THOR: LOVE AND THUNDER WEEKEND THREAD | The hammer swings down with 144.2 DOM, 302 WW, the 3rd-biggest 2022 opening | Minions 46.1, TGM 15.5, Elvis 11.2, JWD 8.6

[lorddemaxus]

2 hours ago, charlie Jatinder said:

You guys have just grown old.

What does this even mean? 

[THUNDER BIRD]

3 minutes ago, BestPicturePlutoNash said:

He's not wrong. Thor following Ragnarok (a fan fave) and both IW+EG should have been a massive opening. All the solo movies following big crossovers had a bigger bump

Thor 4 literally had nothing except increase in popularity of Thor in its favor.

 

Ragnarok itself had a big opening due to not being a solo movie, it had Hulk, trailers were excellent, trailers had big moments to attract audience like Hela breaking the hammer, Thor vs Hulk.

 

Infact Thor vs Hulk was the biggest factor there. 

 

Thor L&T had Thor after IW & Ragnarok's reception, but trailers were lackluster, not much of a hook to entice audience, marketing was downer, literally everyone knew GOTG won't be in movie except for some minutes and Jane isn't Hulk.

 

And Ragnarok was the last movie before Infinity War..... Thor 4 was just a standalone adventure. 

[ThomasNicole]

Thor opening wasn't bad but it is disappointing, there's no way to spin that. 

 

Especially because we know the main reason is the meh reception. Pretty sure if reviews came in 85% instead of 68% and CS ended up being an A, we would be talking about 160-170M opening at least.

[BestPicturePlutoNash]

Just now, THUNDER BIRD said:

Thor 4 literally had nothing except increase in popularity of Thor in its favor.

 

Ragnarok itself had a big opening due to not being a solo movie, it had Hulk, trailers were excellent, trailers had big moments to attract audience like Hela breaking the hammer, Thor vs Hulk.

 

Infact Thor vs Hulk was the biggest factor there. 

 

Thor L&T had Thor after IW & Ragnarok's reception, but trailers were lackluster, not much of a hook to entice audience, marketing was downer, literally everyone knew GOTG won't be in movie except for some minutes and Jane isn't Hulk.

 

And Ragnarok was the last movie before Infinity War..... Thor 4 was just a standalone adventure. 

Thor 4 was continuing his arc from Endgame

[Doffy]

2 minutes ago, The Dark Alfred said:

Why should Thor open to 200m? That is just an asanine take. This franchise doesn't produce great films. Only Ragnarok was outstanding. Maybe expectations were unrealistic for some people. The fourth entry just posted the BEST opening of the franchise. That is obviously can't be anywhere near a disaster. By the same logic Minions: Rise of Gru is a disappointment not matching Minions inflation adj?

Dm3 reception is bad compared to Ragnarok which is critically acclaimed so a sequel to Ragnarok should do atleast im3 numbers.

[XXR & Friends]

1 minute ago, Noctis said:

Ragnarok in 2017 opened to $122m, which adjusts to $146m today.

 

The fact that it didn't open to what it did has nothing to do with the pandemic and everything to do with poor marketing and underwhelming WOM/reviews. 

 

It's a sequel to a massively popular film...it should have opened to AT LEAST $160m.

 

 

 

It's almost entirely just reviews/WOM. Thursday walkup increases being on par with the % of TGM and JWD showed what this could have done, before the poor WOM kicked in. If this had Ragnarok, Shang Chi or NWH level reception I think we'd be looking at something like....

 

33-50-53-43 instead of 29-41-42-32

[charlie Jatinder]

2 minutes ago, lorddemaxus said:

What does this even mean? 

Old people have habit to claim that the stuff when they were young was better. 

 

I am sure in 10 years I will be thinking that 2010s stuff was better than 2030s

[Jonwo]

The way people are reacting, you'd think Marvel was in trouble but it clearly isn't. It's still a huge revenue generator for Disney. Even the non MCU films like Venom and Morbius bring in the dosh.

 

 

[cannastop]

1 minute ago, charlie Jatinder said:

Old people have habit to claim that the stuff when they were young was better. 

 

I am sure in 10 years I will be thinking that 2010s stuff was better than 2030s

I wonder if the MCU will still be going as-is in the 2030s. bur that's long enough away.

[ringedmortality]

1 minute ago, charlie Jatinder said:

Old people have habit to claim that the stuff when they were young was better. 

 

I am sure in 10 years I will be thinking that 2010s stuff was better than 2030s

 

Nostalgia is playing a factor but one can't deny that a lot of the films from that era looked like they had a personality at least.

[THUNDER BIRD]

1 minute ago, BestPicturePlutoNash said:

Thor 4 was continuing his arc from Endgame

People don't go to theaters for arcs though, and what arc exactly? Finding himself for nth time?

 

Infact i would say Endgame ruined the boost Ragnarok & Infinity War provided to Thor.

 

If you put Ragnarok and Thor 4 at same time, Ragnarok will open bigger 10/10 times. Thor vs Hulk is just a bigger deal.

 

But Thor's increase in popularity did allow Thor 4 to open bigger than Ragnarok, maybe with good reception it could've been 155-160, but 200 is just hilarious.

[charlie Jatinder]

Just now, Jonwo said:

The way people are reacting, you'd think Marvel was in trouble but it clearly isn't. It's still a huge revenue generator for Disney. Even the non MCU films like Venom and Morbius bring in the dosh.

 

 

MCU is now what DCEU was in 2016. Numbers were big but quality was eh. Improve the quality or DCEU fate isn't inconceivable.

 

Though MCU has a bigger goodwill earned, so they may survive for longer period than DCEU

[cax16]

As I said yesterday, people are seeing other posters discussing their disappointment in this opening as saying it’s a failure or absolutely awful. We all know this is a “good” amount for a Thor movie to open at, the disappointment comes from the potential of what it “could” of opened at. 

[The Dark Alfred]

This OW may be disappointing to some of you. Reality is different, it is a great OW. The studio is happy with it, the industry is happy with it, everyone involved with the film is happy with it. Yes, it could have opened to 160m if the reviews were better, but since the mixed WoM rumours started to spill it was obviously not opening that high. Marketing was great. Given all that it's a great opening. Had the film not been avarage at best it would have had stronger Sat-Sun holds. This 200m talk is just utterly illogical and unrealistic. You guys do realize that you are expecting Thor 4 to open as high as Black Panther? lol

Edited July 10, 2022 by The Dark Alfred

[charlie Jatinder]

2 minutes ago, cannastop said:

I wonder if the MCU will still be going as-is in the 2030s. bur that's long enough away.

If they don't improve the quality, they won't.

 

They could exist like Xmen, DC do now but not the form they do now.

[Jonwo]

1 minute ago, charlie Jatinder said:

MCU is now what DCEU was in 2016. Numbers were big but quality was eh. Improve the quality or DCEU fate isn't inconceivable.

 

Though MCU has a bigger goodwill earned, so they may survive for longer period than DCEU

Marvel and the MCU aren't going to die. Not when they still have their big guns coming down the line.

[THUNDER BIRD]

Thor's popularity boost was due to him being a badass warrior character, he was finally cool after Ragnarok and Infinity War showings. He was destroying armies in battlefield for breakfast and saving the day when all hope seemed lost.

 

Then came Endgame.

Edited July 10, 2022 by THUNDER BIRD

[vale9001]

5 minutes ago, ThomasNicole said:

Thor opening wasn't bad but it is disappointing, there's no way to spin that. 

 

Especially because we know the main reason is the meh reception. Pretty sure if reviews came in 85% instead of 68% and CS ended up being an A, we would be talking about 160-170M opening at least.

 

what do you mean? I  don't think metacritic can impact that much. Maybe is simplier: the reviews have a reason so the WOM is bad.

 

If critics ae so influential for the genre Joker shouldn't have exceed the expectations in the first weekend. When people goes on twitter after the previews or friday and they write "joker is best movie ever, just incredible" who cares about the critics. The ones really reading that stuff are people already interested in a movie.

[grey ghost]

Almost the two biggest opening weekends of 2022.

 

Fire Feige.

[Jonwo]

1 minute ago, The Dark Alfred said:

This OW may be disappointing to some of you. Reality is different, it is a great OW. The studio is happy with it, the industry is happy with it, everyoine involved with the film happy with it. Yes, it could have opened to 160m if the reviews were better, but since the mixed WoM rumours started to spill it was obviously not opening that high. Given all that it's a great opening. This 200m talk is just utterly illogical and unrealistic. You guys do realize that you are expecting Thor 4 to open as high as Black Panther? lol

There is a been a lot of hot takes about Disney/Pixar/Marvel being in trouble which makes no sense whatsoever.