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hasanahmad

Thursday Box Office Estimates MAD3 5.4, Prom 3.3, Snow 2.2

By hasanahmad, in Numbers and Data

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Ozymandias Global Phenomenon

Ozymandias

Posted
Posted (edited)

Yep, it is NBA. I was expecting moderate drop for Prometheus as it has dropped with NBA games on past Saturday, this Tuesday and Thursday but 18% is a bit more than even I was expecting. It should have a good Friday though. One more thing to keep in mind for the game this sunday, movies that are playing well in big cities (Moonrise Kingdom, TBEMH, SW&TH etc.) are also being moderately affected by every game. They should have a good Friday, Saturday but they will likely have a worse than average drop on Father's day. I am expecting PROM to drop by over 25% on Father's day.

I thought Father's day usually softens drops?

Plus.. this is a dude's movie. One of my female friends had a problem with Shaw getting pregnant with a xenomorph lmao. She didn't necessarily hate that, she just thought it was really fucked up from a women's POV.

Edited by Shpongle
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TLK Blockbuster

TLK

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Posted

I thought Father's day usually softens drops?

It does but the combination of R-rating and NBA game is not good for PROM. Hangover 2 and Bridesmaids weren't helped by Father's day last year. Prometheus is a different kind of animal so I guess a sub-20 drop is possible but it is usually the PG/PG-13 movies that drop best on father's day.
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ecstasy Global Phenomenon

ecstasy

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Dictator, also R, dropped 15%.... food for thought.But really who gives a shit, everybody just needs to bow to THG :worthy: :worthy:

3 months and holding like a boss. Credit where credit is due.
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Chewy Global Phenomenon

Chewy

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3 months and holding like a boss. Credit where credit is due.

Fangirls don't give up on their flicks because unlike fanboys they don't have a new picture aimed squarely at them every 3 weeks
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Punishment Box Office Gold

Punishment

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Posted (edited)

Damn. That Prom drop sticks out like a sore thumb.

I think that -18% Thursday drop for Prom is a record for movies that had at least a $50m opening weekend. I checked quite a few movies and the highest Thursday drop I could find was around -12%.

NOT - Twilight New Moon dropped -35% and Breaking Dawn -38%. And HPDH1 even dropped -20% :newhere:

Edited by Punishment
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TLK Blockbuster

TLK

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Twilight is an exception to the rule. Look at "What To Expect....". It is dropping far better than The Dictator and Battleship. It will stay longer in theaters than either of those two movies.

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