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kayumanggi

DHD Friday (02/03): 8.65 CHRONICLE | 8.30 M TWIB

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FRIDAY 10 PM, 2ND UPDATE: It’s another bigger-than-predicted box office this Super Bowl weekend with the movie studios focused on counterprogramming the game. Many of my sources say CBS Films’ The Woman In Black is looking to edge Fox’s Chronicle for No. 1 this weekend with $8.8M vs $8.6M respectively Friday and $20M by Monday. Trust me, no one in Hollywood projected either movie would get near $20M so this gives new meaning to the term ‘overperform’. But the town is thrilled that 2012 keeps logging good grosses. The lead for Woman In Black which audiences gave a ‘B-’ CinemaScore has shifted back and forth numerous times in the past hours. ButChronicle with its ‘B’ CinemaScore will lose guys on Sunday so CBS Films should overtake. Starring Harry Potter himself, Daniel Radcliffe, gal-oriented Woman In Black is a low-cost/high-reward bonanza, especially because the marketing spend was kept to a $14M bare minimum. The weekend’s biggest budget debut is Universal’s Big Miracle which is No. 4 heading for $2.3M Friday and $8M weekend with good word-of-mouth from its ‘A-’ CinemaScore. Last week’s big winner, Open Road’s The Grey is #3 with a solid -52% hold. Full analysis in the morning.

1. The Woman in Black (CBS Films) NEW [2,855 Theaters]

Est Friday $8.8M, Est Weekend $20M

2. Chronicle (Fox) NEW [2,907 Theaters]

Est Friday $8.6M, Est Weekend $20M

3. The Grey (Open Road) Week 2 [3,207 Theaters]

Est Friday $3.1M (-52%), Est Weekend $9M, Est Cume $34.2M

4. Big Miracle (Universal) NEW [2,129 Theaters]

Est Friday $2.3M, Est Weekend $8M

5. Underworld Awakening (Sony) Week 3 [2,636 Theaters]

Est Friday $1.8M (-46%), Est Weekend $6M, Est Cume $54.7M

6. One For The Money (Lionsgate) Week 2 [2,737 Theaters]

Est Friday $1.7M (-58%), Est Weekend $4.7M, Est Cume $19.1M

7.Red Tails (LucasFilm/Fox) Week 3 [2,347 Theaters]

Est Friday $1.5M, Est Weekend $4.6M, Est Cume $40.8M

8. Man On A Ledge (Summit) Week 2 [2,998 Theaters]

Est Friiday $1.5M (-39%), Est Weekend $4.6M, Est Cume $14.8M

9. The Descendants (Fox Searchlight) Week 12 [2,038 Theaters]

Est Friday $1.3M, Est Weekend $4.5M, Est Cume $65.3M)

10. Extremely Loud & Incredibly Close (Warner Bros) Week 7 [2,505 Theaters]

Est Friday $112M, Est Weekend $4M, Est Cume $26.9M

Edited by kayumanggi
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