Weekend #s | 50SOG 81m, (RTH Sunday puts it at about 84M) Kings 35.6, AS 16m, JA 9.43m (official) | all #s on p1

[Frozen]

From BO.com:

"MovieTickets.com's report that those pre-shows only accounted for 14.5 percent of advance sales as of Wednesday -- compared to Friday's 28.3 percent and Saturday's (Valentine's Day) 42.3 percent. "

[Jandrew]

Hmm I actually had a dream about yall. It looked like midnights were coming in around $11M and the forum was joyous, then the actuals came out and it was $9M, and everybody went apocolyptic.

Didnt think it could get lower lol.

Still called it right.

Do you e-------- prematurely too? Geez...

[JohnnyGossamer]

From BO.com:

"MovieTickets.com's report that those pre-shows only accounted for 14.5 percent of advance sales as of Wednesday -- compared to Friday's 28.3 percent and Saturday's (Valentine's Day) 42.3 percent. "

Yeah. That's important for sure. I imagine the upfront demand isn't as extreme for this one as it has been for others.

[Neo]

Hmm I actually had a dream about yall. It looked like midnights were coming in around $11M and the forum was joyous, then the actuals came out and it was $9M, and everybody went apocolyptic.

Didnt think it could get lower lol.

Do you e-------- prematurely too? Geez...

Everyone misses the obvious. Look at where it started. Geez.

[grim22]

I fully expect a 100% jump from non preview Friday on Saturday, and a 65%+ drop on Sunday (yes, despite the Monday holiday). The question of course is what will the Friday number look like.

[grim22]

1.4M for Kingsman

The weekend's second new release, Matthew Vaughn's Kingsman: The Secret Service, nabbed $1.4 million Thursday night

[4815162342]

Limp number compared to hopes. Should firm up over the weekend as other films get shafted.

[cozmeesah]

Limp number compared to hopes. Should firm up over the weekend as other films get shafted.

*groan*

[rockNrollaDIM]

But.. but... I don't understand.... There must be a mistake!

 

[Asyulus]

If this ends up with that I quit box office.

Seriously?

[rockNrollaDIM]

Maybe the number is lower because a lot of second showings had to be cancelled for cleanup?

 

[Asyulus]

8.6 is flop, am i correct?

[filmlover]

8.6 is flop, am i correct?

Only to those with expectations so high they pretty much set themselves up for disappointment.

[Avatree]

8.6 is flop, am i correct?

Making over 20% of your budget back in 4 hours is not indicative of a flop.

[The Futurist]

50 shades of flop ?

WWW ?

Too soon ?

[Asyulus]

Other movies' thurs gross?

[John Wars]

now i dont know wheter to root for the movie or hoping its gonna disappoint

the meltdowns would be epic to read

[Asyulus]

Maybe the number is lower because a lot of second showings had to be cancelled for cleanup?

 

Doesnt matter, it is being affected by R rating.

[grim22]

now i dont know wheter to root for the movie or hoping its gonna disappoint

the meltdowns would be epic to read

 

Yeah. 8.6 is in that sweet spot where it neither looks like a "well below expectations" nor a breakout. A 12M number would have had the stans celebrating, and a 5-6M number would have generated meltdowns. As it is, this number is squarely in the "wait for Valentine's day numbers" territory.

[filmlover]

Doesnt matter, it is being affected by R rating.

Uh, what? That doesn't make any sense.