Weekend Estimates: TLR - 13.5M; Furious 7 - 60.5M; Home - 19M [F7 - 63M OD in China!]

[CJohn]

‘The Longest Ride’ Lassos $625K In Thursday Previews

http://deadline.com/2015/04/the-longest-ride-nicholas-sparks-scott-eastwood-box-office-1201407774/

THR:

http://www.hollywoodreporter.com/news/box-office-furious-7-still-787783

Variety:

http://variety.com/2015/film/news/furious-7-cruising-to-another-big-weekend-at-box-office-1201470367/

DHD

http://deadline.com/2015/04/furious-7-the-longest-ride-weekend-box-office-1201408122/

RTH:

Fri looking like

ff7 18.5, TLR 5-6, Home 5.4,GH 2.6, Cin 2.3

Edited April 12, 2015 by #ED

[Alpha]

The Best of Me earned $525k from Thursday previews, so this isn't much of an improvement.

Edited April 10, 2015 by Alpha

[ecstasy]

Not bad for a movie nobody was checking for.

[Fancyarcher]

The Nicholas Sparks brand is D.O.A. at this point.

[CoolioD1]

what is this? never heard of it. imdb'd it and I've never heard of the cast. except alan alda. is this just money from all those loony alan alda fanboys?

[Kalderic]

It's another Sparks book adaption.

[filmlover]

The Nicholas Sparks brand is D.O.A. at this point.

It never really was that strong to begin with. Only three (well, four, if you count the 5-day opening of The Last Song) Sparks movies have opened with more than $20M, and those either had popular names attached to them (Tatum, Seyfried, Cyrus, Efron) or had a Valentine's Day opening (Safe Haven). And in the case of Dear John, it had a very aggressive marketing campaign aimed at army/military organizations where the stars made public appearances. But yeah, the days where Sparks was viewed as a viable entity are drying up.

[CJohn]

It never really was that strong to begin with. Only three (well, four, if you count the 5-day opening of The Last Song) Sparks movies have opened with more than $20M, and those either had popular names attached to them (Tatum, Seyfried, Cyrus, Efron) or had a Valentine's Day opening (Safe Haven). And in the case of Dear John, it had a very aggressive marketing campaign aimed at army/military organizations where the stars made public appearances. But yeah, the days where Sparks was viewed as a viable entity are drying up.

So all they need is put one or two protagonists people recognize and/or release them around VD. It seems to me that it can be revived. 

[Fancyarcher]

So all they need is put one or two protagonists people recognize and/or release them around VD. It seems to me that it can be revived. 

 

Yeah, but I think since Nicholas Sparks movies are all basically the same, that it may be a bit too late for that. Plus no named actor would want to do a Nicholas Sparks adaptation, unless their careers were in a really bad slump.

Edited April 10, 2015 by Fancyarcher

[filmlover]

So all they need is put one or two protagonists people recognize and/or release them around VD. It seems to me that it can be revived. 

Sure, but I think most actors at this point steer clear of Nicholas Sparks movies unless they are total unknowns in need of a profile boost (like the leads in The Longest Ride) or really need the paycheck.

[CJohn]

Sure, but I think most actors at this point steer clear of Nicholas Sparks movies unless they are total unknowns in need of a profile boost (like the leads in The Longest Ride) or really need the paycheck.

James Marsden and Michelle Monaghan surely needed one  

[PDC1987]

James Marsden and Michelle Monaghan surely needed one

[ecstasy]

James Marsden and Michelle Monaghan surely needed one

James Marsden has 4 movies coming out in 2015. He's getting paid. Now Michelle on the other hand ...

[CJohn]

James Marsden has 4 movies coming out in 2015. He's getting paid. Now Michelle on the other hand ...

She is in Pixels which should be big. James Marsden is in a furious train of crap. 

[Neo]

For some F7 #'s, don't see any so leaving now.

[ecstasy]

She is in Pixels which should be big. James Marsden is in a furious train of crap. 

Doesn't matter. He obviously isn't hurting for paychecks.

[PDC1987]

Doesn't matter. He obviously isn't hurting for paychecks.

He also isn't getting notably big paychecks for any of the crap he's in lately.

[ecstasy]

He also isn't getting notably big paychecks for any of the crap he's in lately.

 

Its more than he'd be getting if he was in NO movies.

[Plain Old Tele]

Nothing wrong with being a working actor.

[babz06]

It seems like these Sparks movies need either recognizable stars and/or Valentine's weekend release in order to be successful.