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Weekend Numbers (pg119) Turtles 65M, GOTG 41.5

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The movie hasn't had a terrible drop once so the prediction about it's 'toxic' WOM was totally wrong. I remember how people said it 'might' not even reach 100m even with that opening. It's going to pass that mark without breaking a sweat. :P

To be fair. Its drops aren't exactly great for a non sequel/original film . Still it could have been worse I guess Edited by John Marston
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My only complaint on GOTG was that the villains looked like they came straight from a power rangers shoot. Ronan, Thanos and Nebula looked made for a tv show and not really menacing. Also the Peter-mother angle seemed forced and bland. But other than that, it was magnificent. Visuals were astonishing, action scenes brilliant, and the music was gorgeous.

This is what happens to most of Marvel's films. And it's not just the 'looks,' it's the approach. How can a villain look menacing if in almost every scene there's an ounce of humor, which (to me at least) is sometimes forced or over the top. Like, are these villains really a threat? CA: TWS was an exception though. The humor was perfect. The villain was awesome. I really felt like Cap was in trouble.Ultron and Thanos are really menacing characters. I hope to see that in the upcoming movies.
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8th UPDATE, Sunday, 8:05 AM: The dust has cleared and depending on the percentage decline today, Teenage Mutant Ninja Turtles will end up over $65M, it just depends how much over … some have it at $65.1M and others as high as $65.7M. Paramount has yet to weigh in on anything but — surprise, surprise a sequel that’s getting underway — and so will update again when they do. But if it falls 20% on Sunday which is usually traditional for this kind of picture, it will still have a three-day gross of over $65M. Gotta give kudos to the marketing team over at Paramount for opening this picture — they did a fantastic job selling it to family audiences. The Michael Bay production started out in late nights with a healthy $4.6M in late nights on Thursday and just didn’t stop, building strength in matinees and then just kicking it in evening shows. With a B CinemaScore, if history holds true, the studio can expect around a 2.9 multiple for this newly hatched franchise.

 

 

http://www.deadline.com/2014/08/box-office-preview-audiences-expected-to-shell-it-out-for-teenage-mutant-ninja-turtles-will-guardians-hold-fast-at-no-1/

Edited by Neo
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I know it's old news but I'm still slightly in disbelief at GoTG's performance thus far. As for Turtles, it's a much stronger brand that we give it credit for. I don't know the average age of forum posters here but I'm in my 30s and there are very few people in my age range that hasn't seen a Turtles cartoon or movie at some point in time in their lives. Heck, in the 90s, if you didn't have Turtle paraphernalia then you weren't really cool. Coupled with the current Nickelodeon series, it was always going to open big.Personally, I just didn't want it to hurt GoTG too much.

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To be fair. Its drops aren't exactly great for a non sequel/original film . Still it could have been worse I guess

Compare to some original films yes it's drops were far from good but people had predicted it to drop 70% on the 2nd weekend and it didn't even have 60% drop yet. ;)

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How many markets? 250 M is a lock, right? 500 M worldwide or more is happening. That's bigger than the initial runs of THOR and CA: TFA. Who would have thought?

I would say 600M for Guardians is well within reach.

 

Overall pretty good numbers for everything (except Step Up). August will beat July, I'm telling you.

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TW LW Title (click to view) Studio Weekend Gross % Change Theater Count /Change Average Total Gross Budget* Week #
1 N Teenage Mutant Ninja Turtles (2014) Par. $65,000,000 - 3,845 - $16,905 $65,000,000 $125 1
2 1 Guardians of the Galaxy BV $41,531,000 -56.0% 4,088 +8 $10,159 $175,922,000 $170 2
3 N Into The Storm WB $18,015,000 - 3,434 - $5,246 $18,015,000 $50 1
4 N The Hundred-Foot Journey BV $11,123,000 - 2,023 - $5,498 $11,123,000 $22 1
5 2 Lucy Uni. $9,331,000 -48.9% 3,147 -55 $2,965 $97,354,000 $40 3
6 N Step Up All In LG/S $6,575,000 - 2,072 - $3,173 $6,575,000 - 1
7 4 Hercules (2014) Par. $5,700,000 -48.2% 2,896 -699 $1,968 $63,461,000 $100 3
8 3 Get On Up Uni. $5,012,000 -63.1% 2,469 +1 $2,030 $22,927,000 - 2
9 5 Dawn of the Planet of the Apes Fox $4,400,000 -49.4% 2,306 -977 $1,908 $197,834,000 $170 5
10 6 Planes: Fire & Rescue BV $2,419,000 -60.0% 2,280 -961 $1,061 $52,950,000 $50 4
- 7 The Purge: Anarchy Uni. $2,299,000 -60.7% 1,602 -1,054 $1,435 $68,547,000 $9 4
- 11 Boyhood IFC $2,089,000 -12.9% 507 +197 $4,120 $10,652,000 $4 5
- 9 And So It Goes CE $1,251,000 -61.6% 1,111 -705 $1,126 $13,289,000 - 3
- 8 Sex Tape Sony $1,175,000 -66.6% 944 -1,556 $1,245 $36,958,000 $40 4
- 17 Magic in the Moonlight SPC $804,000 +8.5% 170 +105 $4,729 $2,438,000 - 3
- 15 How to Train Your Dragon 2 Fox $705,000 -42.1% 526 -335 $1,340 $170,136,000 $145 9
- 12 Transformers: Age of Extinction Par. $590,000 -73.7% 580 -1,152 $1,017 $242,894,000 $210 7
- 14 Maleficent BV $540,000 -57.6% 370 -311 $1,459 $236,055,000 $180 11
- 13 Tammy WB $505,000 -67.8% 550 -865 $918 $82,740,000 $20 6
- 16 22 Jump Street Sony $375,000 -68.2% 313 -515 $1,198 $189,500,000 $50 9
- 19 Chef ORF $330,000 -49.8% 242 -108 $1,364 $28,954,000 - 14
- 30 X-Men: Days of Future Past Fox $272,000 +45.4% 227 +37 $1,198 $232,071,000 $200 12
- 40 Calvary FoxS $235,000 +216.9% 41 +37 $5,732 $341,000 - 2
- 27 The Fault in our Stars Fox $200,000 -36.9% 223 -59 $897 $123,845,000 $12 10

 

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To be fair. Its drops aren't exactly great for a non sequel/original film . Still it could have been worse I guess

 

Put into context I think Lucy's drops are amazing. It dropped less than 60% against GOTG opening weekend (I'm pretty sure everyone predicted a drop of over 60%, or worse), this weekend the drop is less than 50% against GOTG big 2nd weekend as well as the big OW for TMNT and 3 other openers all vying for moviegoers money. 

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