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Shawn Robbins

Weekend Discussion: IM3 @ 175.3m wknd est

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Quite simple...

 

If the film was front loaded meaning the previews burned off demand it would not have made around 55 million during the day.

 

For example: TA made 18.7 million midnights and 62 million day business for 81 million Friday so a Midnight to total Friday Ratio of 23%

 

IM3 had around 15.6 previews starting at 9 pm and then 55 Day business to around 70 million total, so a total midnight to total Friday ratio of 22%.

 

The fact it did as well as TA is just quite amazing... 

Not saying it will hold like TA over the weekend but it indicates this movie is going to perform like a typical marvel film over the weekend, and that consists of a very Strong Saturday gross. 

Thx.

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With $70 million ($54.4 million without previews), we should be looking at $155-$165 million range.

 

It will not break Harry Potter's 2nd spot on the all time list

Edited by VGPOP
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With $70 million ($54.4 million without previews), we should be looking at $155-$165 million range.

 

It will not break Harry Potter's 2nd spot on the all time list

 

If that $70M number holds up, I think you're doing your math wrong. $170M would still be a definite possibility.

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Unless it is more frontloaded than IM2, but hopefully that is not the case. Hopefully IM2's weekend multiplier is the floor.

Bingo.

 

It will be.

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