RAMPAGE | 13 April 2018 | Warner Brothers | Dwayne Johnson

[KeepItU25071906]

3 minutes ago, dudalb said:

That is because New Line overspent on so many films in the last decade.

 

examples

[Jandrew]

Well that sure changes things. Guess this really does have to move now, though marketing has already started. Still early enough to bolt to August. Too bad RPO is in the way because April 6th would've been perfect.

[dudalb]

I think one issue is, it this film is delibertly silly and over the top to the point of being tongue in cheek, as the trailers indicate, that is going to be a bit hard for a lot of people to grasp. Quite a few in the geek community are exepcting a fairly serious monster epic, and this might be the opposite.

I can see this going either way.

And Johnson needs to start thinking about spreading out this vehicles more.

[KeepItU25071906]

3 minutes ago, dudalb said:

I think one issue is, it this film is delibertly silly and over the top to the point of being tongue in cheek, as the trailers indicate, that is going to be a bit hard for a lot of people to grasp. Quite a few in the geek community are exepcting a fairly serious monster epic, and this might be the opposite.

I can see this going either way.

And Johnson needs to start thinking about spreading out this vehicles more.

examples "overspent on so many films"

 

Just now, dudalb said:

They pretty much went bankrupt....

you said "last decade". Examples

Edited March 1, 2018 by KeepItU25071906

[dudalb]

4 minutes ago, KeepItU25071906 said:

examples

They pretty much went bankrupt....

[Deja23]

3 minutes ago, dudalb said:

Quite a few in the geek community are exepcting a fairly serious monster epic, and this might be the opposite.

I can see this going either way.

Who would be expecting a serious monster epic from Rampage? Did they watch the trailers?

[Chewy]

4 minutes ago, Deja23 said:

Who would be expecting a serious monster epic from Rampage?

 

@MrPink

[Dementeleus]

I think this can potentially co-exist with IW (assuming it's a solid movie).

Edited March 1, 2018 by Telehilation

[filmlover]

Just now, Telehilation said:

I think this can potentially co-exist with IW.

Me too, sorta. WB won't risk it, though.

[John Marston]

They will keep it where it is. There is no where else move it. It’s a likely write off

[dudalb]

3 minutes ago, Deja23 said:

Who would be expecting a serious monster epic from Rampage? Did they watch the trailers?

You would be amazed how often people's misconeptions can stick around.....

 

I stand that the kind of over the top silliness that his film apparently indulges in is iffy at the box office.

The trailer convinced me to go see this (I had written this off before as just another monster on the rampare film, which are a dime a dozen nowdays) whereas before I had little interests, but not sure how this wil sell to a large audience.

[dudalb]

2 minutes ago, Telehilation said:

I think this can potentially co-exist with IW (assuming it's a solid movie).

Depends on how much they spent on it,really. It if a big budget movie, then going up against IW is NOT a good idea. 

[aabattery]

13 minutes ago, dudalb said:

I think one issue is, it this film is delibertly silly and over the top to the point of being tongue in cheek, as the trailers indicate, that is going to be a bit hard for a lot of people to grasp. Quite a few in the geek community are exepcting a fairly serious monster epic, and this might be the opposite.

 

You're gonna need to provide proof of this because I do not believe that at all.

[dudalb]

3 minutes ago, filmlover said:

Me too, sorta. WB won't risk it, though.

Yeah, since it and IW have the same target audience, you can't pull off counterprogramming a ls "Devil Wears Pravda" or "Momma Mia" this time.

[Dementeleus]

2 minutes ago, dudalb said:

Depends on how much they spent on it,really. It if a big budget movie, then going up against IW is NOT a good idea. 

 

Why? It's not opening against it directly. It gets its own weekend, plus weekdays... sure, it'll take a hit on IW's OW, but it would likely take a hit anyway. Easier to get the recognition/awareness of its own #1 weekend then try to do that a week after IW opens (when it would almost certainly open to #2).

 

P.S. I don't buy that they're the exact same audience. Some cross-over, sure. Not entirely though.

Edited March 1, 2018 by Telehilation

[MrGamer]

4 minutes ago, aabattery said:

You're gonna need to provide proof of this because I do not believe that at all.

Remember when he called the idea behind Jungle Cruise "pretentious"?

Edited March 1, 2018 by MrGamer

[KeepItU25071906]

@dudalb examples (I can do it endless)

Edited March 1, 2018 by KeepItU25071906

[a2k]

 

[BXT]

The Rock is a very busy actor so I am not sure if they will be able to re-schedule is that easily other than maybe move it up to 13th.

[JB33]

WB is probably piiiiiiiissed. Before IW moved, RAMPAGE was the only tentpole of the entire month, was it not?

 

Yep. There are a couple potential horror hits in A QUIET PLACE and TRUTH OR DARE, but that's it.