The Box Office Buzz and Tracking Thread (December 2021 - July 2023)

[Krissykins]

I’m expecting around $100-120m. 

[keysersoze123]

Alpha is the biggest chain and its doing extremely well. MTC2 tends to be more backend loaded. Sacremento does not have any Alpha theaters(or just 1). So its definitely not representative of overall market. Just look at @Eric Says Trans Rights update. Phily is more Alpha and that provides much stronger comps. Plus this movie will have uber strong reviews and that will help big time. Its definitely not just making 15m in previews. That would be mean lower than BW as Tue/Wed itself would be close to 4m and looking at Alpha its WAY higher than BW at this point without any review/ratings boost. 

[excel1]

2 minutes ago, keysersoze123 said:

Alpha is the biggest chain and its doing extremely well. MTC2 tends to be more backend loaded. Sacremento does not have any Alpha theaters(or just 1). So its definitely not representative of overall market. Just look at @Eric Says Trans Rights update. Phily is more Alpha and that provides much stronger comps. Plus this movie will have uber strong reviews and that will help big time. Its definitely not just making 15m in previews. That would be mean lower than BW as Tue/Wed itself would be close to 4m and looking at Alpha its WAY higher than BW at this point without any review/ratings boost. 

 

Everyone going to be so shocked when previews come in at $35m.

[Menor the Destroyer]

30 minutes ago, excel1 said:

 

Everyone going to be so shocked when previews come in at $407m

Fixed. 

[BestPicturePlutoNash]

WB should honestly just drop reactions now, why not? An entire week of good buzz and reviews until opening Thursday seems ideal.

 

Though, I guess reviews/tweets Monday still gives enough time for the final days and last minute presales? 

[BadOlCatSylvester]

2 minutes ago, BestPicturePlutoNash said:

WB should honestly just drop reactions now, why not? An entire week of good buzz and reviews until opening Thursday seems ideal.

 

Though, I guess reviews/tweets Monday still gives enough time for the final days and last minute presales? 

You know very well why lifting the embargo this week is a bad idea.

[excel1]

They need to release them when social media is not preoccupied with Ukraine. Give it a few days.

[BestPicturePlutoNash]

16 minutes ago, BadOlCatSylvester said:

You know very well why lifting the embargo this week is a bad idea.

Does the Ukraine/Russia conflict even matter to Americans who will see Batman? And earlier in the week, there wasn't clear confirmation Putin would invade. 

 

There's nothing else culturally going on. Reviews out this week, fan event reactions next week. Would have been perfect build-up

[Madhuvan]

$20m+ previews is basically guaranteed imo . Reviews will push it closer to $25m

[Porthos]

23 minutes ago, BestPicturePlutoNash said:

WB should honestly just drop reactions now, why not?

 

Because they are obviously concerned about plot details getting out.  Hence "treating it like Avengers/Star Wars Saga" films.

 

I don't think they should be, but this is the tact they've decided to take.

 

--

 

More to a point, as long as the film is good/great as WB thinks it's gonna be, it really doesn't matter in the long run if Joe or Jane Ticket Buyer buys a ticket a week before release or the Monday after OW after hearing all of the reactions.  Ticket sales are ticket sales and as long as someone eventually buys a ticket, I don't think WB cares all that much when it is.

 

(is also the PoV that one is saying something by treating a film like an Event Release even if it doesn't have an Event Release Hype to go with it)

[ThomasNicole]

41 minutes ago, BestPicturePlutoNash said:

Does the Ukraine/Russia conflict even matter to Americans who will see Batman? And earlier in the week, there wasn't clear confirmation Putin would invade. 

 

There's nothing else culturally going on. Reviews out this week, fan event reactions next week. Would have been perfect build-up

The whole media and social media is talking about Russia / Ukraine, drop reactions right now and it would be overshadowed easily. 

 

WB even delayed the Fantastic Beasts trailer that was supposed to come out today (probably because they known the video would be overshadowed).

 

Monday is very close and i'm sure it will be a way better timing to drop reactions to a movie than today / tomorrow.

[BruiseCruise]

4 straight days of people buzzing about the movie leading up to FSS and the walkups should be excellent

[Inceptionzq]

On 2/22/2022 at 4:50 PM, Inceptionzq said:

The Batman Denver Preview Showings

AMC Westminster 24

Total

596

3112

19.15%

AMC Highlands Ranch 24

Total

378

3405

11.10%

 

SEATS SOLD	SOLD PAST 2 DAYS	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
2185	213	29492	7.41%	14	190

 

AMCs sold	1626
Cinemarks sold	153
Regals sold	239
Harkins sold	167

 

Tuesday:

1046

14

1428

Wednesday:

790

52

1227

Overall:

4021

279

32147

 

0.292x NWH T-19 (14.60M)

2.43x Eternals T-9 (23.09M)

1.96x Black Widow T-9 (25.87M)

The Batman Denver Preview Showings

AMC Westminster 24

Total

641

3112

20.60%

AMC Highlands Ranch 24

Total

400

3405

11.75%

 

SEATS SOLD	SOLD PAST 2 DAYS	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
2399	214	29492	8.13%	14	190

 

AMCs sold	1745
Cinemarks sold	180
Regals sold	291
Harkins sold	183

 

Tuesday:

1061

15

1428

Wednesday:

845

55

1227

Overall:

4305

284

32147

 

0.298x NWH T-7 (14.90M)

2.41x Eternals T-7 (22.92M)

1.82x Black Widow T-7 (24.08M)

 

Pretty much identical 2 day pace as last time. 

[Inceptionzq]

On 2/22/2022 at 4:57 PM, Inceptionzq said:

The Batman Megaplex

 

Tuesday(5 showings): 2304(+3)/2741 in 5 theaters

Thursday(97 showings): 2361(+233)/28165 in 15 theaters

 

0.244x NWH's T-9 (12.20M)

3.34x Eternals' T-9 (31.73M)

1.87x Black Widow T-9 (24.68M)

 

Friday(145 showings): 2086(+316)/44973 in 15 theaters

0.147x NWH's T-10 (10.57M)

1.85x Eternals' T-10 (39.48M)

1.16x Black Widow T-10 (30.51M)

 

Saturday(152 showings): 1094(+167)/46754 in 15 theaters

0.137x NWH's T-11 (10.12M)

1.96x Eternals' T-11 (47.28M)

 

Sunday(101 showings): 267(+50)/32941 in 15 theaters

0.143x NWH's T-12 (9.18M)

2.14x Eternals' T-12 (34.95M)

The Batman Megaplex

 

Tuesday(5 showings): 2328(+24)/2741 in 5 theaters

Thursday(97 showings): 2774(+413)/28165 in 15 theaters

 

0.253x NWH's T-7 (12.65M)

3.13x Eternals' T-7 (29.74M)

1.80x Black Widow T-7 (23.76M)

 

Friday(145 showings): 2509(+423)/44973 in 15 theaters

0.165x NWH's T-8 (11.87M)

1.94x Eternals' T-8 (41.40M)

1.14x Black Widow T-8 (29.98M)

 

Saturday(152 showings): 1344(+250)/46754 in 15 theaters

0.151x NWH's T-9 (11.16M)

1.92x Eternals' T-9 (46.31M)

 

Sunday(101 showings): 303(+36)/32941 in 15 theaters

0.142x NWH's T-10 (9.11M)

2.12x Eternals' T-10 (34.62M)

 

Pace is picking up here for the most part

[Inceptionzq]

On 2/22/2022 at 5:03 PM, Inceptionzq said:

The Batman Alamo Drafthouse

 

Thursday(222 showings): 9688(+781)/31377 ATP: $14.91

0.378x NWH's T-9 (18.90M)

1.89x Eternals T-9 (17.96M)

 

Friday(327 showings): 9814(+928)/46788 ATP: $15.05

0.430x NWH's T-10 (30.93M)

2.12x Eternals T-10 (45.24M)

 

Saturday(347 showings): 9615(+1184)/50030 ATP: $14.51

0.436x NWH's T-11 (32.22M)

2.05x Eternals T-11 (49.45M)

 

Sunday(320 showings): 4212(+679)/45569 ATP: $14.45

0.371x NWH's T-12 (22.81M)

1.53x Eternals T-12 (24.98M)

The Batman Alamo Drafthouse

 

Thursday(222 showings): 10895(+1207)/31377 ATP: $14.88

0.412x NWH's T-7 (20.60M)

1.99x Eternals T-7 (18.91M)

 

Friday(327 showings): 10807(+993)/46788 ATP: $15.01

0.452x NWH's T-8 (32.51M)

2.14x Eternals T-8 (45.67M)

 

Saturday(347 showings): 10780(+1165)/50030 ATP: $14.46

0.457x NWH's T-9 (33.77M)

2.12x Eternals T-9 (51.13M)

 

Sunday(320 showings): 4868(+656)/45569 ATP: $14.34

0.387x NWH's T-10 (24.84M)

1.65x Eternals T-10 (26.94M)

[Dragoncaine]

1 hour ago, BruiseCruise said:

4 straight days of people buzzing about the movie leading up to FSS and the walkups should be excellent

WB is going to have a flood of social media reactions and reviews all landing at the same time on Monday afternoon, followed the next day by fan hype, then two more days coasting on the (presumably very positive) reception. If they played their cards right, this thing could truly explode in its final week

[keysersoze123]

 

[Joyous Legion]

8 minutes ago, keysersoze123 said:

 

Between drive-ins and art houses should easily set the pandemic record. Maybe actuals in the 4400s?

[Tinalera]

The Batman

Toronto Ontario Greater Toronto Area

Thurs March 3 (taken feb 24

13 Theatres

147 shows

Total Sold 4055

Total Remaining 33071

Total Seats 37126

Percentage 10.92

 

All Mandates except masks end March 1 in Ontario (its rumored Masks will be gone by mid to late march). Toronto adding a lot of seats for Thursday showings with sales going up as well. As I have said before Friday I don't do a count till the Wed Before opening because SO many seats/showings get added on that day.

[BestPicturePlutoNash]

The AMC here still operating at limited showtimes. I understood when market was low on content but why would you lose Batman matinees? 11am DOLBY, 12 IMAX in stead of opening for 3pm DOLBY