The Box Office Buzz, Tracking, and Pre-Sale Thread

[Shawn Robbins]

Sony seems to be amping up the "opens Thursday" aspect for FE in marketing this week. Might be worth factoring into expected multipliers, especially with the 2pm start. They did something very similar with 65 last spring.

[Issac Newton]

Anyone tracking Exhuma (I heard it's getting an expansion??) - Last WKend Exhuma posted $22K PTA in 3 Theatres ($66K 3-Days Debut)

 

@Shawn Robbins, Will I see Anya on next BOP Long Range Forecast?? - Spy x Family Code: White

 

[Shawn Robbins]

21 minutes ago, Issac Newton said:

Anyone tracking Exhuma (I heard it's getting an expansion??) - Last WKend Exhuma posted $22K PTA in 3 Theatres ($66K 3-Days Debut)

 

@Shawn Robbins, Will I see Anya on next BOP Long Range Forecast?? - Spy x Family Code: White

 

Not sure yet, but hopefully. I want to make sure I have enough data on hand before throwing out a public range since I haven't done a robust track of that specific franchise before.

 

It might be one of those that leans more on the guts-and-data model than the data-and-guts, if you know what I mean. 😄

[el sid]

3 hours ago, leoh said:

here it’s working perfectly 

Very helpful ;).

 

I wait a little bit, sometimes these problems vanish all by itself. If not I will contact the Help Desk.

I just wanted to inform the forum why I don't post something. 

[leoh]

31 minutes ago, Shawn Robbins said:

Not sure yet, but hopefully. I want to make sure I have enough data on hand before throwing out a public range since I haven't done a robust track of that specific franchise before.

 

It might be one of those that leans more on the guts-and-data model than the data-and-guts, if you know what I mean. 😄

hahah i get it 😆

[vafrow]

Civil War is up for sale on MTC4. I won't be doing a track on this, at least for now.

 

The special screenings of the Kubrick films are up and are for sale.

 

Spiderman special screenings are listed, but not yet up for sale.

[Krissykins]

Deadline going with $45m for Ghostbusters and low single digits for Immaculate (boo).

 

Location counts: 4300 and 2354.

 

Ghostbusters budget: $100m. 

[Tinalera]

Ghostbusters Frozen Empire

Thurs Mar 21 Fri Mar 22 (T-3)

Vancouver and Calgary Canada

 

		# theatre	#show	Seats Sold	Seats Rem	Ttl seat	Percent
Vancouver	Thurs	3	13	140	2864	3004	0.0466
	Fri	3	18	229	3847	4076	0.0561
		# theatre	#show	Seats Sold	Seats Rem	Ttl seat	Percent
Calgary	Thurs	4	20	148	4493	4641	0.0318
	Fri	4	25	147	3230	3377	0.0435

[leoh]

49 minutes ago, Krissykins said:

Deadline going with $45m for Ghostbusters and low single digits for Immaculate (boo).

 

Location counts: 4300 and 2354.

 

Ghostbusters budget: $100m. 

with all due respect to the people who disagree, Ghostbusters is always opening with more than 40 million and is always making more than 100M domestically. It did this even during the pandemic, when only 10 movies managed to get over 120M domestically in 2021.
 

On a cultural aspect, Ghostbusters brand is really strong in the US. How many franchises have over 400k followers on Instagram? And hundreds of thousands on YouTube?

 

This cultural aspect allows Ghostbusters to get the interest from even the smallest theaters which usually don’t release blockbusters and have a more independent approach. We are not in the summer (when seasonal locations are open) and still it’s releasing in 4300 locations, by far the widest release this year.

Edited March 19 by leoh

[Inceptionzq]

On 3/18/2024 at 3:37 PM, Inceptionzq said:

Ghostbusters Frozen Empire Denver Thursday

AMC Westminster 24

Total

204

2091

9.76%

AMC Highlands Ranch 24

Total

217

2005

10.82%

 

SEATS SOLD	SOLD PAST 6 DAYS	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
1023	400	20830	4.91%	13	102

 

0.787	Black Adam T-3	5.98M
0.609	Transformers T-3	5.36M
1.243	GB Afterlife T-3	5.59M

Ghostbusters Frozen Empire Denver Thursday

AMC Westminster 24

Total

228

2091

10.90%

AMC Highlands Ranch 24

Total

252

2005

12.57%

 

SEATS SOLD	SOLD PAST DAY	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
1235	212	20830	5.93%	13	102

 

0.961	Fast X T-2	7.21M
0.775	Black Adam T-2	5.89M
0.643	Transformers T-2	5.65M
1.197	GB Afterlife T-2	5.39M

[Inceptionzq]

On 3/18/2024 at 3:39 PM, Inceptionzq said:

Ghostbusters Frozen Empire Alamo Drafthouse [+6 days of sales]

T-3 Thursday

171 Showings

3748

+1006

25146

ATP:

16.74

1.086

GB Afterlife T-3

4.89M

 

T-4 Friday

203 Showings

4076

+1335

30256

ATP:

16.65

1.223

GB Afterlife T-4

14.86M

 

T-5 Saturday

209 Showings

4895

+1716

31613

ATP:

15.61

1.411

GB Afterlife T-5

23.20M

 

T-6 Sunday

191 Showings

2638

+953

28045

ATP:

15.01

1.525

GB Afterlife T-6

16.65M

Ghostbusters Frozen Empire Alamo Drafthouse

T-2 Thursday

224 Showings

4253

+505

30454

ATP:

16.66

1.102

GB Afterlife T-2

4.96M

 

T-3 Friday

303 Showings

4806

+730

41555

ATP:

16.52

1.214

GB Afterlife T-3

14.75M

 

T-4 Saturday

305 Showings

5690

+795

42438

ATP:

15.62

1.407

GB Afterlife T-4

23.13M

 

T-5 Sunday

276 Showings

3033

+395

37555

ATP:

14.92

1.503

GB Afterlife T-5

16.41M

[Inceptionzq]

On 3/18/2024 at 3:41 PM, Inceptionzq said:

Ghostbusters Frozen Empire Emagine Entertainment

T-3 Thursday

148 Showings

756

+406

24684

0.861

Transformers T-3

7.58M

 

T-4 Friday

198 Showings

1402

+797

33358

1.253

Transformers T-4

21.11M

 

T-5 Saturday

198 Showings

1177

+746

33985

1.535

Transformers T-5

29.69M

 

T-6 Sunday

202 Showings

502

+314

33711

1.144

Transformers T-6

17.72M

 

Gonna start tracking GxK tomorrow.

Ghostbusters Frozen Empire Emagine Entertainment

T-2 Thursday

163 Showings

967

+211

25926

0.892	Transformers T-2	7.85M
0.643	Fast X T-2	4.82M

 

T-3 Friday

286 Showings

1742

+340

41200

1.129	Transformers T-3	19.02M
0.709	Fast X T-3	14.55M

 

T-4 Saturday

293 Showings

1633

+456

43045

1.648	Transformers T-4	31.89M
1.214	Fast X T-4	27.32M

 

T-5 Sunday

279 Showings

656

+154

41279

1.247	Transformers T-5	19.33M
1.274	Fast X T-5	21.02M

[Inceptionzq]

Godzilla X Kong Denver Thursday

AMC Westminster 24

Total

136

1025

13.27%

AMC Highlands Ranch 24

 

Total

148

1823

8.12%

 

SEATS SOLD	SOLD PAST DAY	TOTAL SEATS	PERCENT SOLD	THEATERS	SHOWINGS
713	N/A	19117	3.73%	12	100

 

0.702	Transformers T-9	6.18M
0.359	AtSV T-9	6.23M
1.059	Black Adam T-9	8.05M

[Inceptionzq]

Godzilla x Kong Alamo Drafthouse

T-9 Thursday

118 Showings

1869

+1869

18813

ATP:

16.40

0.355	AtSV T-9	6.16M
1.201	Black Adam T-9	9.13M

 

T-10 Friday

157 Showings

2174

+2174

25951

ATP:

15.58

0.449	AtSV T-10	15.48M
1.614	Black Adam T-10	30.81M

 

T-11 Saturday

152 Showings

1531

+1531

25125

ATP:

15.12

0.325	AtSV T-11	12.15M
1.122	Black Adam T-11	26.59M

 

T-12 Sunday

134 Showings

509

+509

22870

ATP:

16.11

0.177	AtSV T-12	5.52M
1.129	Black Adam T-12	18.74M

[Inceptionzq]

Godzilla x Kong Emagine Entertainment

T-9 Thursday

128 Showings

503

+503

20903

0.996	Transformers T-9	8.77M
0.298	AtSV T-9	5.18M

 

T-10 Friday

198 Showings

861

+861

32837

2.012	Transformers T-10	33.90M
0.539	AtSV T-10	18.61M

 

T-11 Saturday

202 Showings

726

+726

34066

1.962	Transformers T-11	37.97M
0.837	AtSV T-11	31.32M

 

T-12 Sunday

199 Showings

136

+136

32955

0.919	Transformers T-12	14.24M
0.401	AtSV T-12	12.54M

[TheFlatLannister]

On 3/18/2024 at 9:05 PM, TheFlatLannister said:

FLORIDA 

 

G x K: The New Empire

 

Thursday 

 

T-10

SHOWINGS	SEATS SOLD	TOTAL SEATS	PERCENT SOLD
583	3357	117356	2.9%

^{*numbers taken as of 6:00PM EST}

SEATS SOLD SINCE YESTERDAY

143

 

SHOWINGS ADDED SINCE YESTERDAY

2

 

SELLOUTS

0

 

COMPS

T-10

(0.577x) of Dune 2 $5.36M  

 

Comps average: $5.36M 

FLORIDA 

 

G x K: The New Empire

 

Thursday 

 

T-9

SHOWINGS	SEATS SOLD	TOTAL SEATS	PERCENT SOLD
583	3464	117356	3.0%

^{*numbers taken as of 6:00PM EST}

SEATS SOLD SINCE YESTERDAY

107

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

SELLOUTS

0

 

COMPS

T-9

(0.580x) of Dune 2 $5.39M  

 

Comps average: $5.39M 

[TheFlatLannister]

On 3/18/2024 at 9:10 PM, TheFlatLannister said:

FLORIDA 

 

Ghostbusters

 

Thursday 

 

T-3

SHOWINGS	SEATS SOLD	TOTAL SEATS	PERCENT SOLD
644	4725	130107	3.6%

^{*numbers taken as of 6:00PM EST}

SEATS SOLD SINCE YESTERDAY

466

 

SHOWINGS ADDED SINCE YESTERDAY

85

 

SELLOUTS

0

 

COMPS

T-3

(0.554x) of Dune 2 $5.15M  

(2.081x) of Argylle $3.54M  

 

Comps average: $4.35M 

 

Looks like yesterday was just a fluke @leoh 

FLORIDA 

 

Ghostbusters

 

Thursday 

 

T-2

SHOWINGS	SEATS SOLD	TOTAL SEATS	PERCENT SOLD
644	5615	130107	4.3%

^{*numbers taken as of 6:00PM EST}

SEATS SOLD SINCE YESTERDAY

890

 

SHOWINGS ADDED SINCE YESTERDAY

0

 

SELLOUTS

0

 

COMPS

T-2

(0.558x) of Dune 2 $5.19M  

(2.354x) of Argylle $4.00M  

 

Comps average: $4.60M 

 

Starting to look like $4.5M+

[abracadabra1998]

On 3/18/2024 at 5:48 PM, abracadabra1998 said:

 

Minneapolis St. Paul Area Previews:

 

Ghostbusters: Frozen Empire (T-3):

Day: T-3	Shows	New Seats	Sold	Seats	% Sold
Totals: 20 theaters	114	127	718	20693	3.47

 

Type of tix:		Total:	New:	Percentage:
PLFs:		535	97	74.51
MTC1:		348	51	48.47
Marcus:		89	17	12.4
Alamo:		103	17	14.35
Other chains:		178	42	24.79

 

Comps:

1.43x Aquaman and the Lost Kingdom: $6.42 Million

1.65x Wonka: $5.78 Million

0.58x BoSS: $3.32 Million

1.92x Haunted Mansion (w/ EA): $5.95 Million

0.5x Indy 5: $3.57 Million

0.47x MI7 (TUE): $3.29 Million

 

Average: $4.72 Million

 

Rose against all comps! Good stuff

 

Minneapolis St. Paul Area Previews:

 

Ghostbusters: Frozen Empire (T-2):

Day: T-2	Shows	New Seats	Sold	Seats	% Sold
Totals: 20 theaters	154	243	961	24689	3.89

 

Type of tix:		Total:	New:	Percentage:
PLFs:		653	118	67.95
MTC1:		452	104	47.03
Marcus:		119	30	12.38
Alamo:		115	12	11.97
Other chains:		275	97	28.62

 

Comps:

1.88x Wonka: $6.6 Million

0.66x BoSS: $3.82 Million

2.25x Haunted Mansion (w/ EA): $6.98 Million

0.55x Indy 5: $3.99 Million

0.53x MI7 (TUE): $3.73 Million

 

Average: $5.02 Million

 

Pulled numbers quite a bit later than usual, so the numbers will be a little inflated. Still quite good and again rose against all comps; I would give more weight to the sequels in my comps versus the other ones, but MTC1 being under 50% cannot be ignored. Quite good numbers in smaller and local chains

[keysersoze123]

On 3/18/2024 at 9:44 PM, keysersoze123 said:

Ghostbusters: Frozen Empire MTC1

Previews(T-3) - 35911/600694 613307.75 3162 shows +4265

Friday - 28366/705304 470629.58 3769 shows +4329 

 

Really good day. Thinking 5m previews is in play and low 40s OW at this point. Pace has picked up really well past 3 days. 

Ghostbusters: Frozen Empire MTC1

Previews(T-2) - 42457/648689 717442.05 3505 shows +6546

Friday - 38457/917971 630567.65 5130 shows +10089

 

not as good as what I expected with Tmobile deal. 

Edited March 20 by keysersoze123

[charlie Jatinder]

3 minutes ago, keysersoze123 said:

Ghostbusters: Frozen Empire MTC1

Previews(T-2) - 42457/648689 717442.05 3505 shows

Friday - 38457/917971 630567.65 5130 shows

 

not as good as what I expected with Tmobile deal. 

THU is meh but FRI is good and its finally ahead of Wonka.