TH part 1). It's not a bomb or a failure, as I keep saying, but the results are disappointing. Domestically the picture is even worse, as TASM very well could end up outside the top 5 for 2012. At best it will be #5.I'm very interested to see how TASM2 is received. I have no doubt the sequel will happen, if for no other reason than for Sony to retain the character rights. Will the trend continue, though, and we see TASM2 do even less business at the box office? Or will it pick up?Except it is not silly. Assuming Sony has ~300m or more into TASM including marketing, distribution and everything, then they would in fact be looking at 700m as a break even point. The percent of foreign gross that the studio gets to keep is not as high as it is domesitcally.

HA HA HA, all right this is getting ridiculous now. Seriously, people the determination for this movie to be a failure is getting to ridiculous levels.. This does not have to make 700m worldwide to make a profit. (A number it will reach anyway since it is on track to be well over 500m by the end of this weekend) If it does, that opens up a huge can of worms about the grosses of others films lol Edited July 13, 2012 by John Marston

[fmpro]

When you piss in the dark, you do sometimes hit the bowl.

[Accursed Arachnid!™]

What I love was how when I brought up how even if this film fell huge in attendance from SM3 it would still make over 200m, all of the "haters" were so adamant that you could not compare TASM to the original trilogy because this is a "totally new film". Now they are saying that it's doing horribly when compared to SM1-SM3.

[Cochofles]

What I love was how when I brought up how even if this film fell huge in attendance from SM3 it would still make over 200m, all of the "haters" were so adamant that you could not compare TASM to the original trilogy because this is a "totally new film". Now they are saying that it's doing horribly when compared to SM1-SM3.

Flip-flopping has always been a quality inherent in box office 'haterz.'

[JackO]

It is also doing horribly since it is not even locked to pass Batman Begins or Superman Returns adjusted domestically.

[fmpro]

It is also doing horribly since it is not even locked to pass Batman Begins or Superman Returns adjusted domestically.

[John Marston]

What I love was how when I brought up how even if this film fell huge in attendance from SM3 it would still make over 200m, all of the "haters" were so adamant that you could not compare TASM to the original trilogy because this is a "totally new film". Now they are saying that it's doing horribly when compared to SM1-SM3.

also apparently the other Spider-Man films had budgets of only 100M and didn't have big marketing campaigns it seemed. ASM is the only Spider-Man film (or superhero film in general) to have a huge budget and a big marketing campaign based on what you read here. Also, apparently a movie like X-Men First Class which made 355m worldwide is a hit and a sequel guaranteed while ASM which will make 800m worldwide is a "Dud" and the sequel is in doubt and Sony might give up the rights. Edited July 13, 2012 by John Marston

[baumer]

Although Disney/Marvel OWNS Spider-Man, Sony has the lease. And it is their product - their REPRESENTATION of the property - the outcome of the labors of their artists and designers and filmmakers - that are being represented on the merchandise. So I would think they would get a considerable share of the profit, right? I know business is not always fair, but it just seems like Disney/Marvel provided the raw material and Sony put all the work into making it a current product. I HOPE Sony gets a good share. That would simply be the fair thing.

Disney gets 10% of all Pixar merchandising sales, so they probably get 5-7% here as Marvel would get some. They let Sony make the movies, but I doubt they sold the merchandising rights to them, why would they?The 700 mill WW figure does make sense to make a profit. If it cost 300-350 mill including marketing, why is the 700 figure laughable?

[Accursed Arachnid!™]

It is also doing horribly since it is not even locked to pass Batman Begins or Superman Returns adjusted domestically.

http-~~-//www.youtube.com/watch?v=IJ_R-G_i4Xk

[Fake]

It is also doing horribly since it is not even locked to pass Batman Begins or Superman Returns adjusted domestically.

Money doesn't come in adjusted bills.It grossed more than BB and SR, do you think Sony gives a fuck about adjusted?

[John Marston]

It is also doing horribly since it is not even locked to pass Batman Begins or Superman Returns adjusted domestically.

yeah, also movies like Thor, Captain America, and X-Men First Class didn't pass Batman and Robin adjusted.

[doublejack]

yeah, also movies like Thor, Captain America, and X-Men First Class didn't pass Batman and Robin adjusted.

That's awesome. Comparing original films and a reboot to a straight sequel... what a concept!

[doublejack]

Disney gets 10% of all Pixar merchandising sales, so they probably get 5-7% here as Marvel would get some. They let Sony make the movies, but I doubt they sold the merchandising rights to them, why would they?

The 700 mill WW figure does make sense to make a profit. If it cost 300-350 mill including marketing, why is the 700 figure laughable?

I think the only ones who have a problem with the concept are the ones who don't understand how the industry works. 1$ at the box office does not equal $1 to the studio.

[JackO]

Money doesn't come in adjusted bills.It grossed more than BB and SR, do you think Sony gives a fuck about adjusted?

uh, both those films only adjust to around 250M.....With 3D that means TASM sold less tickets then both those films. That is piss poor. No spinning your way past that. Edited July 13, 2012 by JackO

[John Marston]

I think the only ones who have a problem with the concept are the ones who don't understand how the industry works. 1$ at the box office does not equal $1 to the studio.

yeah we all don't get how the industry works. We just have to take everyone's word for it that ASM is going to be a "Dud" or a "money loser" even though it is making the same amount as the last two Spider-Man films did worldwide on similar budgets

[druv10]

Disney gets 10% of all Pixar merchandising sales, so they probably get 5-7% here as Marvel would get some. They let Sony make the movies, but I doubt they sold the merchandising rights to them, why would they?

The 700 mill WW figure does make sense to make a profit. If it cost 300-350 mill including marketing, why is the 700 figure laughable?

Who's laughing? TASM should cross 800M WW meaning it'll be in black before it leaves the theaters.

[fmpro]

Who's laughing? TASM should cross 800M WW meaning it'll be in black before it leaves the theaters.

Not many movies do that anymore

[druv10]

This discussion is getting freaking old.TASM isn't a failure at BO, anyway you slice it. It might not have reached my prediction of 300M/1B WW, at 800M+ WW it's a success for Sony.