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Weekend Estimates (Deadline) The Lorax - 70M+

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I think the movie looks very colorful and appealing to young kids. Apparently it is getting good reviews too which means it should have good legs to go along with a great opening. One of the problem with many animated movies last year was that they didn't "look" as good. Movies like Cars 2, KFP 2 and Rango just weren't as visually appealing as The Lorax or even Rio.

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All bets are off for all movies not just those two.I am absolutly stunned I was expecting 50m at most.
Of course. I only mentioned those two cause they are the next two expected big films with a built in fan base ala Lorax as a Seuss character. Edited by Captain Craig
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Rio was also really colorful. I guess the adaptation of a Dr. Seuss book and the voices of Taylor Swift and Zac Efron are a big draw.

Rio missing 150M was always a mystery to me. When I saw it, the audience applauded twice. (towards the end and when the credits started rolling) I wonder what happened.
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I think the movie looks very colorful and appealing to young kids. Apparently it is getting good reviews too which means it should have good legs to go along with a great opening. One of the problem with many animated movies last year was that they didn't "look" as good. Movies like Cars 2, KFP 2 and Rango just weren't as visually appealing as The Lorax or even Rio.

I know exactly what you're saying but Rango was absolutely gorgeous. I wish it made more.
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I know exactly what you're saying but Rango was absolutely gorgeous. I wish it made more.

Rango should've been the biggest animated film of 2011. Definitely a very creative film and unlike anything else. I wish more animated films like that would be made.
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I wonder if this could cross 300m. There is no competition for a long time and it is getting good word of mouth.

Without summer weekdays it will be tough. Probably will drop big tomorrow.
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My reaction to that number:- WTF?!?!?!!!!!!!!!!!?!?!?!?!??!??????????????!!!!!!!!!!!!!!!!???????????'gfbgbdvgfbvdgcnfymj,dzxvmvnhbKIDS WENT NUTS THIS WEEKEND!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1(the truth is that The Lorax looks more appealing than every animation movie released last year!)

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To me, only Rio and Puss in Boots looked more appealing from last year animation movies (and Tintin, but this is not really animation). But we are not kids.

Edited by CJohn
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Simply amazing for Lorax. I had high expectations for it but it even beat my lofty prediction of $60-65m. What's craziest is all it needs is a 4.2.x multiplier (not a hard multiplier for an animated movie wih good WOM to hit) and it would hit 300m! :blink: I couldn't be happier to FINALLY see an animated movie kick ass again at the box office. Was getting a little scared for the genre after 2011. Hopefully this is foreshadowing a great year for animation.

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