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Thursday Numbers: Secret Life of Pets - $10.5m (NOT THE GHOSTBUSTERS THREAD)

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23 minutes ago, a2knet said:

IO did 9.48m on 1st Thu and had good Fri and Sat bumps (for summer) for a 52.3m 2nd weekend.

MINIONS did 9.48m on 1st Thu and did 49.3m in the 2nd weekend.

So I think PETS needs to do ~9.5m on Thu to touch 50m this weekend in face of GB.

(9.5m is a 13.6% drop from Wed)

 

Good thing it did $10.5m on Thursday =)

 

Via N.P.

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Illumination Entertainment/Universal’s The Secret Life of Pets is expected to hold on to No. 1 after earning $104.4M last weekend. Projections for weekend two range between $50M-$60M. Yesterday, Pets feasted on $10.5M at 4,370 venues bringing its week tally to $152.7M. Disney/Pixar’s Finding Dory was second with $2.6M at 3,871, raising its four week running cume to $434.47M. This weekend, Dory should easily become the highest grossing animated film of all-time at the domestic box office, unseating DreamWorks Animation’s Shrek 2 ($441.2M) which has owned the title for the last 12 years.

 

http://deadline.com/2016/07/ghostbusters-weekend-box-office-1201787149/

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10 minutes ago, James said:

That is bigger than Minions first Thursday. WOM is strong. And Dory has yet another 50%+ drop. 500m is dead. Wonder how was Tarzan.

 

dory is not dropping 50%. last friday it did not increase at all. This weekend would be relatively normal summer friday increase.

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1 minute ago, keysersoze123 said:

 

dory is not dropping 50%. last friday it did not increase at all. This weekend would be relatively normal summer friday increase.

I was talking about it's week-to-week Thursday number. 

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10.5 is a very good number for PETS.

If it has FSS % similar to IO, it will get 58m (-44.4%) over the weekend.

If it has FSS % similar to MINIONS, will do 54.5m (-48%).

Middle of that is 56.25m (-46%)

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4 minutes ago, ecstasy said:

This Pets movie- Where did it come from? What a nice summer surprise.

 

I don't think this is a surprise at all.  The marketing for this started last year and it has been strong ever since.

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