Weekend Estimates: TMB @ 13M, PROM @ 20.2M, ROA @ 15M, MAD3 @ 35.5M

[Punishment]

Rank*	Title	Friday 6/15 (Estimates)	Saturday 6/16 (Estimates)	Sunday 6/17 (Estimates)	Monday 6/18
1	MADAGASCAR 3: EUROPE'S MOST WANTED Paramount (DreamWorks) 4,263	$10,050,000 +85.7% / $2,357 $95,001,000 / 8	$13,375,000 +33.1% / $3,137 $108,376,000 / 9	$12,075,000 -9.7% / $2,833 $120,451,000 / 10	N/A
2	PROMETHEUS Fox 3,442	$5,800,000 +74.4% / $1,685 $74,458,000 / 8	$7,800,000 +34.5% / $2,266 $82,258,000 / 9	$6,600,000 -15.4% / $1,917 $88,858,000 / 10	N/A
3	SNOW WHITE AND THE HUNTSMAN Universal 3,701	$4,000,000 +80.9% / $1,081 $112,797,000 / 15	$5,200,000 +30% / $1,405 $117,997,000 / 16	$4,605,000 -11.4% / $1,244 $122,602,000 / 17	N/A
4	ROCK OF AGES Warner Bros. (New Line) 3,470	$5,350,000 -- / $1,542 $5,350,000 / 1	$5,510,000 +3% / $1,588 $10,860,000 / 2	$4,200,000 -23.8% / $1,210 $15,060,000 / 3	N/A
5	THAT'S MY BOY Sony / Columbia 3,030	$4,560,000 -- / $1,505 $4,560,000 / 1	$4,715,000 +3.4% / $1,556 $9,275,000 / 2	$3,725,000 -21% / $1,229 $13,000,000 / 3	N/A
6	MARVEL'S THE AVENGERS Buena Vista 2,582	$2,185,000 +67.3% / $846 $580,074,000 / 43	$3,256,000 +49% / $1,261 $583,330,000 / 44	$3,407,000 +4.6% / $1,320 $586,737,000 / 45	N/A
7	MIB 3 Sony / Columbia 3,135	$2,750,000 +77.3% / $877 $145,429,000 / 22	$3,850,000 +40% / $1,228 $149,279,000 / 23	$3,400,000 -11.7% / $1,085 $152,679,000 / 24	N/A

 

[Ozymandias]

The Avengers increasing on Sunday?That's a VERY gutsy estimate...

Wouldn't be surprised. Its a Sooperheero family film on father's day. Edited June 18, 2012 by Shpongle

[Punishment]

IM2 went up 6% on Father's day in 2010, but that is about all I can find. I'm thinking more like a 4-5% decrease for TA for today.-edit-Star Trek also went up 15% on Father's day in 2009.

Edited June 18, 2012 by Punishment

[iceroll]

Thor fell 8.2%

[TLK]

POTC fell 2.8% last year, I'm expecting TA and MIB3 to stay flat.

Edited June 18, 2012 by TLK

[Chewy]

If those estimates hold (I know they won't) is that TA's first day above MiB?

[druv10]

If those estimates hold (I know they won't) is that TA's first day above MiB?

Yes.

[MovieMan89]

The Avengers increasing on Sunday?That's a VERY gutsy estimate...

Not really. It's the epitome of a Father's Day film. And just look at its competition. Nothing else out says Father's Day trip to the movies, save for maybe MIB3.

[Sims]

LOL at the people who think Prometheus's drop this weekend is a disaster. The same doomsdayers who thought last weekend was a horrible disappointment.

[rb02]

It's not a disaster. However, if a 60% second weekend drop against two turd new releases is not a disaster, then a 59% second weekend drop against two successful new releases is most certainly not a disaster, either. Yet, there were more than a few people who implied or directly said that it was exactly that in the case of SWatH.

[Sims]

SWatH is a completely different genre than Prometheus, a genre that should be having considerably better drops than a sci-fi horror movie. I wouldn't call SWatH's drop a disaster, but I have no problem saying it was much more of a surprise than Prom's 60% drop. A 60% drop is perfectly expected for Prom's genre. Cloverfield, a movie which did not have bad WOM, had a 68% drop.

[Dementeleus]

CLOVERFIELD's WOM was pretty mixed. I wouldn't call it good.

[Sims]

CLOVERFIELD's WOM was pretty mixed. I wouldn't call it good.

I seem to remember more of Cloverfield's backlash taking place on the Internet after it left theatres, but either way I don't think there's any way you can say Prometheus' WOM is any worse.

[Travod]

DAT MOONRISE KINGDOM.

[John Marston]

also Rock of Ages stole IMAX screens away from Prometheus. How stupid. As if it helped in any way (IMAX for Prometheus was very popular last weekend)

[Captain Craig]

I'm at my in laws right now but a quick update. I saw TMB, well sort of. Its worse than Jack and Jill. I couldn't take it after 35 minutes. Its awful and I hope it drops 75% next weekend.

I got that from the trailers. I wouldn't sneak into that movie.

[tommycruise]

Really happpy for SWATH.

[junkshop36]

Hope that TA number stays right where its at. Would be awesome if it did, in fact, increase today.

[John Harris]

The Avengers increasing on Sunday?That's a VERY gutsy estimate...

My son tried to take me to see TA (for the 7th time) today for Father's Day, but the late afternoon matinee show was Sold Out. How could a movie that's been out for 7 weeks be sold out?!? Amazing.

[Olive]

WOW，TA may be up from est. numbers!