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Pixels | Chris Columbus | July 24, 2015 | Adam Sandler, Kevin James, Michelle Monaghan, Josh Gad, Peter Dinklage

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The marketing campaign for this peaked with the first trailer. It reminds me of Bedtime Stories, another Sandler movie where everyone thought it would be massive based on his drawing power plus a cool concept despite everybody thinking the movie itself looked lame as hell.

I've been making this comparison for weeks. This will play out the same way, but with a lesser gross thanks to being released in the summer compared to the long legs season of winter.

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Adam Sandler made Wedding Singer, Billy Madison, happy Gilmore, and the water boy. No matter how bad his films are now, he gets a pass for those 4.

No, those are all terrible. He gets a pass for Punch Drunk Love and nothing else.

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Which is exactly why I think it'll get a 3x at a minimum.

Nothing has mass appeal to families until Hotel Transylvania 2.

MI5 and UNCLE don't have little kid appeal

F4 is too dark/serious

Vacation, Southpaw and Compton are inappropriate for kids

Ricki and Paper Towns wouldn't interest anyone under the age of 11 or 12

The rest of August/September is adult-skewing

With Minions/Ant-Man set to be under $15 million a weekend after Pixels' 2nd weekend, and Shaun/Underdogs looking to combine for sub-$50 million DOM... Pixels really has the family demo to itself for 1.5 months.

I'm thinking a $50-55 million OW on its way to a 3.5x-4.5x. So $175 million to $250 million is my guess for Pixels' range.

Pixels is in a similar situation as GotG/TMNT were last summer, since all of the tentpoles since JW have done less than $175 million DOM. If MI5 really opens to $40 million, $150 million probably won't happen unless it's excellent. Same with F4.

I know I'm ridiculously bullish on Pixels, but 2015 has been pretty ridiculous so far :P with only 4 films crossing $200 million DOM this summer so far, I think either Pixels, MI5 or F4 will surprise and at the very least inch across $200 million DOM. Or Vacation/Compton could come out of nowhere and do the same.

There's your answer and it won't be a surprise.

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I'm honestly not joking, I'm serious: whenever someone says "Chris Columbus", am I the only one that pictures a white dude from 1492? I have no idea what Chris Columbus looks like and don't feel like researching, so textbook Columbus is what my mind automatically uses.

 

Kinda cool actually.

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I'm honestly not joking, I'm serious: whenever someone says "Chris Columbus", am I the only one that pictures a white dude from 1492? I have no idea what Chris Columbus looks like and don't feel like researching, so textbook Columbus is what my mind automatically uses.

Kinda cool actually.

Did you have that problem with Steve McQueen, originally? :lol:

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I'm honestly not joking, I'm serious: whenever someone says "Chris Columbus", am I the only one that pictures a white dude from 1492? I have no idea what Chris Columbus looks like and don't feel like researching, so textbook Columbus is what my mind automatically uses.

 

Kinda cool actually.

You are mistaken. They are actually the same person. He discovered America and beat all the natives into making rubbish family movies for him. He's been doing this for the past few hundred years.

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This is interesting, Sony have spent around 26M on advertising Pixels on TV. Not a lot of us seem to have seen the TV Spots because they run mainly on Nick and Cartoon Network. They are targeting a very specific audience with this.

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Where do you find those stats?

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No, those are all terrible. He gets a pass for Punch Drunk Love and nothing else.

 

 

PDL was good. Problem is, none of his more serious movies are ever box office hits. So he ends up going back to comedies. He used to be really funny once though. 

 

Happy Gilmore, Wedding Singer, Water Boy, Click, 50 First Dates and the Longest Yard remake are my favorites of his. 

 

Pixels never looked good to me. The only reason I'm remotely interested in it is because of my love for all those old classic games, which I grew up playing.

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