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June 23-25 Weekend Thread | TF5 45M, Cars 3 24.0, Wonder Woman 24.9 (10th highest 4th weekend of all time and biggest 4th weekend of 2017)

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Just now, aabattery said:

 

Eh. The filmmakers and cast are probably happier with an R-rating. There's not much point neutering the film for an audience that isn't really going to be interested in the first place. Opening an underground casino isn't really that appealing to younger demo's IMO. Nor should it be, I guess. 

 

I disagree 100% - mom and dad becoming quirky criminals in an insane attempt to pay for their kid's college and trying to keep it secret from that kid is a comedy concept that could totally work for teens and their parents.  If you watch the preview 1/2 of it deals with that part and the whole process, not the casino part...and having watched the finger scene without seeing what was cut off or the missing finger, it plays funnier PG-13 b/c you had to guess what was cut off the other way and imagination works so much better than lousy special effects... 

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3 minutes ago, That One Guy said:

 

What is appealing to a younger demo, however, is Will Ferrell.  Look how well Daddy's Home did with families over Christmas last year.  It was pretty much the family movie to see after Star Wars.

 

Amen.  He and Jim Carrey have that in common...

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http://forums.boxofficetheory.com/topic/20544-the-house-06302017-warner-brothers-will-ferrell-amy-poehler-trailer-2-on-page-1/

 

One thing I noticed: Any time something negative on a film comes out, the perception of it can shift dramatically.  Look at this thread: Before the announcement of lack of critic screenings, the worst reaction was someone saying they're not a particular fan of Will Ferrell.  Now, you'd swear everyone on the board thinks it looks worse than cancer (hyperbole of course, but still).

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1 hour ago, baumer said:

From Guru

 

The domestic total for Wonder Woman vaulted past the triple century mark on Friday ending at $318.4M matching Iron Man from 2008. Later this week, Diana will race past Suicide Squad and Batman v Superman to become the top-grossing film from the DC Extended Universe entering the all-time Top 50 in the process. A domestic final of about $390M is possible, but $400M can't be ruled out just yet.  :sparta:

 

I don't see the 400 yet but both GOTG2 and WW seems to be heading towards a 390m finish or thereabouts. Will be interesting to see if one or both can match or exceed IM adjusted (392). If either one does it that would be phenomenal. It will be a very close race. WW has been way ahead of  GOTG2 till now but guardians had some great weekly holds from 3rd week onwards barring that week where WW opened. Whether WW can overtake gotg2 or reach 400 will depend on how it holds the next 2 weeks. Next week we have 3 3000+ (1 4000+) theater opening so it will lose theaters and screens and the week after it will face direct competition with another SH movie. 

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I think it's cute how this showdown was supposed to be close once upon a time : http://www.boxofficemojo.com/showdowns/chart/?view=weekend&id=wwhgmj2.htm

Not unreasonable either. WONDR was expected to improve upon DCEU legs but still fall below 3x.

 

Now it needs slightly lesser than SS legs to hit 400: http://www.boxofficemojo.com/showdowns/chart/?view=weekend&id=dcuni.htm

SS had a 12.25 4th weekend and added 42 more (3.42x) to it's cume.

WONDR has had a 25.1 4th weekend and needs 81.6 (3.25x) for 400. SS legs (3.42x) will take WONDR to ~404...above SM1.

 

Edited by a2knet
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1 minute ago, That One Guy said:

http://forums.boxofficetheory.com/topic/20544-the-house-06302017-warner-brothers-will-ferrell-amy-poehler-trailer-2-on-page-1/

 

One thing I noticed: Any time something negative on a film comes out, the perception of it can shift dramatically.  Look at this thread: Before the announcement of lack of critic screenings, the worst reaction was someone saying they're not a particular fan of Will Ferrell.  Now, you'd swear everyone on the board thinks it looks worse than cancer (hyperbole of course, but still).

I still think it looks fun, but no reviews and poor marketing/buzz/awareness mean this thing is going to bomb hard.

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Just now, That One Guy said:

 

EC said it was okay, which is confirmed by this:

 

 

I know this, so why isn't WB holding screenings? Awareness is low for this to begin with, and meh reviews would be better than none.

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The House is the kind of movie which would probably be hurt by bad reviews ahead of time and Tomato power. It could be a 5/10 movie which would get 20% on RT. Rather than risk that, let the cast and the trailers do the marketing. Comedies are being burned by RT a lot more than other genres because of a lack of fan rush and the 18-35 age group being the biggest group which lets reviews decide the movie choice.

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18 minutes ago, That One Guy said:

http://forums.boxofficetheory.com/topic/20544-the-house-06302017-warner-brothers-will-ferrell-amy-poehler-trailer-2-on-page-1/

 

One thing I noticed: Any time something negative on a film comes out, the perception of it can shift dramatically.  Look at this thread: Before the announcement of lack of critic screenings, the worst reaction was someone saying they're not a particular fan of Will Ferrell.  Now, you'd swear everyone on the board thinks it looks worse than cancer (hyperbole of course, but still).

 

Well, there were poor presale posts on another board...

And I've posted about the R mistake a few days ago...b/c my teen, who's seen the previews, that it was hilarious and wanted to go for a mom/daughter night...and the R means we aren't doing that...especially having now seen the R trailer (vs the PG 13 ones I've gotten...even somehow on Baywatch...go figure:)...

 

But I think it's smart to skip critic reviews...it's a comedy (EDIT since I was led astray by a PP:), and the critics would probably see it as another easy target, no matter how good or bad this is, so might as well give the movie a chance to get Ferrell/Poehler fans to see it before the critics' poison the feedback well...you might get them to drown out the critics if your movie isn't awful...

Edited by TwoMisfits
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Just now, WrathOfHan said:

I know this, so why isn't WB holding screenings? Awareness is low for this to begin with, and meh reviews would be better than none.

 

Maybe they're trying to test the idea of having no critic screenings on the film and seeing if it has a positive or negative impact on the box office.

 

Actually...I wonder is WB is intentionally not marketing this movie and holding back reviews on purpose to show other studios that holding back reviews has a worse impact than showing the actual reviews.  That way, when every studio has a shitty tentpole on their hand, they almost immediately release critics reviews instead of waiting for them.  On the other hand, WB will consistently make masterpieces.  CONSPIRACY!

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