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October movies WWW megathread - Steve Jobs, The Walk, Crimson Peak, Jem, Burnt, PA5, Crisis, Kasbah, Pan, Witch Hunter. Discuss all the flops in here.

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This is something new we are trying. A lot of people have wanted to open WWW threads for any or all of the movies listed in the title. Instead of having one thread per movie, and some movies may not be deserving of a thread by themselves, we will consolidate all the big misses of October into one thread. October gave us solid performers like Goosebumps, Bridge of Spies and an outright blockbuster in The Martian. But around these movies, everything else crashed and burned to some degree. These included:

 

- Steve Jobs: Great reviews, great limited run, won't end up making much more than the Ashton Kutcher movie

- The Walk: Wasn't even the most talked about Robert Zemeckis movie in theaters this month

- Crimson Peak: Universal left this for dead. GdT misses at the box office again despite decent critical acclaim and a really good starcast

- Pan: The biggest flop of the month. It released just 4 weeks ago and is all but forgotten already

- Jem and the Holograms: :sarah: 

 

- Rock the Kasbah: :ohmyzod: 

- Burnt: Bradley Cooper's worst flop in a year which included Aloha

- The Last Witch Hunter: Vin Diesel is a Dungeons and Dragons geek apparently, but the audience clearly didn't share his enthusiasm

- Our Brand is Crisis: Sandra Bullock's great box office run was halted by this movie

 

Discuss these and any other movies in this thread. What Went Wrong for the majority of October's releases? 

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October is actually a very busy school month, a lot of midterms/exams happen around this time. I think people just weren't all that impressed with what was available and maybe just decided to be productive instead of going to the movies. There's no real franchise films. The star power movies mostly tanked with critics/WOM (Burnt, Our Brand is Crisis, Witch Hunter, Pan), the well-reviewed films had actors no one cared about (Steve Jobs, The Walk, Crimson Peak), then there's the films that tanked with critics and also had no one famous (all the other ones). The only ones that had both star power and great reviews were The Martian, a huge hit, and the leggy sleeper hit Bridge of Spies. So yeah, great month for Saving Private Ryan alums (lol oh wait except Vin Diesel I guess). 

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Steve Jobs: It's either too much competition, too many Jobs movies, or both. I really don't know how this bombed.

The Walk: Weak marketing and overshadowed by The Martian.

Crimson Peak: Not a big flop but not a big success.

Pan: Looked like shit from the start and families already had HT2.

Burnt: I never saw any ads outside of cable news, there was very little publicity. The budget is small so it won't be a big loss.

Crisis: Weak reviews and eh marketing probably hurt it, there were plenty of ads.

The rest explain themselves. 

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Steve Jobs: A lot of competition in the adult  drama field. I imagine Bridge of Spies, Sicario and even The Intern hurt it quite a bit.

The Walk: Getting positioned right next to The Martian always felt like a death sentence, and it doesn't help that the latter was still going strong with amazing WOM in The Walk's wide expansion.

Crimson Peak: A pretty gothic romance couldn't appeal to a wide range of moviegoers today, so we probably should've seen it coming.

Pan: Hotel Transylvania 2 stole the family audience, along with the fact that Pan looked unappealing.

Burnt: Without Bradley Cooper's presence this would've been dumped by a distributor like IFC or Magnolia in a few arthouse theaters. The term "Oscar bait" gets thrown around here a lot, but this honestly looked like a failed prestige movie.

Jem and the Holograms: Getting a massive backlash from fans doomed this movie, but also looking unappealing to the GA didn't help either.

Rock the Kasbah: Probably the awful reviews that turned away more discerning adult moviegoers.

The Last Witch Hunter: It looked like a low-rent DTV action movie.

Our Brand is Crisis: See Kasbah.

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Steve Jobs: at a loss for this one. No big names? Subject overexposure/indifference? Too much competition?

The Walk: JGL isn't a draw and the presence of the Twin Towers probably made a lot of people feel uncomfortable. Reports that the visuals in the climax were making people feel motion sickness likely didn't help either.

Crimson Peak: always screamed "niche" product, so nothing, really.

Pan: wasn't Disney and it was obvious it wasn't Disney, in all the worst ways. WB moving it from July to October indicated they likely gave up on it a while ago.

Paranormal Activity: franchise fatigue, even if it's the last one.

Jem/Kasbah: I never saw a single ad for either of these, so it seems like their studios gave up a long time ago.

The Last Witch Hunter: looked like a SyFy channel production accidentally sent to theaters.

Burnt: BCoop's second flop dramedy in a row. With the success of American Sniper, he should take these flops that were shot before that movie's immense success as a sign to be more selective going forward.

Our Brand Is Crisis: everyone loves Sandra but even she can't make a poorly reviewed movie about opaque subject matter worth a trip to the theater.

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Steve JObs: topic fatigue? there was several films released about Jobs in the last two years. 

The Walk: Too much competition for adult audiences, it opened  between  The Martian/Sicario/Bridge of SPies/The INtern so it had no room to breathe.

Pan- bad reviews, and bad marketing; families preferred HT2 I dont think Peter Pan is attractive to audiences.

Crimson Peak: bad WOM, wasnt really a horror film. Niche audiences.

Last Witch Hunter: also wasnt really a horror film. Niche audiences. 

Jem & the Holograms: backlash from fans, horrible marketing.

Rock the Kasbah: horrible reviews, little to no marketing.

BUrnt: bad release date plus little marketing.

Crisis: bad reviews, bad release date, questionable subject matter..

 

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Steve Jobs: people didn't ask for another movie about him. Pan:the posters, spots looked like shit. Kasbah: no one cared. Jem: no one cared. Crimson Peak:terrible marketing. Burnt:Bradley Cooper in a film that should have been VOD. PA5: after the last two predecessors people weren't burnt off the series, and found-footage genre is dead(despite The Visit is making 90 WW). Crisis: it looked bland and was poorly marketed. Scouts: a zombie land wannabe and should have been put onto more screens. Witch Hunter: looked like RIPD mix it with Vin Deisel and market the film as a bland special effects extravaganza. The Walk: was smashed in against The Martian. Also the PG rating and the World Trade Center could have been an affect as well.

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This october, belive it or not, was the second best october ever w/ $700 000 000 (after last year's $730 000 000). Much of that came from September hold overs indeed, and this november will have a hard time reaching the heights of november 2012 and 2013 (both over $1 000 000 000) because of the weak last couple of weekends. 

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6 hours ago, treeroy said:

It's a shame really, as Witch Hunter, Walk, Pan, and Crimson Peak are all great films.

 

Good movies with bad marketing fail more than bad movies with great marketing. If something doesn't look good to audiences, they won't show up.

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7 hours ago, Maxmoser3 said:

Steve Jobs: people didn't ask for another movie about him. Pan:the posters, spots looked like shit. Kasbah: no one cared. Jem: no one cared. Crimson Peak:terrible marketing. Burnt:Bradley Cooper in a film that should have been VOD. PA5: after the last two predecessors people weren't burnt off the series, and found-footage genre is dead(despite The Visit is making 90 WW). Crisis: it looked bland and was poorly marketed. Scouts: a zombie land wannabe and should have been put onto more screens. Witch Hunter: looked like RIPD mix it with Vin Deisel and market the film as a bland special effects extravaganza. The Walk: was smashed in against The Martian. Also the PG rating and the World Trade Center could have been an affect as well.

 

How did a PG rating negatively impact The Walk? It's not like it was a horror movie.

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Steve Jobs - niche topic + actor no one cares about + similar movie came out few years ago (Jobs)

Pan - terrible reviews + trailers looked horrible

The Walk - JGL is not a star + similar movie came out few years ago (Man on Wire) + overshadowed by The Martian

Witch Hunter - looked terrible + bad reviews

Crimson Peak - Del Toro not a box office draw + cast is not really famous + false marketing

Burnt - bad reviews + kept changing its title + sort of similar movie came out few years ago (Chef)

Our Brand is Crisis - got panned at TIFF + studio clearly dumped it 

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