RyneOh1040 Posted August 22, 2013 Share Posted August 22, 2013 (edited) Gitesh Pandya @giteshpandya2m $3M opening day WED for #MortalInstruments heading to soft mid-teens over 5day debut period. Edited August 23, 2013 by Telemachos Link to comment Share on other sites More sharing options...
CoolioD1 Posted August 22, 2013 Share Posted August 22, 2013 The fuck is Mortal Instruments? 1 Link to comment Share on other sites More sharing options...
Ryan Reynolds Posted August 22, 2013 Share Posted August 22, 2013 That better than beautiful creatures? Link to comment Share on other sites More sharing options...
lab276 Posted August 22, 2013 Share Posted August 22, 2013 I would laugh, but I had no expectations for it. Link to comment Share on other sites More sharing options...
Kvikk Lunsj Posted August 22, 2013 Share Posted August 22, 2013 The fuck is Mortal Instruments? Some crappy preteen film. Link to comment Share on other sites More sharing options...
Founder / Operator Shawn Robbins Posted August 22, 2013 Founder / Operator Share Posted August 22, 2013 Jobs: 532,764 1 Link to comment Share on other sites More sharing options...
kitik Posted August 22, 2013 Share Posted August 22, 2013 $3M is simply awful. 1 Link to comment Share on other sites More sharing options...
CoolioD1 Posted August 22, 2013 Share Posted August 22, 2013 Just watched the trailer for mortal instruments and it looks like some bullshit. Like a mix of every young adult thing ever. Plus it has that guy in it that I don't like. 2 Link to comment Share on other sites More sharing options...
ban1o Posted August 22, 2013 Share Posted August 22, 2013 So I'm guessing Sony is going to cancel the sequel Link to comment Share on other sites More sharing options...
kitik Posted August 22, 2013 Share Posted August 22, 2013 So I'm guessing Sony is going to cancel the sequel is it too late for them to cancel this first one? 1 Link to comment Share on other sites More sharing options...
CJohn Posted August 22, 2013 Share Posted August 22, 2013 This is even worst than I imagined Link to comment Share on other sites More sharing options...
CJohn Posted August 22, 2013 Share Posted August 22, 2013 Mortal Instruments U/O The Host? Link to comment Share on other sites More sharing options...
lab276 Posted August 22, 2013 Share Posted August 22, 2013 Mortal Instruments U/O The Host?Looking like over. Link to comment Share on other sites More sharing options...
grim22 Posted August 22, 2013 Share Posted August 22, 2013 (edited) is it too late for them to cancel this first one? Probably not going to cancel it: "For us as an independent company, it's more about managing expectations," Kulzer said by phone from Berlin. "Even if the movie performs moderately, it will still warrant a sequel. Now that $60 million has been spent worldwide on prints and advertising, you can already see how the book sales are accelerating, the soundtrack is hitting the charts. Even if the first one doesn't become a gigantic success, we will have a profitable track ahead of us." It's a strategy similar to the one the company used for its "Resident Evil" horror franchise, which is aimed at young men. No movie in the five-film series opened to more than $26 million, and the total franchise gross for five films was only $244 million, but the movies were still profitable products that have prompted Constantin to contemplate a sixth installment "With the 'Resident Evil' franchise, they were never that big theatrically but they made their money, and believe it or not we might do a 'Resident Evil 6' because all the distributors and Sony, in particular, really want it," Kulzer said. Edited August 22, 2013 by grim22 Link to comment Share on other sites More sharing options...
Founder / Operator Shawn Robbins Posted August 22, 2013 Founder / Operator Share Posted August 22, 2013 WTM: 1.925m (estimate only) 1 Link to comment Share on other sites More sharing options...
Goffe Posted August 22, 2013 Share Posted August 22, 2013 (edited) Poor sony can't catch a break, they only had bombs this year, am I right? Edited August 22, 2013 by Goffe Link to comment Share on other sites More sharing options...
CJohn Posted August 22, 2013 Share Posted August 22, 2013 Beautiful Creatures was dumped against Safe Haven and still opened with 2.5M. This is truly horrible for MI. Link to comment Share on other sites More sharing options...
Sam Posted August 22, 2013 Share Posted August 22, 2013 Gitesh Pandya @giteshpandya2m $3M opening day WED for #MortalInstruments heading to soft mid-teens over 5day debut period. I can't even laugh cause this is just pathetically sad. Though all those desperate marketing campaigns are already telling. 1 Link to comment Share on other sites More sharing options...
The Futurist Posted August 22, 2013 Share Posted August 22, 2013 Poor sony can't catch a break, they only had bombs this year, am I right?Pretty much.Smurfs will maybe saved by os & the verdict is still out on elysium.But yeah they had a horrid summer. Link to comment Share on other sites More sharing options...
lab276 Posted August 22, 2013 Share Posted August 22, 2013 Beautiful Creatures was dumped against Safe Haven and still opened with 2.5M. This is truly horrible for MI.That was Valentines Day. Link to comment Share on other sites More sharing options...
