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Weekend Thread | Official Estimates: Moana - 55.5/81.1M; Fantastic Beasts - 45.1M; Doctor Strange - 13.4M; Allied - 13/18M; Arrival - 11.3M; Trolls - 10.3M; Bad Santa 2 - 6.1/9M

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2 hours ago, grim22 said:

 

And we will never know about accurate marketing budgets ever. Not just because studios spend a lot on marketing but also because now movies are no longer marketed just by the studio. Bond brings in over 100M worth of marketing partners, Angry Birds this year spent $400M on marketing - but less than 100M of that was actually spent by the studio as >300M was by the marketing partners including McDonalds and the like. Man of Steel had $160M in marketing tie-ins. Minions holds the record with almost 600M worth of marketing being done by partners. At such high figures, it is impossible for us to say how much the producers and the studio themselves invested in the marketing and how much they need to recover.

 

But isn't there a minimum marketing budget so that when a movie doesn't make a certain amount we can safely assume it was a flop?

 

If Gambit makes 200 m WW with a budget of 175 m not including marketing, it's safe to assume it flopped, right? Since the theater keeps 30-55% of the 200 m WW gross and the marketing cost something beyond the 175 m budget.

 

Edit: Sorry if my question is confusing.

Edited by grey ghost
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1 minute ago, That One Guy said:

 

I remember when Spectre reached 200M.  Best weekend ever.

 

I'm partial to Tangled

 

May 13–15 82 $6,351 +18.9% 9 -8 $706 $199,714,630 25
May 20–22 12 $910,502 +14,236% 191 +182 $4,767 $200,627,301 26
May 27–29 32 $131,938 -85.5% 34 -157 $3,881 $200,803,309 27
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2 hours ago, grim22 said:

And we will never know about accurate marketing budgets ever. Not just because studios spend a lot on marketing but also because now movies are no longer marketed just by the studio. Bond brings in over 100M worth of marketing partners, Angry Birds this year spent $400M on marketing - but less than 100M of that was actually spent by the studio as >300M was by the marketing partners including McDonalds and the like. Man of Steel had $160M in marketing tie-ins. Minions holds the record with almost 600M worth of marketing being done by partners. At such high figures, it is impossible for us to say how much the producers and the studio themselves invested in the marketing and how much they need to recover.

 

Bond is mostly premium brands and I suspect they get a big boost in sales when a new Bond film is released so it's worth partnering it with EON. 

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5 minutes ago, Jake Gittes said:

 

I'm partial to Tangled

 

May 13–15 82 $6,351 +18.9% 9 -8 $706 $199,714,630 25
May 20–22 12 $910,502 +14,236% 191 +182 $4,767 $200,627,301 26
May 27–29 32 $131,938 -85.5% 34 -157 $3,881 $200,803,309 27

 

Didn't Paramount fudge the Transformers series a couple times?

 

 

Edited by grey ghost
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1 minute ago, grey ghost said:

 

Didn't Paramount fudge the Transformers series a couple times?

 

 

 

Yes, the second and fourth movie, but both on OW.

 

Quote

* Note: Revenge of the Fallen's weekend gross fell $3 million short of Paramount's Sunday estimate, which would have put the five-day opening at $198.2 million. Though shy of $200 million, it would have still ranked second among the all time five-day starts. However, Paramount revised its grosses from Wednesday and Thursday upward, and that's what pushed the total past $200 million. Wednesday went from $60.6 million to $62.0 million, and Thursday went from $28.6 million to $29.1 million. Paramount reported that the differences came from unreported showings from the movie's midnight openings on Wednesday night, which went from the previously reported $16 million at around 3,000 theaters to $16.8 million at close to 3,300 theaters, as well as late reports from institutional IMAX locations and theaters in Puerto Rico and some Caribbean islands (which the studio counts in its domestic numbers), which accounted for $1.1 million of the difference.

 

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